20 Rules of Effective Copywriting - Page 3

LeadStampede.com · 12-18-2004, 02:54 PM

Can you post or send a sample of your copywriting?

Thanks.

_________________
http://www.LeadStampede.com
http://www.Tanning-Advisor.com[ This Message was edited by: LeadStampede.com on 2004-12-18 14:54 ]

gripmarketing · 12-18-2004, 03:27 PM

You just read some! Our ad copywriting is copyrighted and that makes posting some here a tad difficult.

West Side Tanner · 08-29-2005, 09:36 AM

What ever happened to Gary?

gripmarketing · 08-29-2005, 04:34 PM

Hi! I'm here. How about another rule of copywriting?

21. Start off with a strong lead.
Experienced direct-mail marketers know that the average reader scans a letter for just five seconds before deciding whether to read it or throw it away. So if your opening doesn't hook the reader within five seconds, you've lost him. It pays to put your strongest sales argument right up front. Don't "warm up" with chitchat or secondary sales arguments. Don't hold back the most important point for the "big finish." If you do, most readers will never get to it.

West Side Tanner · 08-29-2005, 05:17 PM

Thanks! Nice to have you back.

gripmarketing · 08-30-2005, 10:42 AM

Thanks, it's nice to be back. How was Europe? It's like another country

Sunnysaint · 09-15-2005, 08:01 AM

Thanks for the info.

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12-18-2004, 02:54 PM	#21 (permalink)
LeadStampede.com Join Date: Feb 17 2004 Posts: 14 Rep Power: 0	Can you post or send a sample of your copywriting? Thanks. _________________ http://www.LeadStampede.com http://www.Tanning-Advisor.com[ This Message was edited by: LeadStampede.com on 2004-12-18 14:54 ]

12-18-2004, 03:27 PM	#22 (permalink)
gripmarketing Join Date: May 25 2002 Posts: 1,257 Rep Power: 7	You just read some! Our ad copywriting is copyrighted and that makes posting some here a tad difficult.

08-29-2005, 09:36 AM	#23 (permalink)
West Side Tanner Join Date: Dec 27 2003 Location: Florida Posts: 2,548 Rep Power: 5	What ever happened to Gary?

08-29-2005, 04:34 PM	#24 (permalink)
gripmarketing Join Date: May 25 2002 Posts: 1,257 Rep Power: 7	Hi! I'm here. How about another rule of copywriting? 21. Start off with a strong lead. Experienced direct-mail marketers know that the average reader scans a letter for just five seconds before deciding whether to read it or throw it away. So if your opening doesn't hook the reader within five seconds, you've lost him. It pays to put your strongest sales argument right up front. Don't "warm up" with chitchat or secondary sales arguments. Don't hold back the most important point for the "big finish." If you do, most readers will never get to it.

08-29-2005, 05:17 PM	#25 (permalink)
West Side Tanner Join Date: Dec 27 2003 Location: Florida Posts: 2,548 Rep Power: 5	Thanks! Nice to have you back.

08-30-2005, 10:42 AM	#26 (permalink)
gripmarketing Join Date: May 25 2002 Posts: 1,257 Rep Power: 7	Thanks, it's nice to be back. How was Europe? It's like another country

09-15-2005, 08:01 AM	#27 (permalink)
Sunnysaint Join Date: Aug 22 2005 Posts: 17 Rep Power: 0	Thanks for the info.

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