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Old 09-19-2004, 02:30 PM   #1 (permalink)
 
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Is anyone going after the 40+ year old female market for spray tanning ? Maybe not full body spray tanning , but at least leg tanning. There's nothing like a spray tan to cover up spider veins and other skin imperfections that come along with age. Yes, I can speak about that from experience.

As they say, skinny people look healthier when they're tan, heavier people look thinner when they're tan, and older people look younger when they are tan.

Women in that age category are spending a lot at the spa, but the majority of spas I have called while doing market research, don't offer spray tanning .

Send advertising or coupons home with your younger tanners - they all have moms and all the moms have friends.

Once you get them in, they will need to buy exfoliants, moisturizers and after-tanners. And, before you know it, they will want full body spray tans .

Your thoughts.....
Jayne
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Old 09-19-2004, 05:37 PM   #2 (permalink)
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Almost all of our consistent spray clents are over 40. They come in on a pretty regular basis..some weekly. The younger clients seem to come in more for events..prom, weddings, senior pics, etc
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Old 09-21-2004, 09:02 PM   #3 (permalink)
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I try target all of the people.

I see what your saying though - I hadnt though about that. Great selling point.
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