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Old 01-09-2004, 11:11 AM   #1 (permalink)
 
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Who has the incentive of free tans with the purchase of tanning lotions, and how well does it go over for you? I am thinking of giving away sessions with my lotions...Do you advertise it, or let them know after they purchased the product that they get free tanning? Thanks!!
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Old 01-09-2004, 11:48 AM   #2 (permalink)
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We have "Tan Free Tuesday". Free Level I tan with the purchase of a bottle of lotion. Or, if the client has a Level I package, they get a free upgrade.
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Old 01-09-2004, 01:09 PM   #3 (permalink)
 
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This is what one Cleveland-area salon does: They buy close-out lotions for $3-$4 a bottle that normally retail for $50-$60. They then sell the lotion at full retail, and the promotion is that the customer gets a month of unlimited tanning for free. The sale is basically a wash, but the motivation for the salon is that they put premium-style lotions in the hands of customers who normally wouldn't spend $50-$60 on a bottle of lotion. The result for the salon are some increased lotion sales down the road.
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Old 01-10-2004, 03:32 PM   #4 (permalink)
 
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We have been doing it since we opened and it goes over well, we dont advertise outside the salon, but there is a chart on the lotion cabinet to explain how it works. It really helps the client feel they are getting more for their purchase when buying the higher priced lotions.
20. to 29.95 1 free 20 minute sess $6. value
30. to 39.95 1 free 10 minute sess $10 value
40. to 49.95 2 free 10 munute sess $20 value
50. to 50.95 1 free 10 and 1 free 12 min sess $23 value
60. or more 2 free 12 min sess $26 value

we sold over $52000 in lotions alone last year
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Old 01-10-2004, 05:46 PM   #5 (permalink)
 
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I did the same as Tanning Emporium. If they purchase: $15-20 value receive Level 1 Tan Free
$21 - $30 receive Level 2
$31 - $40 receive Level 3
$41 - over receive Level 4
Most people like the fact that with a good lotion over $41 they will get into my VHR HP bed and that's a treat for them. I only did this as a Winter Special and I'm not doing it anymore. Right now everyone is needing lotion anyways since they are just starting. Most people in my area are either "cheap" or on a strict "budget". But in my opinion my small town is "cheap" I hate to say this but they are!!
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Old 01-13-2004, 05:56 PM   #6 (permalink)
 
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20 to 35-1 free tan
36 and up-2 free tans
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Old 07-28-2007, 02:27 PM   #7 (permalink)
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Re: Free Tanning with the Purchase of a Tanning Lotion...

How about just giving out upgrades with lotion purchases? I give out free credits *which are used for upgrades* with certain lotion purchases.
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Old 07-28-2007, 03:11 PM   #8 (permalink)
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Re: Free Tanning with the Purchase of a Tanning Lotion...

How do you work your credits? I have been wanting to set something like that up.

(slow day?;) I like that you are bringing back all these great posts that newer members like me may have never seen...Thanks!)
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Old 07-28-2007, 03:22 PM   #9 (permalink)
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Re: Free Tanning with the Purchase of a Tanning Lotion...

we do the same-
free level 1 tan with lotion purchase up to 25.00
free level 2 tan with lotion purchase 26.00-45.00
free level 3 tan with lotion purchase 46.00 and up
we have done 2 free tans as well
customers like it and that way your not reducing the price of the lotion.
its cost less to run a bed for 1 session than to cut into your profit margin with lotions.
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Old 07-30-2007, 01:01 PM   #10 (permalink)
 
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Re: Free Tanning with the Purchase of a Tanning Lotion...

Any new customer can get a week free with a lotion bottle purchase. The bottle has to be $30 or more to get the special.

We also give members 25% of the price of their lotion back on their account as free upgrade $$.
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