steveb

One of the reasons salons are slow in Sept. to Nov. is their not targeting the right people.High school students are tanning in bigger and bigger numbers. Tanning is the new cool thing to do now with boys and girls. They all want the Britney Spears look. Have specials for students only, they must show school I.D. A good way to promote this is to but an ad in the local school newspapers. Once you get the students in you have them in your data base and direct mail them before Homecomings, Turn-a- Round dances. And the big one Prom. If you do the Back to school specials you'll be ahead of your competition for the rest of the year.

njchica

or maybe appeal to their vanity.... "Keep that tan that you worked so hard for this summer."

I work with middle and high school level students. They *love* my tan, especially during the winter, and all ask where I go, what lotions I use, etc. They see their 25 year old teacher with a gorgeous dark tan and wearing some of the same trendy clothes that they wear... and the next thing I know, I'm running into them at the salon or the parking lot.

I have to admit I cringe when I hear "Hey Ms. Njchica!!!!" coming from across the parking lot while I'm wearing nasty sweatpants and a t-shirt.
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"It isn't getting what you want, it's wanting what you've got." ~~Sheryl Crow[ This Message was edited by: njchica on 2002-08-16 15:46 ]

BooBop

Yes, I have lots of highschoolers here. I do run an ad in their paper every year. And I don't even discount them. They get the same deal everyone gets.

BEACH_BUM

I just had High school paper rep drop by and the ad prices are very affordable. Does anybody have any other deals/promos/specials that they offer for back to school or homecoming?