SunnyO

I've been doing a lot of reading on this site and frequently come across people describing their beds as a super, ultra or mega level bed. I believe I read that a super bed is one that has at least 40 lamps? Is this correct? How do you classify an ultra or mega bed? Thanks for helping me sort this out.

DWhite6872

it is vague.. our def....super has facials and 40+ bulbs 140+Wbulbs....the Mega for us is 180w-200w...or anything over 20,000....Ultra...no clue?

BronzeBiz

Everyone sets their own "levels". It is marketing...
Ours goes like this:
Premium= level 1
Super= level 2
Mega= level 3
Ultra= level 4
You don't have to name them, you can just use your bed names if you want or you can just use level 1,2,3, etc.

mmerci1

It is whatever you want it to mean.

tanu01

just an advertising ploy, some beds called mega bed dont even equal somes base beds

UltraSun1

It's all kind of stupid? I did that at my salon like 8 years ago and left it back then too many question follow when you do crap like that? Be real and call your beds by the level they are! Level 1 = entry level, Level 2 + intermediate, Level 3 = advanced, ect.

JohnnyComeLately

Just be careful when assigning qualitative names. If you call your Level 4 "Advanced", you'll have a tough time getting a newbie in your UltraBronz High-Pressure UVA bed (or similar). We do stick to levels and then explain the benefits and comparisons between or within each level. This is why you have to have educated staff who can help get the customer into the bed that best suits into their needs. Names can hinder, so just be careful...

tanu01

To add to Jonny's comments, If you use mega,ultra,super bed and your beds are less than your competions, in the closely
nit tanners world you will become the local laugh.
Bob

gripmarketing

Names can hinder if not done properly, and names can help if done correctly.

When a reporter asked the famous movie director and producer, Cecil B. DeMille, "Why did you make over 50 bible movies?" He replied, "Why let over 5,000 years of publicity go to waste!"

The same can be said of your 'levels'. With levels, it sounds simple, but since this also sounds like floor stops on an elevator, it is simply devoid of marketing, too.

However, name your levels something like regular, deluxe, super, ultra and so on and practically every woman on the planet who has been in a feminine hygiene aisle in any grocery or drug store knows or thinks she knows what those designations indicate. After all, the feminine care product companies have spent billions of $ to educate what these terms mean. Obviously, deluxe is better than regular, and super is better than deluxe and so on.

The problems can occur when the salon tries to get fancy with names that don't denote strength, quality, or quantity and on which the consumer isn't as familiar.

So the question isn't how you classify but rather how can you take advantage and ask yourself...Why let billions in marketing go to waste?

gripmarketing

Metals and precious stones have been used for this purpose, too. Such as gold, silver, etc. and diamond, platinum...most 'everyone' knows what they mean!