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Old 06-11-2005, 11:39 PM   #1 (permalink)
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The low-end retailer wants to go upscale. Here are some tips.
By Daniel Gross
Posted Tuesday, June 7, 2005, at 1:56 PM PT


Dear God, what if Wal-Mart sold Manolo Blahniks in the shoe section? Or stocked copies of Dwell and the New York Review of Books in the magazine aisle?

At Wal-Mart's annual meeting last week, CEO Lee Scott unveiled what may be a subtle shift in just that direction. The company is doing fine selling goods in massive quantities to lower- and middle-income shoppers who patronize Wal-Mart because, in Scott's words, they "have to save money." But these customers can get tapped out. Indeed, the retailer's same-store sales have been plodding along, increasing less than 3 percent per year.

To grow more rapidly, Scott said, Wal-Mart needs to attract customers with lots of discretionary income who shop where they want to. So Wal-Mart plans to appeal to them by improving the quality of its clothes and goods and by stocking more "organic and natural food."


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Old 06-12-2005, 08:21 AM   #2 (permalink)
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maybe more towards a Target customer?
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Old 06-12-2005, 09:09 AM   #3 (permalink)
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Wally World will take over the Universe in the year 2012 (Just a prediction!)
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Old 06-12-2005, 11:13 AM   #4 (permalink)
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I thought it was an interesting thought considering the recent merger between K-Mart and Sears...

They have now where to go but up, but when they do,they will leave behind some of their low-end customers and someone else will move into that market...
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Old 06-12-2005, 06:50 PM   #5 (permalink)
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On 2005-06-12 11:13:00, Sherin wrote:
I thought it was an interesting thought considering the recent merger between K-Mart and Sears...

They have now where to go but up, but when they do,they will leave behind some of their low-end customers and someone else will move into that market...
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Old 06-13-2005, 06:04 PM   #6 (permalink)
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Anyone see the south park episode with walmart....if not gotta watch it.
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Old 06-13-2005, 06:05 PM   #7 (permalink)
 
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Its on ALL THE TIME. So funny but ON SO MUCH!!
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Old 06-13-2005, 06:09 PM   #8 (permalink)
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I have it tivo'd. On all the time,,,, but sooooo true.
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Old 06-13-2005, 06:09 PM   #9 (permalink)
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I have it tivo'd. On all the time,,,, but sooooo true.
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Old 06-13-2005, 06:13 PM   #10 (permalink)
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those who havent a brief sonopsys..(spelling) thanks to http://www.alwayslowprices.net


This episode is a masterful debunking of anti-WM hysteria and pro-WM lore. Here's a short synopsis that includes details you might not want to know about before seeing the episode:

The townspeople spontaneously flood the new WM, purchasing a continuous, tremendous supply of goods day and night. Local stores are put out of business; the entire downtown becomes a slum overnight, WM's power is unstoppable, until the townspeople realize what is happening, and want it out.

Upon confrontation, the WM manager is portrayed as not liking his work at WM. He is fearful of talking, or the WM gods will strike him down. he hangs himself.

The townspeople agree to boycott WM, but everyone shows up anyway. The mystical, evil WM force can't be stopped, so they burn the store down, inflamed by their lack of personal responsibility.

However, the next day WM is back up and running.

The boys go to Bentonville, Arkansas to meet the bigwigs. Cartman is possessed by WM, and tries to stop the others. But they make it to headquarters, meeting the "inventor" of WM.

Before killing himself, the "inventor" tells the boys that "every WM has a heart somewhere near the television department" that needs to be destroyed in order to stop WM.

The boys invade like commandos; however, WM offers great bargains and lowers its prices in order to stop them. In the TV department, WM takes the form of an elderly gentleman, to talk to the boys.

The heart of WM turns out to be a mirror--the consumer--, which the boys break, causing WM to implode and disappear.

Moral: You have to pay more in order to keep a small town. But shopping en masse at small town stores causes them to become big boxes
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