PPC (Pay Per Call)

[House of Tan]

Dave, the number 1 spot is mine too; I have several "info" sites that drive traffic to my offer and my home page.

Not sure why my PPC came up in Philly, I do have it limited to the geographical area I am in, I will check that.

I will work on my placement for Tanning salons, as you noted it won't be hard.

[BuyersGroup]

Again not seeing your results and I'd bet if you asked a circle of folks to check you have issues. Going to the other thing in google and type keyword this will bring you to their keyword site and you can get a local and nation and worldwide indication of keyword searches on terms you feel are important to your business.

I have many many salon websites under my care and know what traffic you can expect from a demographic area when you say your site does well and your conversion rate is 99% or whatever it's really a misunderstanding of the server statistics. First thing I would do is spend a few hundred on a real website. Remove your ppc for a month to cover that cost and then start your ppc over again and reap some benefits. Your competition has junk but yours is worse. Again no offense intended to anyone ever I am often too direct.

Plus I will say again it's a known fact that 85% of all website visits stop (includes amazon, cnn, blah blah) at the homepage visible portion. Amazon etc are masters at having literally hundreds of link lines of text/images which are clickable calls to action. Now you cant rival that but you have to understand they definitely know what they are doing and emulate it as best you can.

Also I am completely maxed none of my sites has everything done but all of them do really well based on known market competition.

[House of Tan]

I guess I don't know what a "good site" is. I had a professional one built, people loved it, very cool site; cost me over $7k but turned little to no actual in the door traffic. My new sites (yes, built myself and very basic) averages me close to 50 of the BOGO printable coupons a month. So I know I am getting almost 600 new people/year from my sites. If I can increase that by even 50% I would be elated.

What is it that the site lacks? Looks? Links?

I guess I feel that the leads I am getting are strong and that the "polished" look of a web-site does very little in actually making money. People in the door are what I need; not accolades like the original high-dollar site got.

So in a market of 250k ppl (in reality my 5 mile; more like 40k ppl); is 600 new people from the web-sites not good, average or good? Heck, I thought I was doing great.

[kookyguy]

Originally Posted by House of Tan

I guess I don't know what a "good site" is. I had a professional one built, people loved it, very cool site; cost me over $7k but turned little to no actual in the door traffic. My new sites (yes, built myself and very basic) averages me close to 50 of the BOGO printable coupons a month. So I know I am getting almost 600 new people/year from my sites. If I can increase that by even 50% I would be elated.

What is it that the site lacks? Looks? Links?

I guess I feel that the leads I am getting are strong and that the "polished" look of a web-site does very little in actually making money. People in the door are what I need; not accolades like the original high-dollar site got.

So in a market of 250k ppl (in reality my 5 mile; more like 40k ppl); is 600 new people from the web-sites not good, average or good? Heck, I thought I was doing great.

In season, a good website can bring in 600 new folks per month, that number will drop quite a bit in the off season. Don't just look at the number of people that your site brings in, the amount they spend is also important. A website, like any ad can and will bring in a target demographic.

A good/cool looking website means nothing if the dev does not understand consumer psychology. For a retail business, a site should either make the phone ring or make people walk in the door.

[BuyersGroup]

50 new clientz using that coupon per month is frankly an amazing number. 600 new folks per month... 40k demo less 70% will never tan means you will run out of possible new clients in less than one year. Numbers dont add up something is wrong.

[House of Tan]

Originally Posted by BuyersGroup

50 new clientz using that coupon per month is frankly an amazing number.

Well I stack them up and count them at the end of the month + add the count from people redeeming them on a smart phone. Analytics shows us with 600+ unique hits in the peak months on just one site and another 500+ on the other main site (some of that may be redundant)

My sites are not pretty but they pull up in the top spots, easy to read, and a CTA on the home page.

My rankings were tested today at an SEO presentation. I had the guy pull up some key terms and we were #1,#3 and a few more on the first page.

So I am not sure if I really should change anything. Am I missing some clients and can I capture more with a new "professional" site? I am not so sure but love the critiquing and suggestions.

My high results are due to the fact that we pull quite a few people from far distances for special occasion tans. We are well known in this area for spray tanning; 8 years now. So the 40k demo is just the local pull. The city is 250k and the county is 450k+ demo. We pull people from as far as 2 hours out (several counties out).

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[BuyersGroup]

I apologize for this i was crossing days with months 600 a month is low not high. My apologies you need to consider everyones ip is not static and phones not static so that number is low.

I was alzo not suggesting you trash your site i was saying a months worth of ppc would easily pay for itself in that regard and def v pay calls.