Any ideas?

aymi · 09-07-2004, 11:09 AM

I recently bought a salon and on either side of me are franchises. Another issue is that some other owner within 10 miles suddenly closed her doors one weekend and went on the lam. So customers I think are a little gun shy about tanning with independent owners in this area. Any ideas I could use to boost potential customer confidence in me versus a franchise?

Thanks

Aymi

sizzlestan · 09-07-2004, 11:34 AM

Just curious to see why you would buy a salon with 2 salon on either side of you. Seems like a tall tree to climb.

aymi · 09-07-2004, 11:37 AM

Either side of me meaning within 5 miles- the closest salons to me. One is brand new this year.

jo · 09-07-2004, 12:49 PM

Offer smaller packages or no commitment unlimited where they don't have to offer up too much to get in. I know this means you aren't locking them in but you have to earn their confidence. I had a bunch of people come to my salon when another shut down and they were very gun-shy - this worked for them and me. For the unlimited I offered one month for $51.95 which could be renewed indefinitely for $28.95 while current.

Extreme John · 09-08-2004, 09:36 PM

Jo has the right call here, and I really like the less expensive renewel idea, it gives you a month to prove you've got skills than after that if you have taken care of them in the very best way possible, there is no reason to go anywhere else.

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09-07-2004, 11:09 AM	#1 (permalink)
aymi Join Date: Aug 8 2004 Posts: 387 Rep Power: 5	I recently bought a salon and on either side of me are franchises. Another issue is that some other owner within 10 miles suddenly closed her doors one weekend and went on the lam. So customers I think are a little gun shy about tanning with independent owners in this area. Any ideas I could use to boost potential customer confidence in me versus a franchise? Thanks Aymi

09-07-2004, 11:34 AM	#2 (permalink)
sizzlestan Join Date: Jul 25 2004 Posts: 740 Rep Power: 5	Just curious to see why you would buy a salon with 2 salon on either side of you. Seems like a tall tree to climb.

09-07-2004, 11:37 AM	#3 (permalink)
aymi Join Date: Aug 8 2004 Posts: 387 Rep Power: 5	Either side of me meaning within 5 miles- the closest salons to me. One is brand new this year.

09-07-2004, 12:49 PM	#4 (permalink)
jo Join Date: Jan 8 2004 Posts: 242 Rep Power: 5	Offer smaller packages or no commitment unlimited where they don't have to offer up too much to get in. I know this means you aren't locking them in but you have to earn their confidence. I had a bunch of people come to my salon when another shut down and they were very gun-shy - this worked for them and me. For the unlimited I offered one month for $51.95 which could be renewed indefinitely for $28.95 while current.

09-08-2004, 09:36 PM	#5 (permalink)
Extreme John Join Date: Aug 26 2004 Location: Florida Age: 37 Posts: 449 Rep Power: 5	Jo has the right call here, and I really like the less expensive renewel idea, it gives you a month to prove you've got skills than after that if you have taken care of them in the very best way possible, there is no reason to go anywhere else.

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