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Old 02-15-2006, 10:41 AM   #51 (permalink)
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Re: Lumiere (Anyone making money?)

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Originally Posted by SunEtc
Ok Belvy, SERIOUSLY do you own a lumiere, if so have you used it, if so how is it for your salon?
Yes, yes, and: it can be a very tough sell for some staff - it requires genuine sales skills and techniques, the presentation process to a potential client can take as long as 10 to 15 minutes minimum from the time you start talking about it until the time the customer says yes or no - it's not like selling tanning or lotions because the majority of new customers that come in to the salon already know what that "stuff" is, and they have already pretty much made a decision to buy that, it's just a matter of finding the right package and lotion to ring up, and finally, repurchase after the initial regimen is a tougher sell because the thing works a little too good IMO. Sorry about the tangent. We're doing crummy with it right now, but I think it will pick up now that we have more faces coming in for season. -Belvy
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Old 02-15-2006, 11:23 AM   #52 (permalink)
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Re: Lumiere (Anyone making money?)

WOW!!!! That's exactly the kind of awareness exposure we need. Tell us about that news spot Tom. Was it done by Planet Beach? Did they arrange it themselves? Why can they advertise $49 sessions when our posters say $60.00 and only available to persons who have completed one of the posted regimes?
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Old 02-15-2006, 04:07 PM   #53 (permalink)
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Re: Lumiere (Anyone making money?)

It was a collaboration.

PB does this "one session thing". If you really wanted to offer it that way, go right ahead, you won't catch me doing it that way.

You are actually less expensive at $499.99 for 12 ($41.67/session) plus the customer gets the product. I belive in long term customers, maybe PB has a different approch.

I don't see a problem either way, I just feel that the regimes make more $ than singles. I offer an EFT program to my customers as well. The price comes out to the same at the end of the year, but I have them locked in for $1060.00 for the year plus their extra kit purchases of $400.00 plus any extra session that they want to buy as a "VIP" member @$40.00. (Just think what 200 customers equalls)

You can get creative, but I would stick with packages not singles. (IMHO)
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Old 02-15-2006, 04:08 PM   #54 (permalink)
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Re: Lumiere (Anyone making money?)

TJ, contact your local TV stations and see how to submit ideas for the news. PM me and I can help you from there.
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Old 02-15-2006, 11:23 PM   #55 (permalink)
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Re: Lumiere (Anyone making money?)

For the record, I'm not whining because I got the meachine and that I am not doing as well with it as I would like to be. I'm whining because RAI has not followed through with their marketing and promotion plans that they told us about in the sales pitch. And honestly, had it not been for the part "We are using Mystic Tan's marketing and promotion formula and have hired the same PR firm ..." I never would've bought the system when we did.

Another key point in the sales pitch is that system appeals to over 50% of the consumer base in any market, while indoor tanning statistics at the time said only 8-10% of the consumer base spends money on indoor tanning. "Lumiere will mean the end of 'Slow Season' for salon owners because of the increased potential customer pool." Well that's fanfriggintastic, but you can't get those customers unless they know about the **** thing. Which reminds me, it really burned my cookies when RAI removed the salons that had Lumiere from their locator page on their website.

Bottom line - business is about risk, especially this one. I accept that. But when a vendor makes statements about what they're going to do when they want $30,000.00 from you, then they don't follow through, I get a little cranky if you know what I mean. I could put up with the rest of the BS I mentioned in earlier posts, but this cannot be allowed to pass for "good business". Just wanted y'all to hear my side. -Belvy
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Old 02-16-2006, 06:48 AM   #56 (permalink)
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Re: Lumiere (Anyone making money?)

That's right Belvy. Everything you've mentioned above is exactly what I was told in the sales pitch for lumiere. And, like you, I would not have been able to purchase the machine at that time if it hadn't been for all those PROMISES. I just wish RAI would defend themselves on this site and admit that they screwed us. Instead, they say we misunderstood. They said that the marketing company had learned a few things from the Mystic Tan marketing venture and were ready to make lumiere the next skin care craze in the United States. And yes, I know I keep harping on the statement " Eliminate the slow season" but it makes me furious when I think about it. Did you see Ray and Tony perform with guitar and harmonica at the Nashville show a song about the Death of the Slow Season? They think we forgot all about that. Well, I didn't and I won't .
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Old 02-16-2006, 03:28 PM   #57 (permalink)
 
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Re: Lumiere (Anyone making money?)

