04-10-2005, 05:30 AM | #1 (permalink) |
Join Date: Apr 10 2005 Location: Bergen Age: 42
Posts: 8
Rep Power: 0 | I ame starting a Spray Tan Salon in Norway this spring. It will be in the city Bergen. It lives ca 110000 people in Bergen. Anybody know how many customers i can expect to have per day? I ame going to install two booths, either magictan or naturasun. The price will be alot lower than my compeditors, and nobody has got a booth here. Only airbrush . Im the first to start with automatic spray tan in Bergen. |
04-10-2005, 05:41 AM | #4 (permalink) |
Join Date: Apr 10 2005 Location: Bergen Age: 42
Posts: 8
Rep Power: 0 | Yeah I know, but what I was wondering about is how many customers can I expect per day? not how many i can handle per day:) can I expect 10, 15, 20 more? My salon will be open from 10 in the morning to 9 in the evening. |
04-10-2005, 07:22 AM | #6 (permalink) |
Team TanTalk Join Date: Nov 23 2004 Location: ITA Member & Berman Supporter!
Posts: 3,136
Rep Power: 25 | Norway Tan - First of all, I am jealous!! Bergen is one of my most favorite cities in the World. The colorful houses on the waterfront are beyond postcard perfect beauty!! The train ride to your city still ranks among my most scenic ever! Back to tanning ----- Your opportunity sounds good. Will you be putting in UV tanning as well or just spray tanning ? What sort of location do you have? Will you sell other services as well (a hair salon, etc?)? Since you are new, and spray is new to your city, I would be inclined to start with only ONE booth at first. The great advantage of the booths over handheld is turnaround time. A tanner can get in, undress, spray, dry off, and re-dress in less than 5 minutes even sometimes (for your speedy regulars)! One booth would let you judge "demand" in your area - and you can then add a second if/when "demand" indicates a second will be used often enough to pay for itself. Many people in the U.S. and on this board have been very pleased with their Magic Tan booths. I have a Mystic Tan and have also been very pleased. I don't know anything about the "Naturasun" booth. Have you tanned in both your choices yourself? When you market your booth, look for many businesses that you can "cross-promote" with. Places that attract the same customers as you hope to attract. If you are ONLY offering spray tanning , may also try to get the "recommendation" of local dematologists/doctors that may be willing to funnel their patients to your salon. Best of luck - read here for many other "suggestions" re. successful sunless businesses. And if I make it to Bergen again, I will certainly come check out your business! |
04-10-2005, 01:25 PM | #7 (permalink) |
Join Date: Apr 10 2005 Location: Bergen Age: 42
Posts: 8
Rep Power: 0 | Hi Sunsally! Today I dont like living in Bergen som much:) Its pooring rain outside and its cold... But I must agree that in the summer it is no place better. Thank you for a great answer! Im wery exited about starting this business, and can`t wait to start it. Im only having spray tan in my salon, because the health department in Norway, Sweden and Denmark has published a warning for UV-tanning. The recomend that nobody should use UV-beds. The salon is located in the middle of the town, with MANY people passing every day. I will ofcourse sell retail products like peeling creams and so on. Many of my friends talks about wanting to get a spray tan , but there is only airbrush alternative, so they wont do it. Do you or anybody else know of any unmanned salons? My plan is that after a month or two the salon will run itself. With me only having to come by to wash and open/close. So the customer gets in the salon, puts the money in a machine, and the door opens to the dressingroom. Then first time users can watch a DVD on the screen and get a real instruction and what to do and not to do. Any experience with this consept? I know for a fact that there is no salon like this in Norway. I`m going to travel around in Norway and try the different booths. I have looked a lot at Magictan, but it is almost double the price of the other manufacturers. I`ve been thinking about "cross promote" with hair salons, bridal shops, etc. When and if you come to Bergen, youre very welcome to my future salon! |
04-10-2005, 04:07 PM | #9 (permalink) |
Team TanTalk Join Date: Nov 23 2004 Location: ITA Member & Berman Supporter!
