TanManMiami

I was considering doing a full page ad in a local High School Newspaper. I realize these kids are underage and would need consent for the UV beds/booths, but does anyone think it would be worth it to advertise the Sunless? Also what kinds of promotions are people running for HS students if any?

got2bDARK

I don't know about the full-page ad but definitely get some flyers out there. High school wasn't too long ago for me and I didn't read the HS newspaper I can tell you that. We get a lot of UV bed/booth teen tanners, and a few sunless clients. Promotions for HS students are more prom specials where we do lotion/tanning bundles (knock off like $10 off total price, they love it) and year-round we have a 10% off student discount *must show current ID*

northshorerob

I have done this...

I saw 3 great things happen..

1. Kids converted parents into tanning believers..vitamin D etc..

2. you build a pipeline of tanners for years to come.. dances etc..

3. converted teachers who use to bash tanning.. into Vitamin D believers

we are in Oregon... the worst state for Autism, MS, Breast Cancer etc..

The best states are Arizona, Texas and New Mexico.. see any correlation here? Sun=low disease rates...

We have been milking the Vitamin D cow for all that she will make..

TanManMiami

Thanks guys, this leads m e to my next question. How do you educate clients about the whole vitamin D thing. Pamphlets, posters, fliers? If so where can I find some of that stuff? Thanks

northshorerob

sunlightscam.com

is great!!

I have a link to it off of my website...

www.northshoretanning.net

got2bDARK

www.tanningtruth.com

Smart Tan is great about getting Vitamin D out there. We absolutely educate our clients ESPECIALLY the worry-wart moms who don't want their young daughters tanning (my mom was one of them!) I always explain that the goal is not to BURN them but to TAN them so that they can get the necessary Vitamin D and have them learn how to tan the correct way. Everything in moderation.

Be prepared to battle the know-it-alls who will insist that tanning is a close second to the Apocalypse though... Always makes me wonder, why they even bother setting foot in the salon in the first place?

oh well, best of luck :)

DB Hottie

The real question is "How do you educate them about Vitamin D without being in violation of state laws"?

got2bDARK

Good point! You literally have to walk on egg shells when explaining Vitamin D and "smart tanning" - word to the wise don't ever use the word SAFE. Ban that from your tanning dictionary! I believe Smart Tan does a relatively good job of explaining this in their basic certification.

Wilddbill

I tryed it.. I offered a great discount coupon so I could see how many came back.. zero! hope others have better results

islandtanemp

We ran a special in a local HS paper reading... You & I friend can purchase a month unlimited at 50% off... The rule was that there HAD to be two of them. "Buddy Tanning" was what it was called. As long as you BOTH purchased a package you got it 50% off. A lot of the HS students really liked this, and it brought not only one new client, but two... & Once they started tanning w/ us we worked on keeping them, and getting them into different beds @ full cost.

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