10-07-2002, 01:40 PM | #1 (permalink) |
Join Date: Jan 17 2002
Posts: 4,339
Rep Power: 24 | Cosmetic companies have known for a long time now to get our interest.. they put it in an awesome bottle.. Even new birth control pills by Tri-Cyclen look wonderful.. Just because something is functional doesn't mean it has to look dull... Some of the lotion companies have done better this last year with packaging.. But on the whole tanning lotion packaging isn't the greatest.. Formulated Solutions has great packaging for their gel products.. they tempt the buyer with the colored beads..(anti-oxidents).. to inquire Whatz That??? I want something that stands out on the display case.. Not just a bottle with a name or a Logo.. CT offeres the Ambrosia and Dark Deluxe to thrill the guests visual.. Bombshell has the babe'.. But I want an eye appealing knock out look... am I asking too much for my shelf??? What am I missing .. Is there a product out there that has Rockin Packaging???? and works? My Lord.. if a lotion costs 50.00.... I want it to jump off the shelf saying.. TRY ME..I Look as well as feel great.. C |
10-07-2002, 03:47 PM | #2 (permalink) |
Join Date: Dec 29 2001 Location: Davenport, IA Age: 60
Posts: 2,432
Rep Power: 25 | I agree Christine.....I am huge on packaging and presentation. I think the Tantrum line has good packaging and works good too!!!! They way you arrange your displays make a difference too. I try to not put two itmes in similar bottle next to each other, but instead try to catch their eye by alternating colors and bottle styles. Also we all know that eye level sells more, but if you move your best selling product up or down a shelf from eye level then they will go looking for it and find some new products inbetween. Also try to keep at least 3 of every product on your shelf...noone will buy the last one!!!! |
10-07-2002, 04:09 PM | #3 (permalink) |
Waiting Confirmation Join Date: Jan 28 2002
Posts: 321
Rep Power: 0 | I must agree the tantrum line's packaging is great. Espically the bombshell the hottie really catches your eye. I also like the packaging of the platium Zero and the cote d azur line the color are great ( Espically mango flambe and melon frappe) Last years packaging was good but thiers always room for improvement. |
10-09-2002, 11:35 AM | #4 (permalink) |
Join Date: May 6 2001
Posts: 1,924
Rep Power: 23 | Agree with Designer Skin-Love that new shrinkwrap packaging, very innovative! Really like the look of Matahari's bottles (especially Sexy/Dark Sexy Tan) but don't like having to get it out of thoses pretty bottles! JA's Zero line was cool with the rubber feel to the bootle-nice grip! |
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