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Old 09-30-2006, 12:35 PM   #171 (permalink)
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Re: Lumiere (Anyone making money?)

Ric, with all do respect. This I believe to be incorrect.

"that good PR is a slow process of seeding ideas and concepts with the media that take time to morph into articles down the road."

I believe that is what sub-par P/R companies say to buy time.


I don't buy this crap about "takes time", It takes money!

If RAI is in the 5 digit monthly, I don't see it. Maybe its all the ads they are doing in trade rags like; Day Spa ond other spa magazines.
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Old 09-30-2006, 04:41 PM   #172 (permalink)
 
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Re: Lumiere (Anyone making money?)

Quote:
Originally Posted by House of Tan
Ric, with all do respect. This I believe to be incorrect.

"that good PR is a slow process of seeding ideas and concepts with the media that take time to morph into articles down the road."

I believe that is what sub-par P/R companies say to buy time.

I don't buy this crap about "takes time", It takes money!

If RAI is in the 5 digit monthly, I don't see it. Maybe its all the ads they are doing in trade rags like; Day Spa ond other spa magazines.

You certainly don't need to respect my opinion, we're all entitled to our own. I can tell you from personal past experiences with my fitness company that when I approached the major monthly fitness magazines to try and interest them in my story, I was looking at a lead time of 3-4 months at a MINIMUM, with stories already in the pipeline for the next two or three issues, before I would even be considered.

But I'll keep coming back to what I said before; whatever RAI accomplishes as far as PR is bonus as far as I'm concerned. I AM responsible for selling the product/service in my own market, nobody else. If I fail its my fault, nobody's else's.


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Old 09-30-2006, 04:53 PM   #173 (permalink)
 
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Re: Lumiere (Anyone making money?)

Quote:
Just wondereing if anyone out there was making money
Defintely, and saving it by not having Lumiere payments.
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Old 09-30-2006, 06:40 PM   #174 (permalink)
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Re: Lumiere (Anyone making money?)

My point of view differs from yours in this case because I was promised things you were not. All of the first few units were sold with some heavy promises; none delivered.

They stopped putting so much cream in the sales pitch after a few months.
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Old 09-30-2006, 11:22 PM   #175 (permalink)
 
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Re: Lumiere (Anyone making money?)

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Originally Posted by House of Tan
My point of view differs from yours in this case because I was promised things you were not. All of the first few units were sold with some heavy promises; none delivered.

They stopped putting so much cream in the sales pitch after a few months.
I was promised the exact same marketing things you were. Remember, I first brought the Lumiere in, in early '05, which led to a huge disagreement with my then partner who threw it out at the end of our initial trial period because it didn't fit in with his 'vision'.

So we went our separate ways, I took over Atlantis in January '06 and the first thing I did was bring it right back in (frankly with a little skepticism from RAI) because it did fit my 'vision'.

What RAI promised was immaterial to my decision to bring it in and sell it. I believed in the product. Still do. That's why I'm selling it.

My advice? Get over it. Sell the product and let the past be the past. The only difference between you and me is attitude.

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Old 09-30-2006, 11:28 PM   #176 (permalink)
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Re: Lumiere (Anyone making money?)

Ric, I know you'll remember the beginning. HOT has a very good point there - finally.
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Old 10-01-2006, 09:03 AM   #177 (permalink)
 
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Re: Lumiere (Anyone making money?)

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Ric, I know you'll remember the beginning. HOT has a very good point there - finally.
I totally agree with you Jim, you and I spent a fair amount of time together at the store talking about that and your experience with them. No question they dropped the ball early on and disappointed a lot of people, as evidenced by the postings here.

All I'm saying is we can't change the past, only re-live it over and over again, as I see here in post after post. I had a definite purpose in mind when I decided to bring that piece of equipment in and I'm following my game plan, nobody else's.

The Lumiere didn't sell for me initially the way it was set up, so I did have to alter my marketing approach, which is ironic because I got the help I needed from Tom on this very board. That's what I think a support board should be all about, support for each other.

If Tom can sell the service profitably, and I can sell the service profitably, so can others...if they stop looking backward and start looking forward.

Ric
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Old 10-01-2006, 09:21 PM   #178 (permalink)
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Re: Lumiere (Anyone making money?)

