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| Tanning Biz Newbies Are you a future salon professional and new to the Industry? |
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#1 (permalink) |
![]() Join Date: Jan 14 2008
Location: Shelby MI
Posts: 20
Rep Power: 0
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Refer a Friend?
High, New Tanning salon here opening up in the next couple weeks...
How many of you's have used a "Refer a Friend" program and how did it work out? also should i wait to imply this till after the first month "Grand Opening" deals or get it into the works asap? Pay & Discount: what do u find keeps your employees the happiest and most effective... %Commission, %Discounts, etc. Thx a bunch |
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#4 (permalink) |
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DERFTALK FBI AGENT
![]() Join Date: Jul 29 2003
Location: northeast
Age: 32
Posts: 5,048
Rep Power: 30
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Re: Refer a Friend?
start a referal problem ASAP. i do 1 free tan or upgrade.
10% commision, free tanning any level, and free lotion works for me actually what makes my employee real happy is knowing she can actually ask me for a day off and get it. even if its just to go to the beach or sleep in. my main employee is 20 works 2 jobs and goes to college.....time off without me *****ing is a plus to her. she always mentions how her other boss *****es if she needs a day off and i give her a day off when she just wants to sleep. LOL she dosent abuse it at all. Actually she had today off (SNOWED) but will take my saturday luckily i can work her shift myself, but most of the time we just switch days
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someone PM me when a good tanning topic is posted. :lol: |
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#5 (permalink) | |
![]() Join Date: Jan 14 2008
Location: Shelby MI
Posts: 20
Rep Power: 0
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Re: Refer a Friend?
Quote:
I have a Good size salon, It's 1,980sq ft. I am opening with only 5 beds (Room for 10), I also have 2 massage rooms in the back. I would like to find some good ideas to link massage and tanning into one package. 6months of tanning and 1 massage per month for $XX.XX, just a liitle something i can play around with. |
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#6 (permalink) |
![]() Join Date: Dec 14 2007
Location: Washington State
Posts: 35
Rep Power: 0
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Re: Refer a Friend?
We give free tans for referrals, up to the level that their referral purchased.
For Employees, we offer free tanning and 40% off lotions and I give them free packets to try out other lotions that we dont currently sell or new lotions. They are your best advertising, when employees are tan the clients want to know what lotions they are using and what beds they tan in. No one is going to take tanning advice from someone paler than they are. We have a tiered commission payout, the pricier the lotion is the higher the commission % is. This gives them incentive to try to sell the more expensive lotions which in turn makes the employee more money and us more profit. |
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#7 (permalink) |
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DERFERATOR
![]() ![]() Join Date: May 10 2005
Age: 38
Posts: 8,384
Rep Power: 52
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Re: Refer a Friend?
All good stuff there from everyone. YES, a thousand times YES!!!! You MUST have a "Refer a friend" program year round and promote it vigorously, every day, at every opportunity. Make changes and have "drives" from time to time to spur excitement and results. Your existing tanning base is the least expensive, highest ROI marketing dept. you will ever have! There is probably a ton of info on here about different methods, rewards, promotions, etc. to help you get some ideas. No matter what you do though, bottom line is your clients will help to take care of you when you take care of them. Good luck, and congratulations! Welcome to the family! -Mr. B-Dog
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"A dusty bible leads to a dirty life ..." -Synonymous |
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#8 (permalink) |
![]() Join Date: Nov 1 2007
Location: California
Posts: 57
Rep Power: 0
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Re: Refer a Friend?
When I do mailers I put a coupon for 50% OFF A TAN for new clients, and $5.00 off for old (this is for airbrush tanning), when the old client redeems the coupon I simply give it back to them and ask them to give the coupon to someone new who hasn't tanned before to get the 50% off.
I also keep stylists and salon employees happy and tanned at 50% off at several salons...then I sit back and let them bring in the business for me. |
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#10 (permalink) |
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I Love Derf!!
![]() Join Date: Jan 27 2007
Location: northern cal
Posts: 365
Rep Power: 2
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Re: Refer a Friend?
I do EyeCandy Dollars for referals, works well.
Keep in mind if the person is under 18, they may not be able to work the salon alone.
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"Well-behaved women seldom make history." --Laurel Thatcher Ulrich |
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