How many Lotions/Brands Should You Carry? - tanTALK

BronzeBabe · 03-28-2002, 02:29 PM

Just wondering how much is to much? How many lotions/Brands should you carry? I don't want to confuse customers.
Thanks
Christina

MJ · 03-28-2002, 02:52 PM

12-16 is a good number of SKU's if you ask me...I try to have a at least 5 base buliders, 5 modrate/step 2's and 3-6 tingle/hot lotions..
I carry SPF's And insurance from caltan, As well as THE TOTAL IMMERSION AFTER TAN!!! LOVE IT..
Hope this helps.
Mj

Chippp · 03-28-2002, 03:08 PM

our clients aways want something new....we carry many brands and change what we carry to what ever is new or different.
so if you dont buy it today it might not be here tommorow, so stock up if you find something you really like.

Golden Key · 03-28-2002, 03:28 PM

I am there with chippp, I constantly order new lotins, probably have to many different kinds. But I dont like to keep something around to long. People always want the new product.

pam · 03-28-2002, 07:09 PM

I guess I see it a little differently. As a woman, I get sick of finding a nail polish or lipstick I love only to find out the next time I go to get it that it has been discontinued. I have heard women in my beauty & nail salons say this for years. I carry 3 main lotion lines. I carry almost every product of these three lines. I may cut back on some items though since Soakin' is outselling everything. I do think though that you need a variety, if only to compare 'your best' against. Too many items gets confusing (for me and the customers).

Tamar · 03-28-2002, 09:49 PM

We like to give variety too, but we also have a couple of lines we can't afford NOT to carry. HP2000 & Designer Skin must be on the shelves at all times...

Malibu_Stacey · 03-29-2002, 11:48 AM

I change things around as well but I have at least 3 lines that never change. As Pam said, people like consistency and if they are using something they really like, they want to buy it again when it's gone. If you don't have it, they will go somewhere else to buy it. Keep new things coming all the time though and sometimes it can catch on.

Stacey

MJ · 03-29-2002, 12:16 PM

Exactly, If you have your stable lines and occasionally add a fewnew ones... this makes for less confusion for the costumers and EASIER TO TRAIN EMPLOYEES!!
I have tried it both ways and this way is far more effective..Lets face it women are fickle and they are a LARGE PORTION OF OUR CUSTOMERS.
They prefer stability especially when it comes to products. They want to know that the next time they need lotion you have there favs!!!
Mj

tangirl · 04-01-2002, 10:52 AM

Maybe I'm not as fickle as other women. I like to try new things all the time. I like variety. If I find a particular lotion that I really love, I will ask if they can order it for me. If not, I try something else.

Golden Key · 04-01-2002, 11:01 AM

Fickle about the lotions, fickle about the beds, fickle about the eye wear.
Cant live with them, wouldnt want to live without them..

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03-28-2002, 02:29 PM	#1 (permalink)
BronzeBabe Join Date: May 6 2001 Posts: 1,924 Rep Power: 23	Just wondering how much is to much? How many lotions/Brands should you carry? I don't want to confuse customers. Thanks Christina

03-28-2002, 02:52 PM	#2 (permalink)
MJ Join Date: Jan 21 2002 Posts: 2,709 Rep Power: 23	12-16 is a good number of SKU's if you ask me...I try to have a at least 5 base buliders, 5 modrate/step 2's and 3-6 tingle/hot lotions.. I carry SPF's And insurance from caltan, As well as THE TOTAL IMMERSION AFTER TAN!!! LOVE IT.. Hope this helps. Mj

03-28-2002, 03:08 PM	#3 (permalink)
Chippp Join Date: Apr 19 2001 Posts: 2,262 Rep Power: 24	our clients aways want something new....we carry many brands and change what we carry to what ever is new or different. so if you dont buy it today it might not be here tommorow, so stock up if you find something you really like.

03-28-2002, 03:28 PM	#4 (permalink)
Golden Key Join Date: Feb 21 2002 Posts: 557 Rep Power: 23	I am there with chippp, I constantly order new lotins, probably have to many different kinds. But I dont like to keep something around to long. People always want the new product.

03-28-2002, 07:09 PM	#5 (permalink)
pam I'm Banned Join Date: Oct 29 2001 Location: USA Posts: 3,893 Rep Power: 0	I guess I see it a little differently. As a woman, I get sick of finding a nail polish or lipstick I love only to find out the next time I go to get it that it has been discontinued. I have heard women in my beauty & nail salons say this for years. I carry 3 main lotion lines. I carry almost every product of these three lines. I may cut back on some items though since Soakin' is outselling everything. I do think though that you need a variety, if only to compare 'your best' against. Too many items gets confusing (for me and the customers).

03-28-2002, 09:49 PM	#6 (permalink)
Tamar Join Date: Aug 15 2001 Posts: 1,906 Rep Power: 23	We like to give variety too, but we also have a couple of lines we can't afford NOT to carry. HP2000 & Designer Skin must be on the shelves at all times...

03-29-2002, 11:48 AM	#7 (permalink)
Malibu_Stacey Join Date: Jun 18 2001 Posts: 721 Rep Power: 23	I change things around as well but I have at least 3 lines that never change. As Pam said, people like consistency and if they are using something they really like, they want to buy it again when it's gone. If you don't have it, they will go somewhere else to buy it. Keep new things coming all the time though and sometimes it can catch on. Stacey

03-29-2002, 12:16 PM	#8 (permalink)
MJ Join Date: Jan 21 2002 Posts: 2,709 Rep Power: 23	Exactly, If you have your stable lines and occasionally add a fewnew ones... this makes for less confusion for the costumers and EASIER TO TRAIN EMPLOYEES!! I have tried it both ways and this way is far more effective..Lets face it women are fickle and they are a LARGE PORTION OF OUR CUSTOMERS. They prefer stability especially when it comes to products. They want to know that the next time they need lotion you have there favs!!! Mj

04-01-2002, 10:52 AM	#9 (permalink)
tangirl Join Date: Jul 6 2001 Posts: 1,875 Rep Power: 23	Maybe I'm not as fickle as other women. I like to try new things all the time. I like variety. If I find a particular lotion that I really love, I will ask if they can order it for me. If not, I try something else.

04-01-2002, 11:01 AM	#10 (permalink)
Golden Key Join Date: Feb 21 2002 Posts: 557 Rep Power: 23	Fickle about the lotions, fickle about the beds, fickle about the eye wear. Cant live with them, wouldnt want to live without them..

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