Meltdbutta

Listen to Fungirlz...
She knows Best!



melty

Tamar

Quote:
On 2003-04-29 12:21, TheBeachInIdaho wrote:
I need some help. I have a few clients that come in and tan at least 3times a week. They are of the older crowd. Plus they are clients from previous owner. Their skin looks so dry and aweful. I've tried to talk to them about the need for lotions. One believes its a waste of money and she uses a store bought body lotion. The other just ignores me all the way. I don't want these women to represent my salon out there. What can I do? Should I offer free lotions for after tanning at least? I do give out samples here and there. Any help would be great.
THanks
Holly


Do they have a birthday or anniversary coming up? Any reason you can think of to give them a little gift basket with a mitt, liquid soap, moisturizer , and lotion packet in it?

I have seen a few through my doors such as you describe and you are right, my thinking is that I hope they don't tell anyone where they tan! Aside from showing up at their house and beating them with a loofah, there is not much you can do but to force them to prove it to themselves by giving them the tools to work with.

Sincerely,
The Arm Inspector

BooBop

@ tamar "the arm inspector"

You are a riot girl.

_________________
Mitzi

Rockin' in 2003[ This Message was edited by: Mitzi on 2003-05-01 08:25 ]

TheBeachInIdaho

Tamar,
Great idea about the basket, I'll try and work something out. As for brands. I am going with CalTan and Designer Skin. I LOVE DESINER SKIN!!!!!! I would marry it if I wasn't already married. LOL One thing I decided to do was gather my amo and put together some sort of Tanning Tips sheet to Plaster all over my salon. Along with sitting down with them. My new tanners that come in, I do go over importance of lotions both befor and after and on non tan days, along with moisture from the inside out. You would be suprised at how many people don't really know they should use anything. I'm also finding out that the old owner didn't really know anything and didn't really care to find out. Infact she wasn't really even looking at the times the ppl would go in for. The customer would just write it down. Anyways I'm going to change alot about my shops reputation, Because I care!!

BooBop

Good for you Beach! This is what I did when we purchased our salon. Sure did make a big difference

Tamar

We have a flyer that we lay on the counter and include in all of our starter packs: 4 Steps to a Great Tan. Our second location was, shall we say, not moisture friendly? These flyers have helped tremendously. I often hear that no one had ever explained anything to them. The previous owner did not, I say, DID NOT sanitize eyewear, much less explain lotion.

TheBeachInIdaho

Tamar,
What do you put in your starter packs? That sounds like a great idea as well.

Tamar

Our starter packs include a pair of eyewear, a couple of different lotion samples, a packet of moisturizer , and the skin care flyer for them to read at home. It's a great icebreaker and helps with lotion sales when they are ready for that first bottle. We place it all in a bag with our label on it. Works very well.

Team Paradise

All of this is great advice! When we have a new client either come in or telephone, we always tell them that we would like them to take a short tour of our salon, and talk to them about their tanning history. People LOVE to talk, so we listen and then tell them how we tan them the Smart way! I stress moisturization, and tell them if they would like to sit in our salon for the good part of a day, they'll hear us say the word "moisturize" a zillion times!We also remind them that when they leave they are our best advertisement and they will love it when they hear people say how great they look, versus hearing people talking behind their back about how they look like a piece of Samsonite luggage. They do seem to get a kick out of that, but it's the truth...they are our best advertisement and we do everything we can to make them look and feel good about themselves.

We explain up front that we are honest with them about the importance of using lotions the proper way. In turn, we also tell them that we will be more than happy to discuss any concerns, issues, problems, etc. with them. People do seem to appreciate the honesty. We are also very careful to do this in a professional manner and not in front of other clients. This is a true one on one situation and the client feels they are getting our full attention (and vice versa!)