Posts: 3,136
Rep Power: 25 | Your English is fine - when you are on this board for awhile you'll realize you're better off than many natives! Bergen in the rain...ok, not as good! In the summer, nothing more beautiful. Kind of like San Francisco here, before the congestion and overgrowth (and still better weather!). I understand your thoughts re. UV tanning in Scandanavian areas right now - it has been under much government scrutiny. This isn't to say they are completely right, but I agree that you will have a particularly good business opportunity for sunless in the near term! However - I would disagree against an unmanned booth at this point. As I noted in other posts re. sunless there are 3 key variables (in my opinion) that make a difference: 1. The booth/delivery system itself 2. The solution used 3. The education/training of the customers in proper use/techniques/aftercare... UV-Free booths are easy and less labor intensive than hand-spray systems but not idiot-proof by any measure!! The greatest disservice you can do to your business, in my opinion, is buy all the right equipment and solution , and then leave uneducated/uninformed customers in charge of trying to get it "right" and having them blame you/your equipment when they do not! My suggestions: 1. Definitely travel around, try different equipment, and also - see how they "present" it to you and monitor your results. Try to get info from them re. the solution they are using as well (if you go far away and don't seem like a "competitor", people are often eager to share info). 2. Realize that at some level, you DO get what you pay for! That is - the ones that are double in price, not always, but oftentimes, are twice as good. As I say - not always. But there are a LOT more bad/poor/disasterous experiences with lousy UV-Free systems then there are good experiences!! Many are adequte to less than adequate --- only a few are good to excellent. 3. Consider the best avenue to try this venture initially to see how it will be received. Could you rent space in a hair salon/nail salon/bridal shop/gym....? Could you add it to a corner of some OTHER service/retail you have interest in opening? Could you partner with an existing UV salon to add this? Hard for me to imagine, currently, opening a salon with just 1 or 2 booths and some retail products and having it be cost effective initially. 4. Seriously re-consider the "unmanned" concept. Yes - eventually existing customers become "old pros" and don't require much help. But the personal touch of really EXPLAINING how to do it - right - and what to do afterwards - and checking with them their next time to see if they have any questions/concerns.... - makes all the difference in providing the "value" that then allows you to command a decent price and ROI. I think you have a very good idea - research it carefully and plan well, but I think you could have great success in your market. |
04-11-2005, 01:38 AM | #10 (permalink) |
Join Date: Apr 10 2005 Location: Bergen Age: 42
Posts: 8
Rep Power: 0 | Yeah I agree with you on that point. It is my biggest conserne too. But im pretty convinced that if I am there the first couple of months, I can find out what my customers mostly dont understand, what they have to learn and so on, and eventually i can hire a model to make an great DVD attached to a touch screen so the customer can choose several different programs. The info on the DVD will have to be "Idiot proof" I am also an electrician, and I know that there is no problem making the booths more user friendly. Also I agree that the MOST important key factors is the equipment and the solution . And if the booth is made almost "Idiot proof" and the Information on posters, DVD etc. is good I actually think that it will work. My girlfriend is graduating this spring as an dematologist. She will help me a lot also. She is experienced with airbrushing. The reason I want to work with this consept, is that all of the people I`ve talked to, says they would have gone reguarly if it was an unmanned booth, because they think it would be easyer. Of course I will perform a small survey amongst random people I meet on the streets of Bergen, and ask if this is The price in Norway is also very good:) The normal price for an session with both airbrush and booths in Oslo (the capital) is equal too $55. If I charge $25 I only have to have 10 customers per day to have $20 000 per year. If I have 20 customers per day, I will have $63 200 after all the expenses is payed. Considering there is 22102 people that already is sunbaking in UV-salons in Bergen, I think having 10-20 people a day is no problem. Especially with all the free comercial in women-magasines, TV shows and so on. Plus all the warnings against UV-tanning. How many costomers do you have per day? an average day... Thanx for the great answer! |
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