Don Smith

FYI:

In an earlier post I said that I would discuss: "some information regarding how to sell both "lotion" and "upgrades" scientifically" and here it is.

First of all, STOP thinking about what YOU want and think about what the client wants!

Understandably, YOU want to make more money (and increase your profitability) by selling more tanning lotions and upgrades.

Your client wants to get a deep, dark and long lasting tan and she/he could "care less" about what you want!

So, here's how you can easily "explain" why using a tanning lotion before tanning and "upgrading" to a high intensity or high pressure sunbed will help them attain their objective of getting a deeper, darker and longer lasting tan.

1. How Do We Tan? Tanning is the "contravolitional" (an "automatic" process that occurs without conscious thought and/or control) response of the skin to UVR. What happens is that a "photon" of light (packets of energy) "strikes" a melanin granule (called a "melanosome") which "oxidizes" it and turns it into the "tan" color we want. There is an "infinite" number of melanosomes (called "melanin dust" by an eary researcher!) present in the skin and so the "trick" is to have more UVR photons available to "oxidize" the melanasome.

There are two things that you, the client, can do to improve your "odds" of a photon striking a melanosome.

A. It pays to use a tanning lotion before you tan. Among other things, a tanning lotion causes the stratum corneum (the "dead cell" layer of the skin) to "rehydrate" (swell up) and "rehydrated" skin allows 30 - 40% more UVR to "penetrate" this layer. The more UVR photons that penetrate the stratum corneum, the more that will be available to "oxidize" the melanosomes.

B. It pays to use an upgrade sunbed. Why? Because a 160 watt high-intensity sunbed produces 2 - 3 times more "photons" than does a 100 watt (non-reflector) sunbed. And a high pressure (HP) sunbed produces 2 - 3 times more photons than does a 160 watt high-intensity sunbed (4 - 6 times more than a 100 watt (non-reflector) sunbed!

So, the "bottom line" is that if your clients (1) use a tanning lotion before they tan, and, (2) tan in an upgrade sunbed, they will SIGNIFICANTLY increase their "probability" of having a "photon" strike (and oxidize) a melanosome.

Think of it this way (and explain it this way to your clients). Which will give you the highest "probability" of hitting a "jackpot": (a) IF youu only have one quarter to put in a slot machine, or, (2) if you have 100 quarters to put into the slot machine? The more quarters you have to play, the greater is the "probability" (chance) that you have of winning.

The same thing is true with tanning. The more UVR "photons" that are available to "oxidize" the "melanosome" (melanin "dust") the greater is the "probability" of developing a deep, dark and long lasting tan. Thus, it pays to use a lotion each time you tan and it pays to upgrade frequently.

[Note: There is another "advantage" to HP taning. There are more UVA1 wavelengths produced and these "photons" penetrate the "deepest" into the skin. Since the melanosomes migrate downward and upward, tanning in a HP unit allows the client to "oxidize" some of the melanosomes "migrating" downward and since it will take "longer" for these "oxidized melanosomes" to reach the stratum corneum layer (where they will be "shed" off), the tan is, therefore, "longer lasting" than a low pressure (tube type) tan.]

Will this information help you make more money? There's only one way to find out!

Don

Don Smith

How low will he go?

Bruce, "The Wizzard of OOZE" has found a way to try and have his cake and eat it too. On the one hand, he "posted" most of what is written above (so he can try and keep his readers up-to-date with what is happening here and, on the other hand, he "ridiculed" this information (which is his modus operandi, isn't it!) by saying "You really could not make this stuff up."

[Note To The Wizzard Of OOZE: If the above information helps JUST ONE tanning salon owner sell more lotion and upgrades, it is worth the time it took to post it.]

Will the information posted above help YOU to sell more lotion and upgrades? There's only one way to find out!

Don "It Starts Here And Goes There!" Smith

PS: His response really "brings home" the difference between this website and TrashingTheImageOfTanningToday! Content here; controversy for the sake of controversy there.

solarmeter

Hmmm.. if I don't want my malanosomes to oxidize today, I can take 4 vitamin C anti-oxidant pills like when fighting off a cold, eh? Maybe if a customer says "I didn't get anything and want my money back" they took too many vitamin C's.

Don Smith

Wizzard of OOZE:

I got to thinking on my way to open a store this morning that, perhaps, I should try to "splain" tanning to you in more simple terms. After all, you were always more interested in photography than you were in science.

