VAtanner

I've been working as the manager of a local salon for almost 1 yr. My big problem is making sure all employees have a good knowledge of the products we sale. Any ideas on how to make sure they are stong in that part of their job?

engfant

MAKE them use it all. You can't sell what you don't know.

Girl7

Exactly, if you don't have it pulled as an employee lotion, make them buy a sample. You can sell what you like, it's obvious what tanners like which lotion when they are trying to sell it. Hold a meeting about lotion, tell them about them from your point of view. Explain the differences, as well as why there are different steps and the importance of moisturizer. Set a goal for them to sell....if they don't sell then don't want the job. Lotions is where you make your money back....make them see you are serious about their sells. Dock their hours if they are warned more then a few times, show them you aren't kidding.

top250tansyou

I dont make the employees know about all of the lotions. I do make make them know at least 2 in each price range. I have some lotions I carry because I have just a few customers who like it. I dont know all the lotions. If you like a tingle suggest a tingle tell them why you like. You like what you like sell that. You only have to know enough to read the label to find out about the lotion. I dont know who you people get lotion from from I get sent enough free samples for everyone. Employees buying lotion? Let them use lotion for free. It doesnt cost that much. Plus you sell what you like better. I recently started to carry 4 hair care products (take that sally). The girls who work for me are friends with guy who owns the hair care company. The girls like the stuff and they sell it.

iliotherapeftria

I believe employees have to have very good knowledge of ALL products offered. It's their job. And as a manager, you would have to the be the source of knowledge for them. It's not hard to learn about the products. Knowing each product well will give you selling power. Plus, it is imperative that you know more than your customers. That is also your job, your customers expect that from you. Try going into a hair salon and the hair stylist doesn't know what shampoo X is it good for. "Oh, it's a... shampoo for dry hair... uhm... not a bad product...". Or imagine a personal trainer at a gym not knowing how to use the equipment in the gym. Same thing with us. Know your equipment and your lotions. Next thing: Test your employees. Assessing their knowledge will show you where they lack and you can then arrange training/meetings to increase their knowledge.

iliotherapeftria

by the way - somebody somehow changed my text (the word "power") into a link to a website. I have no idea where this came from. (?????????????????)

top250tansyou

Haow many lotions do you carry? We carry about 35. Cal-Tan and DS are our big sellers. Every thing else is just for customers who already know what they want. Its just my opion that you dont need to know about every lotion. We have 5 different tanning units - it takes long enough to get them to understand that. I have a girl that has been with me for 5 years and she is just now understanding the difference between UVA and UVB. Also have you seen how many products are in a hair salon. Does your stylist really know about all of them. Or does she just push the ones she likes that have the best commission?

Soakinuptherays

We offer a free employee lotion training manual called Lotion University (TM) 101. We would be happy to send that to any salon owner.

iliotherapeftria

Quote:We have 5 different tanning units - it takes long enough to get them to understand that. I have a girl that has been with me for 5 years and she is just now understanding the difference between UVA and UVB

It took me a weekend to learn the difference between UVA and UVB and I'm no wiz. It's because the information is simple and straightforward. Go into NTTI's or SMART TAN's websites and you can find all of their certification training manuals online. The material can be read and understood in no time.

A little effort in learning these details will make such a HUGE difference in a salon's sales and long term success. Plus the employee's confidence when selling products or explaining equipment will increase.

As for the hairstylist comment, would you be impressed if they only knew about 1/3 of the products? perhaps you expect that from a hair salon, so the hair salon attentants would simply be MEETING your expectations, right? HUGE sales come when you manage to EXCEED the customers' expections. See what I'm trying to say?

We carry over 45 different lotions and I'm constantly bringing in new things for customers to try. They love seeing something new, and this is how we can upsell many to higher priced lotions. My preferred and most successful line of products is Designer Skin and Supre.

Tan2990

Soakinuptherays how can you send that to me. I am interested

Too Sunz Tanning Paradise