Ideas for a new management market letter

nucc11 · 01-23-2007, 09:16 AM

I going to be taking over an existing salon in a month or so. It needs alot of marketing. The first thing I thought to do is target the existing database of 1100 or so with a new management letter of some sorts. Does anyone have any ideas of what I should say or offer to let the clients know of change and get back any that are not active? All your ideas would be a great help.

pcstutsman · 01-23-2007, 09:27 AM

Just maybe a mailer stating that the salon is under new managment, introduce yourself, tell a little bit about yourself, maybe have an "open house" meet and greet type of thing. Do a free tan day with it, or run a "management special" on packages. Search the site, might find something

nucc11 · 01-23-2007, 09:29 AM

Thanks. Where do I find marketing ideas on here/

pcstutsman · 01-23-2007, 09:31 AM

Just use the search function and type in key words. It'll come up with some threads that has been discussed in the past.

BigLeo · 04-12-2007, 11:50 AM

nucc1,

I recommend Googling. They have alot of free marketing information there. Check it out when you get a chance.

Leo

Neon Beach · 04-12-2007, 11:52 AM

Kinda spammy. ^

TanPlan eh?

Steve Underhill · 04-16-2007, 08:55 AM

Don't waste a mailer just telling people there is a new manager, A mailer should bring tanners to your store. You can mention a new owner however that is a negative message. Right away people think it will effect the tanning packages they have. A mailer should list a few specials designed to bring them in. Work that data base.

mr belvedere · 07-19-2007, 03:17 AM

Steve is RIGHT, as usual. And a letter that conveys the message that you "value the recipient", and not just their "business" will help too. Hope this helps. Good luck to all of you.
-Belvy

01-23-2007, 09:16 AM	#1 (permalink)
nucc11 Join Date: Dec 31 2006 Posts: 19 Rep Power: 0	Ideas for a new management market letter I going to be taking over an existing salon in a month or so. It needs alot of marketing. The first thing I thought to do is target the existing database of 1100 or so with a new management letter of some sorts. Does anyone have any ideas of what I should say or offer to let the clients know of change and get back any that are not active? All your ideas would be a great help.

01-23-2007, 09:27 AM	#2 (permalink)
pcstutsman I'm Banned Join Date: Jun 27 2004 Location: Indiana Age: 28 Posts: 8,293 Rep Power: 0	Re: Ideas for a new management market letter Just maybe a mailer stating that the salon is under new managment, introduce yourself, tell a little bit about yourself, maybe have an "open house" meet and greet type of thing. Do a free tan day with it, or run a "management special" on packages. Search the site, might find something

01-23-2007, 09:29 AM	#3 (permalink)
nucc11 Join Date: Dec 31 2006 Posts: 19 Rep Power: 0	Re: Ideas for a new management market letter Thanks. Where do I find marketing ideas on here/

01-23-2007, 09:31 AM	#4 (permalink)
pcstutsman I'm Banned Join Date: Jun 27 2004 Location: Indiana Age: 28 Posts: 8,293 Rep Power: 0	Re: Ideas for a new management market letter Just use the search function and type in key words. It'll come up with some threads that has been discussed in the past.

04-12-2007, 11:50 AM	#5 (permalink)
BigLeo Join Date: Jan 27 2005 Posts: 243 Rep Power: 4	Re: Ideas for a new management market letter nucc1, I recommend Googling. They have alot of free marketing information there. Check it out when you get a chance. Leo Last edited by Neon Beach; 04-12-2007 at 11:54 AM.

04-12-2007, 11:52 AM	#6 (permalink)
Neon Beach I'm Banned Join Date: Nov 30 2000 Location: Ontario Age: 45 Posts: 52,065 Rep Power: 0	Re: Ideas for a new management market letter Kinda spammy. ^ TanPlan eh?

04-16-2007, 08:55 AM	#7 (permalink)
Steve Underhill Join Date: Apr 21 2004 Location: Frisco, TX Age: 57 Posts: 620 Rep Power: 5	Re: Ideas for a new management market letter Don't waste a mailer just telling people there is a new manager, A mailer should bring tanners to your store. You can mention a new owner however that is a negative message. Right away people think it will effect the tanning packages they have. A mailer should list a few specials designed to bring them in. Work that data base.

07-19-2007, 03:17 AM	#8 (permalink)
mr belvedere DERFERATOR Join Date: May 10 2005 Age: 38 Posts: 8,477 Rep Power: 52	Re: Ideas for a new management market letter Steve is RIGHT, as usual. And a letter that conveys the message that you "value the recipient", and not just their "business" will help too. Hope this helps. Good luck to all of you. -Belvy __________________ "A dusty bible leads to a dirty life ..." -Synonymous

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