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Old 09-01-2009, 01:49 AM   #1 (permalink)
 
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Marketing this winter IDEAS? Got any?

Hello friends, Just wondering what you're up to for marketing this winter. Some things that I have found are spreading the news about me.

1. Facebook- use you tube video testimonials and create fan pages that link to your site for newsletter requests!

Just get the word out there ALOT, I also started using twitter. SO in reality just using.. Facebook, you tube, twitter and a newsletter you're reaching out alot.. :) and they are FREE! Look around you can design a whole site now FREE!

What are you up to??


http://www.facebook.com/pages/Brier-...ns/91724694889
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Old 09-13-2009, 11:46 PM   #2 (permalink)
 
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Re: Marketing this winter IDEAS? Got any?

I just bought into my sisters spray salon. They've been open for two years and business hasn't been going real well. The marketing I have planned in the next few months before slow season starts.
1. I just got done building the website www.MyHealthyGlow.com
2. 100 yard signs are on their way to put up around town with website, business and number. Plan on putting ten out a week for the next 10 weeks.
3. Web Based - a) Still working my way through a facebook marketing book. As soon as I'm done I'll be makeing a facebook page. b) Just registered with a bulk email service. We have every email address of every client that we've spray over the past two years. c) Google Ads (get our name at the top of all search engine searches) d) SEO is in the works...that will be pretty expensive to get a pro to do it.
4. Our first direct mail postcard campaign will begin by October
5. Lastly we have two local bridal shows in the area of the next few months that we will be working on setting up a nice booth for.

This is all I can think of on a minimal budget. Any other ideas or any advice from anyone who has experience doing these types of marketing.
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Old 09-14-2009, 09:10 AM   #3 (permalink)
 
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Re: Marketing this winter IDEAS? Got any?

The best way to market and will generate instant business is go into every hair salon within 10 miles of where you are and tan all the hairdressers for free.............. i started with 10 clients and in 6 weeks have over 400 just from giving away my tan to hairdressers
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Old 09-14-2009, 09:45 AM   #4 (permalink)
 
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Re: Marketing this winter IDEAS? Got any?

That's a great idea Ian! There's no better client to please than one that is in a social environment all day who has the impact of recommending you to all of their clients.
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Old 09-14-2009, 10:17 AM   #5 (permalink)
 
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Re: Marketing this winter IDEAS? Got any?

Focus around the holidays. People love to spray tan for Halloween, Holiday parties and especially New Years. I market a spray tan special for the 48 hours prior to those holidays.

I don't put it on sale but I add something like a 10 minute bed tan prior to the spray or 2 complimentary samples of the after care moisturizer or free prep spray with session. Anyone one of those adds value to the purchase and keeps the price integrity there.
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Old 09-14-2009, 10:37 AM   #6 (permalink)
 
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Re: Marketing this winter IDEAS? Got any?

IAN1415 I love that ideas, have thought about it myself. Can you explain in more detail what you do. What level deb, how often can they tan, ect....
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Old 09-14-2009, 07:34 PM   #7 (permalink)
 
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Re: Marketing this winter IDEAS? Got any?

Vanity,

Your facebook page is great. I like the you tube spots you have on there and your before and after pics are excellent. Are you using South Seas Tahitian. Are you pics after the first shower or right after you spray them?

The hair salon idea is a great one. I have gotten alot of business that way. I work in one and do all the stylist for free and have gotten numerous clients that way. I also do a couple stylist and receptionist from other salons that send me people.

I was thinking about going to the Hooters, Wing House (knock off hooters), and an Irish bar/resteraunt where the girls are half naked and dropping off some promo fliers.
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Old 09-14-2009, 07:55 PM   #8 (permalink)
 
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Re: Marketing this winter IDEAS? Got any?

Quote:
Originally Posted by Healthy Glow View Post
I just bought into my sisters spray salon. They've been open for two years and business hasn't been going real well. The marketing I have planned in the next few months before slow season starts.
1. I just got done building the website www.MyHealthyGlow.com
2. 100 yard signs are on their way to put up around town with website, business and number. Plan on putting ten out a week for the next 10 weeks.
3. Web Based - a) Still working my way through a facebook marketing book. As soon as I'm done I'll be makeing a facebook page. b) Just registered with a bulk email service. We have every email address of every client that we've spray over the past two years. c) Google Ads (get our name at the top of all search engine searches) d) SEO is in the works...that will be pretty expensive to get a pro to do it.
4. Our first direct mail postcard campaign will begin by October
5. Lastly we have two local bridal shows in the area of the next few months that we will be working on setting up a nice booth for.

This is all I can think of on a minimal budget. Any other ideas or any advice from anyone who has experience doing these types of marketing.
Thanks for throwing us under the bus there chief. Your "about us" page is a real work of art and puts your ignorance of the sun and vitamin D on perfect display.

Good job using scare tactics to stir up business.
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Old 09-14-2009, 07:56 PM   #9 (permalink)
 
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Re: Marketing this winter IDEAS? Got any?

Quote:
Originally Posted by vanity-tan View Post
Hello friends, Just wondering what you're up to for marketing this winter. Some things that I have found are spreading the news about me.

1. Facebook- use you tube video testimonials and create fan pages that link to your site for newsletter requests!

Just get the word out there ALOT, I also started using twitter. SO in reality just using.. Facebook, you tube, twitter and a newsletter you're reaching out alot.. :) and they are FREE! Look around you can design a whole site now FREE!

What are you up to??


http://www.facebook.com/pages/Brier-...ns/91724694889
Thanks for not destroying tanning salons on your facebook. I like how you talk about the positives of spraying as opposed the negatives of UV.
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Old 09-14-2009, 07:59 PM   #10 (permalink)
 
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Re: Marketing this winter IDEAS? Got any?

Healthy Glow

You have an entire section of your website dedicated to the so called dangers of tanning beds. Maybe you should educate yourself on the UV and Vitamin D and the benefits of sunlight exposure. www.sunlighttruth.com
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