I hate to butt in again, but...the issue is making money and return on investment. To help allevieate the perception that this thread is turning into an infomercial for a specific product I would like to reiterate a few key points.

1. Our medical LED machine works the way the manufacturer says it does.
2. Consumers that have used it have seen and raved about their results
3. It is a cost-comparative alternative to the expensive, sometimes painful, and always inconvenient methods that are better known to the consumers

3a. Let's compare cost. Luminere $30,000.00, Our machine less than 10K. Any woman or man who has had a licenced aesthetician or dermatologist do a service on their face, let's use me as an example, understands that for there to be any significant and noticable results there must be some interaction with the epidermis and underlying layers of skin.

I have never felt pain nor have I been inconvienienced by having to lay and have my face tended to in a relaxing environment by a skilled technician (pretty too). Yes, most women and men who have these services do know and expect the effects and the results of these treatments and keep coming back for more.

4. Ours is a medical device and doesn't need to be recognized by anyone.

5. What do regulations have to do with the workings of the device? I would think as a consumer if it is unregulated it must not offer any benefits at all. We are dealing with the largest human organ here.

6. Unfortuantely, it is not known by consuming public (which Tony of RAI promised would happen if we bought) Wa wa wa. There are hundreds of non-medical devices out there that make the same claims, and are unregulated and end up in nail salons and low end skin care businesses all over the country.

What, really will a national advertising campaign do, but bring the device under scrutiny by the skin care skeptics and critics who might just do a consumer report that is negative on a national scale? Do your own marketing and make it work for your area, who cares what the rest of the nation is doing?

7. Let's not blame anyone for the slow season. We are in Florida and we don't have a slow season. Sure, tanning drops off. That is when we really promote skin care and related products. If you know in advance you are going to be in a seasonal business and don't prepare for it, shame on you.

8. Service after the sale generally sucks, that is the new American Way. There are few companies out there that really care about the after sale provision of service. They got your money already.

9. Did you get those promises in writing? If you were smart you did. Now you have some legal ammo. If not, the check is in the mail etc. etc.

10. Fortunately, others are taking notice now. And that is a good thing, because things start happening when people take notice and voice their opinions and speak with their pocketbooks.

My advice, take care of your business and it will take care of you. No national ad campaign will help you if you don't do something to promote your business yourself. It is selling your product and servicing what you sell that makes you money.

Don't listen to hype, do some research and find out what is going to work for you in your market.

Success to all and to all see ya!

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Old 02-16-2006, 11:37 PM   #58 (permalink)
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Re: Lumiere (Anyone making money?)

What is it you're trying to sell exactly? I must've missed it. But thanks for condensing the issues into bullet points. This has nothing to do with whether the thing is a piece of crap, over-priced, or threatens all the other painful methods out there that claim to achieve similar results. It is, however, about a 30k investment I made in a system based on what the president of the effun company told hundreds of people at the Orlando ITA show. If you want to sell something, then sell it, (unless it's Ultra Sun, because those beds are a nightmare, but a little better than the service). And thanks for playing. -Belvy
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Old 02-17-2006, 06:18 AM   #59 (permalink)
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Re: Lumiere (Anyone making money?)

AMEM.............Belvy
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Old 02-17-2006, 09:47 AM   #60 (permalink)
 
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Re: Lumiere (Anyone making money?)

My, my, my

The only thing I am selling dear friends is a little common sense. I didn't realize this thread was started so someone could sell something. I was just offering my opinion on how as consumers even we seasoned sales people want to believe everything we hear. "Step right up and buy this wondrous elixir folks, it cures what ails ya!"

We do so little research, jump on the bandwagon and then complain when what was promised isn't provided.

There are two options in dealing with this situation. Accept the fact you aren't getting what you were promised and work on marketing from your end, ergo make it work on your own, or stay on the phone day and night with the powers that be until you get some satisfaction.

Venting on this thread only makes you feel better for a short period of time, but the problem remains and this thread aint gonna fix it.

I hope that is direct enough for you. If not:

1. I am not selling anything.
2. It seems you have a history of not being happy with products and services
3. I wont turn this thread in to an UltraSun thread, but to say we have used them for the past ten years in both of our salons with only great success and durability and as a distributor I am responsible for making my clients happy.
4. We are all in the same boat, why bash each other when it isn't necessary?


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