4Rkids

I have been hearing more about that concept DWhite. I am actually planning on putting that mode of operation into place, Jan. 1st.

TanningEmporium

When we hand the clients or to be, we open the flyer and explain each package, and necess.. items..ie..tanning lotion, goggles and other skin care items needed for tanning indoors.

hockey92

We hand them a flyer, that is located on our counter and go over the entire flyer with them and explain the different packages available. Our sales/specials are in a frame on our counter when we run them

ramcat

Dwhite was correct. Keep it simple. If you confuse the customer with too much data, they'll leave. The simpler the better. You can always get them to upgrade with a "special offer" just taylored for them.

tuscanysun

I agree about cutting down your packages. Sometimes it's just to much to absorb. When I first opened I was the same way, something for everyone. One person would want to tan for one week only, then another one would want to tan for two weeks only and so on. Now I have edited my sheet and cut out a lot of the blah blah! Bottom line for me for new season...EFT in place with two different types of pricing. If they don't want to get on EFT then they can get month unlimited or visits and pay full price with no perks. Then I will have Walk In prices. I think this will keep it simple enough to explain.

_________________
Tuscany Sun.


[ This Message was edited by: tuscanysun on 2004-12-06 23:32 ]

tuscanysun

Quote:
On 2004-12-06 23:27:00, tuscanysun wrote:
I agree about cutting down your packages. Sometimes it's just to much to absorb. When I first opened I was the same way, something for everyone. One person would want to tan for one week only, then another one would want to tan for two weeks only and so on. Now I have edited my sheet and cut out a lot of the blah blah! Bottom line for me for new season...EFT in place with two different types of pricing. If they don't want to get on EFT then they can get month unlimited or visits and pay full price with no perks. Then I will have Walk In prices. I think this will keep it simple enough to explain.


opps!! Meant to edit[ This Message was edited by: tuscanysun on 2004-12-06 23:31 ]

Neon Beach

Variety is the spice of life. Simply having packages of 5, 10, 15 and 20, is bland and boring and is likely what the comp has. Spice it up with combos. Beds and Stand-ups for example. Beds, stand-up and leg tanner combos. Packages that include a certain level lotion. Student packages, seniors packages (ramcat), travel packages, beginner packages, family paks. I have them all.

"You can get it in any colour you want, as long as it's black"

Boring.

mollina

we give them a tour tell them about each bed and the monthly/single session price
for that bed
doesn't matter how busy we give a tour lets them feel warm, cared for, friendship, etc all the things that encourage them to pull out that checkbook for me
it's personalized most people don't know how to act to get all that attention
plus it's easier to sell the "price shoppers" because in all their bargain searching we are the only salon that has actually let them see a bed before they
sign up even though we are more pricey than others in our area
once they take a tour they are normally sold...the time is a small price to pay for their business no matter how much we grow this is something that i refuse to change give em a tour tell ask them first if they are interested in monthly, minutes etc. then give em the price for each bed in that area bring them back up front and answer any further questions there

hockey92

Neon..... I have 4 ZX30's no facials, one solaris 442 15 min bed 3 facials, and one starpower 52 4 F 12 min bed.... Do you have any combo ideas for me? Could use the help

sunsally

Do a "mini-sampler" -- 3 visits on your 30's, 2 on your 42, 1 on your 52. Can package it at the same price they would pay to buy those at your discounted pricing - e.g. take the price/tan at 5-10 visits on the 30's, multiply by 6 (getting 6 tans total) and add in the upgrade prices (two upgrades to the 42, 1 to the 52). Let's say it comes out to about $25. But pitch it as a VALUE of what it would be to do all of those as single visits!! (let's say $60). That can be your "mini-sampler", or "base builder". Gets them in all your equipment right from the start - every new customer should be sold that one.

Then, maybe a mega-sampler or "turbo tanner". Same concept, only bigger and more of your bigger beds. 5 on the 30, 3 on the 42 and 2 on the 52. Or the "mega mania" with 3 and 3 on your 42 and 52 beds only - skip the starter bed.

These are great GIFT ideas ('tis the season!) as well as ways to "sample" your equipment. Put together packages and pricepoints that make sense - e.g. $25, $40-50, $50-75 and advertise them (in the salon and outside). Can do the same at Valentine's day (call it the Tanning Teaser, Sweetheart Sampler, Luxury Lover Deluxe), Sweetest Day, for Birthdays, etc

Keep in mind -- you MAKE money when you get them on your upgrade beds!!! It only costs fractions of a penny more to run them (electricity, lamps). So make the pricing attractive to get them on those beds - once they see the improved results, they'll want to continue to use them!