Importance of Advertising - Page 5

billable · 03-25-2007, 11:10 AM

Just to be clear, IMO, for a small salon (less than 20 beds), conventional advertising is a waste of money, or at best, a high investment with a low percentage ROI.

Best advertising for a small business like this is:

Proper location
Excellent, highly visible signage
one on one interaction with prospective customers
properly placed free session cards that you use to entice these prospective customers to visit your salon
word of mouth advertising from existing clientele (use above mentioned free session card techniques to give current clientele an incentive to sell your business.)

James Johnston · 03-25-2007, 05:18 PM

I concur.............

SunDizzy · 03-25-2007, 06:25 PM

Quote:

Originally Posted by caribbean tan man

COULD U EXPLAIN THAT in more detail please /\

Quote:

Originally Posted by Carribbean Island Tan

He has Beach Bum as a comp and his salons are Beach Bun. or something like that.

pretty much something like that... it took a lot of planning to make sure everything was legit and would work. it saves me multiple thousands of dollars each year.

Steve Underhill · 03-27-2007, 03:10 PM

Quote:

Originally Posted by excitednewguy

Yeah, word of mouth in this type of biz is the key. Might take a while to get there, but once it does, that's going to be the bulk of your business.

Cross Marketing is good and usually NO COST! Go put your "Advertising Box" at every Hair, Nail, Color Salon in town, as well as any other "Like Kind" Business. Costs nothing, and you will most likely not make a killing on it, but it's free advertising. Imagine how many customers come in a very nice salon on a monthly basis. Now imagine that ONE (1) of those customers comes in your spot and spends $100 from one of your ads. WOW-What a nice profit huh!

Never try to make a sale with your advertising, the advertising should be designed to get them into the store. The sale is made at the counter. Always offer a special that is to good to pass up. Be aggressive with your advertising, it will pay off.

Not sure I agree with this one 100%. I mean, if you're gonna spend the money to do the advertising, why not BLAST your great deals out there as well. Yes, I agree, the sale comes once they walk in. That is what I tell everyone that works for me, "I will get them to the door, but it's your job to MAKE THE SALE" There's a difference in making the sale and advertising, these are two totally different animals.

Again you miss the point. When you advertise you must offer a deal that will make all tanners respond. The sale of all of your services and products are made after the tanner is in your salon and can see what makes you different from other salons.

Steve Underhill · 03-27-2007, 03:17 PM

Quote:

Originally Posted by excitednewguy

that's great! i wish that i could spend that much, a little out of my budget right now. we are set to spend about 15,000 for the entire year, give or take a few here and there.

Advertising budget should be at least 10% of your gross sales

Neon Beach · 03-27-2007, 03:19 PM

Sales are gross alright!

And I agree with billable, up there ^

excitednewguy · 03-27-2007, 06:03 PM

Quote:

Originally Posted by Steve Underhill

Advertising budget should be at least 10% of your gross sales

thanks Mr. Trump, I mean Buffet

excitednewguy · 03-27-2007, 06:06 PM

Quote:

Originally Posted by Steve Underhill

Again you miss the point. When you advertise you must offer a deal that will make all tanners respond. The sale of all of your services and products are made after the tanner is in your salon and can see what makes you different from other salons.

Hey Genius,,,in your psot you say "don't try to make sale in your advertising" and now you say to "give them a deal that they can't pass up".

Make up your mind already!

movieking · 03-27-2007, 06:22 PM

Excitednewguy, why are you on this site if you already know everything?

excitednewguy · 03-27-2007, 06:34 PM

Quote:

Originally Posted by movieking

Excitednewguy, why are you on this site if you already know everything?

Huh? Who said anything about "everything"? I just pointed out the discrepancy in the earlier post.

03-25-2007, 11:10 AM	#41 (permalink)
billable I'm Banned Join Date: Feb 1 2006 Location: Tennessee Age: 47 Posts: 4,181 Rep Power: 0	Re: Importance of Advertising Just to be clear, IMO, for a small salon (less than 20 beds), conventional advertising is a waste of money, or at best, a high investment with a low percentage ROI. Best advertising for a small business like this is: Proper location Excellent, highly visible signage one on one interaction with prospective customers properly placed free session cards that you use to entice these prospective customers to visit your salon word of mouth advertising from existing clientele (use above mentioned free session card techniques to give current clientele an incentive to sell your business.)

03-25-2007, 05:18 PM	#42 (permalink)
James Johnston I Love Derf!! Join Date: Dec 26 2006 Location: Heart of Sand Mountain Posts: 343 Rep Power: 3	Re: Importance of Advertising I concur.............

03-27-2007, 03:19 PM	#46 (permalink)
Neon Beach I'm Banned Join Date: Nov 30 2000 Location: Ontario Age: 45 Posts: 52,065 Rep Power: 0	Re: Importance of Advertising Sales are gross alright! And I agree with billable, up there ^ Last edited by Neon Beach; 03-27-2007 at 06:28 PM.

03-27-2007, 06:22 PM	#49 (permalink)
movieking Police Department Join Date: Aug 12 2004 Age: 43 Posts: 2,983 Rep Power: 14	Re: Importance of Advertising Excitednewguy, why are you on this site if you already know everything? __________________ http://www.1strunvideo.formovies.com http://www.amazon.com/shops/1strunvideo

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