The problem with all these posts about not looking back is that there are only a few of you guys out there with the revenue to totally revamp your approach on how you sell lumiere in your salon. I have a long list of salon owners including myself that told RAI that we did not have the time or the money to personally promote this service in our salons. The tanning business had taken a dive and we were struggling to just keep our doors open. Knowing this, they made us believe that lumiere was going to be our savior in this business and how dissapointed we were going to be, not to be in on the ground floor. How all the people who made money from Mystic Tan were the ones who had the guts to buy them in the first year. Come on Ric.......you don't know if you are making money with lumiere or not. You're selling a package that includes lumiere services.So be honest, it doesn't really matter if the lumiere is the reason they are buying the package or not. It could be sitting in your garage and not affecting your business. I just think it's sad that RAI has no regrets or intentions to help the people that got them started in this business venture in the skin care business. Yes they have changed their sales presentations......and why???? Because they knew they had to. They also know that the very salon owners that they screwed don't have the money to battle them in court. What a nice bunch of business guys. And yes........I'll see you all at the show. I can't wait.
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Old 10-01-2006, 11:30 PM   #179 (permalink)
 
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Re: Lumiere (Anyone making money?)

We're beating a dead horse here TJ and I do believe I'm going to call it a day after this post. Let's just agree to disagree. You stay on your bandwagon and I'll stay on mine.

You are bound and determined to snatch defeat from the jaws of victory. No matter what I say or suggest, you've got an answer for why it doesn't apply to you. Now its the financial resources I have that you don't.

My 'totally revamped approach' is a $4,500 massage chair purchased on a 12 month same as cash finance deal, and a financed $17,000 Hydration Station to round out my VIP suite of services. My new goal is 100 VIP's. I'm 25% of the way there as of today.

What WAS totally revamped was my initial THINKING on;

1) How to successfully sell the Lumiere and
2) How to increase revenue in my salon.

And where did I get that revamped thinking? From Tom here on the board.

But when I read his post and VIP suggestion, instead of saying "Gee, I'd have to totally revamp my marketing approach to sell an expensive VIP membership, which I've NEVER sold before...naw, I can't do that" I said "What the ****, what I'm currently doing isn't working, let's throw it at the wall and see if it sticks." It did.

I sold two more VIP's today, our first husband and wife team. Do you think I sat here contemplating "Hmmm, was it the Lumiere, was it the massage chair, was it the Hydration Station?"

All I know is that before I brought the Lumiere in, I didn't have a VIP membership, and now I have 25 people paying me $79.00 a month with a smile on their face. It wasn't something I planned on, its just where I've wound up.

Our Lumiere is getting a lot of use now and word of mouth is slowly speading. That was my initial goal. We can argue all day long but I don't believe I'd be selling a $99.00 down, $79.00 a month package for tanning, once a week massage chair and once a week Hydration Station sessions.

My wife is active duty Air Force and she told me a phrase that they live by:

Adapt, Improvise, Overcome.

Maybe you buy into that thinking, maybe not. But that's all I've done here.

See you at the show.

Ric
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Old 10-02-2006, 02:32 AM   #180 (permalink)
 
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Re: Lumiere (Anyone making money?)

Ric:

Don't bail on this thread yet, your enthusiasm is infectious. lol

I have a few questions, but first I just wanted to possibly clear up what I think "TJ" meant.

Your VIP package seems to include the "new age" stuff, PLUS the old stuff. For $79.00, client gets unlimited usage of your top of the line tanning beds, PLUS a few mystic spray tans each month, PLUS a few luminiere treatments, Hydration station etc.

I think TJ feels like the 30K Luminiere unit just got thrown into a top of the line tanning package (who cares if they use it or not) at a price that other salons get just for tanning.

________________________________________ ________________________


Few questions regarding your $79.00 VIP package. Client gets:

Unlimited use of Luminiere (1st month), then 1 or 2 per month after 1st?

How much are additional Luminiere treatments?

Unlimited use of best tanning equipment. (What are your top tanning beds?)

How many spray tans , massage units, or hydration stations per month? How much for additional usage?

Do you carry the original Luminiere lotion/products, and how do they fit into your $79.00 fee. Are some included, or is it extra?

Any non-tanning service is harder to sell, thinking outside the box (like you are doing) is required.
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