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Old 11-15-2003, 09:29 AM   #1 (permalink)
 
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I am giving my lotion selection an overhaul and was wondering how many different lotion lines other salons are carrying for their customers...I know some salons are exclusive(1 line) all the way up to 8-10 different lotion lines...Where do you fit in? How many lines do you carry for your customers?

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Old 11-15-2003, 09:51 AM   #2 (permalink)
 
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I only carry one line in full, Fiji, but I do have some from 5 other lines..the most popular ones..looking into private labeling right now...that will determine what I will keep. I do Specials orders, and clients like that.
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Old 11-15-2003, 10:41 AM   #3 (permalink)
 
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I carry, Designer Skin, Fiesta Sun, some SB and AG and always special order. I will also be down sizing the SB and AG to orders only and looking into Figi and Cal Tan.
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Old 11-15-2003, 11:11 AM   #4 (permalink)
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I carry SUR, DS and Synergy plus a few JA items. My theory is that I want to be able to know about each lotion so I can effectively recommend to clients. I think if you get too many lines you can't know them all and then it is confusing to explain why one is better than another. I have to believe in what I sell. I heard a sales trainer say that if you have more than 3 choices people will walk away due to confusion. Appliance manufacturers have their low-end functional models, their moderate and their high-end with all the bells & whistles...guess which sells the most...the ones in the middle. I try to use that same philosopy when choosing lotion lines.
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Old 11-22-2003, 06:46 PM   #5 (permalink)
 
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I am going CalTan Exclusive this season. There is something for everyone at all price ranges when you throw in the Matahari, Zoe Girl, and Emerald Bay. You can't beat CalTan's quality.
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Old 11-22-2003, 06:47 PM   #6 (permalink)
 
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Plus the extra perks/discounts... check it out. www.californiatan.com
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