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#1 (permalink) |
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Waiting Confirmation
![]() Join Date: Apr 22 2004
Posts: 5,189
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Why? I swear my husband has a normal looking manual razor...and it has a light green little reflector light...and we you touch it...it vibrates....I can't ask him though ...because then we will get into the whole "stop using my razor" conversation.....
Has anyone seen one...and why does it vibrate? |
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#6 (permalink) |
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I'm Banned
![]() ![]() ![]() ![]() ![]() Join Date: Nov 30 2000
Location: Ontario
Age: 45
Posts: 52,065
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LMAO!! If??
FRIDAY, JAN 16 2004 Gillette's M3Power Gillette is coming out with a new version of its Mach3Turbo shaver with a battery-powered motor that "emits pulses that work on the skin to prop up hair so it can be lopped off more easily." The M3Power will cost nearly twice as much as the Mach3Turbo and should be out by May. Gillette: New disposable razor hums, makes hair stand on end Friday, January 16, 2004 Posted: 1520 GMT (11:20 PM HKT) BOSTON, Massachusetts (AP) -- There's a new Rolls-Royce for the serious shaver. Gillette rolled out a new high-tech, premium razor Thursday, a souped-up version of the Mach3Turbo featuring 62 patents and a tiny, battery-powered motor that emits pulses that work on the skin to prop up hair so it can be lopped off more easily. The Boston-based company said the gentle, electric hum of the "M3Power" not only reduces the need to shave over the same skin surface repeatedly, but even produces an agreeable massaging sensation. But the Rolls-Royce device, expected to hit North American shelves in May, will also come with a Rolls-Royce price tag: $14.99 for the shaving system (including a battery), compared to $8.99 for the Mach3Turbo. A 4-pack of blades will go for $10.99, a 15 percent premium. "I'm not concerned about the product or the quality or the ads or the message, it's just whether or not the consumer will readily accept the trade-up," said William Steele, an analyst at Banc of America Securities. Gillette says they have before, and they will again. "Men have demonstrated over and over a willingness to pay if we perform, and we do," said Mary Ann Pesce, Gillette's vice president of new shaving products. The M3Power, rolled out in New York on Thursday after much industry speculation, is a counterpunch to rival Schick-Wilkinson Sword's four-bladed "Quattro," which hit shelves in September amid much fanfare and some concern it would cut into Gillette's market lead. Gillette has sued Schick, a unit of St. Louis-based Energizer Holdings, for patent infringement. But Gillette says M3Power is more of an extension of the Mach3 product line, and that its next-generation shaving system is still in development. Pesce declined to say whether Gillette would try to include the M3Power technology in a woman's razor. Gillette's new Venus Divine women's system goes on sale in March. The M3Power comes with a Duracell battery -- also manufactured by Gillette and lasting three to six months under normal use -- that fits in the handle and powers a small motor that generates what Pesce described as a "gentle hum." That energy increases the tension in facial skin, and essentially props up hairs, which can otherwise lie flat. Gillette also says it has improved the technology behind the coating of the blades, to make sure they stay uniformly smooth throughout. "It also provides this new experience that guys said was like a massage," she said. Gillette refused to discuss details of its marketing plan for the new system, but said it would kick off with an ad during the Super Bowl. Peter Hoffman, president of Gillette's blades and razors division, declined to give specific sales guidance but said he expected comparable results to the rollout of Mach3Turbo, which generated $300 million in sales in its first year. Most of that came from customers already using Gillette, and the company acknowledged that would likely happen again here. But Steele said it would likely lead to some new customers, and that Gillette's strategy has worked in the past. "Leave it to Gillette to innovate behind its own products," he said. TUESDAY, JUN 8 2004 Gillette M3Power Vibrating Razor Reviewed Shaving is an art. And like most art, or Perl, there's often more than one way to do it. For the last few years, my +3 Wand of Baby's Butting has been the Gillette Mach 3, usually with a very dull blade and lots of steaming foam (helped even more so by my recent installation of this little beauty in the shower). Now ConsumerWhore reviews the latest iteration of Gilette's Mach 3, the M3Power, a lime-green vibrating model that is powered by a AAA battery in the handle. He likes it well enough, not because it shaves more closely, but because it lets him shave faster. And if like mine, your Mach 3 was stolen by the ladyfriend to shave legs, a dual-purposed M3Power will be snatched up soon enough -- be sure to buy two. |
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