rebuilding a salon - tanTALK

markee88 · 05-24-2012, 11:09 AM

I bought a salon 8 months ago the salon was run into the ground the old owner never worked would be closed for weeks without notice and so much more!!! Anyway to say it was run down but the owner before her had great numbers cause she cared and she was here for 15 years, so i'm rebuilding the business, but i'm not having a busy season cause she ran off so many customers, i'm starting to have them come back in as word of mouth goes around town.

But i was thinking bringing in red light to help out and make more.

Just looking for ideas???? I Have 6 beds could be more they are just set up funny i could fit 2 more in here we also have spray tanning.

ekc123 · 05-24-2012, 11:31 AM

have you done a mailer to the current database? have you done an email blast to the current database? are you offering special deals for facebook/twitter? do you have you/your employees visiting other local business giving out flyers with specials? Google adwords? referral cards for current clients to pass out that reward them as well?

markee88 · 05-24-2012, 11:32 AM

i did one flyer hand out buy i'll admit i'm lacking in advertising

House of Tan · 05-24-2012, 11:54 AM

Spend it on marketing to the database, skip the RTL

Steve Underhill · 05-24-2012, 03:32 PM

Quote:

Originally Posted by markee88

I bought a salon 8 months ago the salon was run into the ground the old owner never worked would be closed for weeks without notice and so much more!!! Anyway to say it was run down but the owner before her had great numbers cause she cared and she was here for 15 years, so I'm rebuilding the business, but I'm not having a busy season cause she ran off so many customers, I'm starting to have them come back in as word of mouth goes around town.

But i was thinking bringing in red light to help out and make more.

Just looking for ideas???? I Have 6 beds could be more they are just set up funny i could fit 2 more in here we also have spray tanning.

I must caution you. If a salon is not properly structured and marketed, adding a new service will not increase sales. You must first get the most out of the services you offer before adding new services. If you are not doing a good job of marketing tanning, you are not likely to market the new service any better. Spend that money on evaluating your existing salon and making the appropriate changes to get the most out of tanning.

markee88 · 05-24-2012, 04:37 PM

Guess i need to ramp up my marketing, it what it sounds like Thanks.

Black Sun · 05-25-2012, 05:46 AM

Totally agree with what Steve says.....

Take the money you would spend on 'new service' and invest in getting word out on new owner/manager/better service

HOT STUFF · 05-25-2012, 02:57 PM

You can forget about red light. No one is selling the units and it will be very hard to find the lamps.

Steve Underhill · 05-29-2012, 11:04 AM

Quote:

Originally Posted by markee88

Guess i need to ramp up my marketing, it what it sounds like Thanks.

A complete salon evaluation is in order to determine where you are leaving money on the table. It is not as simple as just more marketing. Some needed changes may have nothing to do with market and more to do with structure.

markee88 · 05-29-2012, 05:12 PM

Yes i thought about having a salon evaluation done and bringing someone in to tell us what to change and what to keep so that we can turn a better profit

05-24-2012, 11:31 AM	#2 (permalink)
ekc123 Join Date: Nov 4 2007 Location: georgia Posts: 291 Rep Power: 6	Re: rebuilding a salon have you done a mailer to the current database? have you done an email blast to the current database? are you offering special deals for facebook/twitter? do you have you/your employees visiting other local business giving out flyers with specials? Google adwords? referral cards for current clients to pass out that reward them as well?

05-24-2012, 11:32 AM	#3 (permalink)
markee88 Join Date: Sep 26 2011 Location: Longmont, Colorado Posts: 89 Rep Power: 0	Re: rebuilding a salon i did one flyer hand out buy i'll admit i'm lacking in advertising

05-24-2012, 11:54 AM	#4 (permalink)
House of Tan Team TanTalk Join Date: Oct 21 2003 Location: The Fort Posts: 661 Rep Power: 10	Re: rebuilding a salon Spend it on marketing to the database, skip the RTL __________________ Startbucks

05-24-2012, 04:37 PM	#6 (permalink)
markee88 Join Date: Sep 26 2011 Location: Longmont, Colorado Posts: 89 Rep Power: 0	Re: rebuilding a salon Guess i need to ramp up my marketing, it what it sounds like Thanks.

05-25-2012, 05:46 AM	#7 (permalink)
Black Sun Join Date: Nov 19 2010 Location: GA Posts: 586 Rep Power: 3	Re: rebuilding a salon Totally agree with what Steve says..... Take the money you would spend on 'new service' and invest in getting word out on new owner/manager/better service

05-25-2012, 02:57 PM	#8 (permalink)
HOT STUFF Join Date: Jan 5 2005 Location: Texas Posts: 750 Rep Power: 10	Re: rebuilding a salon You can forget about red light. No one is selling the units and it will be very hard to find the lamps. __________________ ______________________

05-29-2012, 05:12 PM	#10 (permalink)
markee88 Join Date: Sep 26 2011 Location: Longmont, Colorado Posts: 89 Rep Power: 0	Re: rebuilding a salon Yes i thought about having a salon evaluation done and bringing someone in to tell us what to change and what to keep so that we can turn a better profit

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