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Tanning Equipment From Low pressure to High pressure tanning equipment.

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Old 03-16-2009, 03:00 AM   #1 (permalink)
 
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High pressure or No high pressure

I am really frustrated because I can't make a decision. I am in a market with Desert sun and they offer High pressure. I have 2002-2004 beds currently and was wondering if adding a high pressure would boost my sales. I think I am currently losing 4000 to 6000 dollars a month to them. I want to get a matrix glammy to make them just go away. There can be only one!

thanks in advance for you opinion and guidance.

Greg
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Old 03-16-2009, 06:11 AM   #2 (permalink)
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Re: High pressure or No high pressure

What is your current equipment mix?
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Old 03-16-2009, 06:51 AM   #3 (permalink)
 
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Re: High pressure or No high pressure

I have
1 Starpower 548
4 solaris 432's
3 sunvision 332
3 Sundomes 548V (standups)
1 Luxura 48/8
1 royal Sun 36 VHR
2 sunvision elites

these are between two stores by the way.

Thanks
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Old 03-16-2009, 08:07 AM   #4 (permalink)
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Re: High pressure or No high pressure

Two different thoughts - 1. Will it boost sales? 2. Will it make Desert Sun "go away" or take away your losses of $4-6K/mo?


If you understand how to price & present HP, yes, it can definitely boost sales! The glammy is a nice unit - although it is a "small" hp, and there will definitely be others on the market that will "beat" it - including potentially their HP (what do they use - Ergo 1050?). But it does the job and gives a good result for the money.

Looking at your lineup, you are definitely slanted toward the lower end. With the 548 at your top end bed (probably that and the Luxura), in the Starpower, you don't yet have a "full VHR" (since it is 100W in the bench, 160W in the canopy). So it LOOKS like a "big bed" - but the results are less than many.

I'm going to assume your one location is:

3 332's - 100W
4 432's- 100W
1 Starpower - 160W/100W
1 standup (or 2?)

and the other location is the others.

If it were me - I would start making some changes to upgrade the equipment.

For example - a mix I would like better would be:

2-3 332's
2 432's + 1 Sundome (price at same level)
2 Starpowers
2 full VHR units (46-52 lamp 160W all around, facials, ...)
1 HP


This lineup would have much more profit potential - and give much better results.

Desert Sun will have advertising advantages because they have multiple locations and so they get more "bang for their buck".

You have the advantage of your data base -you have the names & addresses (and emails?) of KNOWN tanners who have been to your salon. Reach out to them - make an "offer", let them know you have upgraded equipment, etc. Work to keep your customers YOURS!
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Old 03-16-2009, 08:44 AM   #5 (permalink)
 
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Re: High pressure or No high pressure

I would get the HP if you can fit it in your budget.
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Old 03-16-2009, 11:27 AM   #6 (permalink)
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Re: High pressure or No high pressure

Yes you are missing the big VHR unit. This is a very affordable yet profitable level. 46+ x 160-200w lamps
4 x 500w+ parabolic facials
some bells and whistles

Examples:
UWE S-Class or Cayenne
Ergoline 600, 800 or maybe a 650
Dr Muller Sungate or Icon
KBL 5600, 6800 or Max 10

Many of these you can find used for 10-15K
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