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Old 09-15-2013, 08:18 PM   #1 (permalink)
 
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Sunless/Airbrush/UV Mix

Hi all!

I am doing research as to what mix I should use for my new boutique.

I am looking for verifiable research but will take suggestions and opinions :)

I have done a preliminary survey of 50 people (not methodologically sound) and it's about 50% UV, 50% sunless/ airbrush .

Any and all thoughts much appreciated!!!
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Old 09-18-2013, 02:21 PM   #2 (permalink)
 
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Re: Sunless/Airbrush/UV Mix

Check your inbox message please.
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Old 09-18-2013, 03:54 PM   #3 (permalink)
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Re: Sunless/Airbrush/UV Mix

The average tanning salon only has one sunless room. Higher volume salons or salons who have put a greater focus on sunless may have 2-4 rooms.
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Old 09-19-2013, 07:30 PM   #4 (permalink)
 
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Re: Sunless/Airbrush/UV Mix

Thank you Movie. I am anticipating, but still trying to work out the details, on having a big focus on sunless. With an airbrush option as well.

Although I know this is not verifiable, evidence from personal use shows a very high number of people going sunless. Along with this article, http://economy.money.cnn.com/2012/04...oga-hot-sauce/

Indicating a higher focus towards sunless products.

My frustration at this point is a lot of people emphasizing a good mix of sunless and UV (and different levels of UV of course.) But, I'm trying to figure out what that is. I have all demographic numbers, have estimated market share of my only competitor, but am struggling with what mix to create.

Any ideas on this?

Thanks for your help!
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