So, think of it this way:

These little 'thingamajigs" in light "hit"
those little "thingys" in the skin and turn your skin brown and that causes you to tan (why, admit it, you have no idea!).

So if you increase the number of "thingamajigs" of light by using a lotion or upgrading to your strong beds (especially your "Tornado" where you took out the filters all by your big boy self and became the "Manufacturer of Record"), you will have more "thingamajigs" to "hit" the "thingys".

Don't bother thanking me, Wizzard of OOZE, the pleasure was all mine.

Don "Making Science Simple For The Simple-Minded" Smith


[ This Message was edited by: Don Smith on 2002-04-23 11:08 ][ This Message was edited by: Don Smith on 2002-04-23 13:31 ]

Ginger

[quote]
On 2002-04-23 11:06, Don Smith wrote:
Wizzard of OOZE:

After all, you were always more interested in photography than you were in science.


HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA HAH

OMG....LMAO!!!

Ginger

[quote]
On 2002-04-23 11:06, Don Smith wrote:
Wizzard of OOZE:

After all, you were always more interested in photography than you were in science.


HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA HAH

OMG....LMAO!!!

fungirlz

I wanted to bring this around again because it is such a wonderful topic Don..

This is great information..

"How Do We Tan? Tanning is the "contravolitional" (an "automatic" process that occurs without conscious thought and/or control) response of the skin to UVR. What happens is that a "photon" of light (packets of energy) "strikes" a melanin granule (called a "melanosome") which "oxidizes" it and turns it into the "tan" color we want. There is an "infinite" number of melanosomes (called "melanin dust" by an eary researcher!) present in the skin and so the "trick" is to have more UVR photons available to "oxidize" the melanasome."

using this explanation while we sell lotions really helps..

C

Marty & Carol

Posted: 4/23/02 9:28a
--------------------------------------------------------------------------------

Quote:Hmmm.. if I don't want my malanosomes to oxidize today, I can take 4 vitamin C anti-oxidant pills like when fighting off a cold, eh? Maybe if a customer says "I didn't get anything and want my money back" they took too many vitamin C's.

We just started a vitamin C program. How does this affect our ability to tan?

Also....Don when you get a chance look at the reseach that Bob Barefoot has done on Calcium that we have posted on our site.

Do you "buy" the science?

http://www.tanningprofessionals.com/protalk/showthread.php?s=&threadid=1038









_________________
www.TanningProfessionals.com[ This Message was edited by: Marty & Carol on 2002-09-25 19:27 ]

Mori

Don says:

[Note: There is another "advantage" to HP taning. There are more UVA1 wavelengths produced and these "photons" penetrate the "deepest" into the skin. Since the melanosomes migrate downward and upward, tanning in a HP unit allows the client to "oxidize" some of the melanosomes "migrating" downward and since it will take "longer" for these "oxidized melanosomes" to reach the stratum corneum layer (where they will be "shed" off), the tan is, therefore, "longer lasting" than a low pressure (tube type) tan.]


Come on Don, what about the UVA1 comming out of an LP lamp !!! What about the fact that an LP lamp with some low level UVB will cause much more melanin to "flow" than the HP. What about getting the job done in 12 minutes instead of 30-40 minutes? What about the protection factor afforded by more melanin and what about the production and subsequent utilization of Vitamin D that we get ONLY from LP? HP with noticeably higher emissions of low level UVB... YES but at a great financial cost and at a greater risk to damage from burning.

There are many roads that lead to the same destination. It is up to the salon owner to choose his path. It is up to us, the distributors to educate the salon owner to make his choice "properly". [ This Message was edited by: Mori on 2002-09-26 09:16 ]

solarmeter

Mori - the UVA1 from LP tubes peaks around 350 nm and falls off toward 400 nm. But HP peaks at 365-370 nm before falling off. So even if they were identical let's say 200 watts, you would STILL get way more UVA1 photons from HP.

Now the % UVB comes in to play. Pretend the 200 watt LP had 4%, and the imaginary 200 watt HP also had 4% with similar spectral power distribution. You would then have very close erythemal output, but a much better UVA1 "tanning action spectrum" with the HP.

In reality, the HPs are 400-1000 watt, so percent B must be kept down to 0.4 (old) or ~1.8 (new) to limit the number of B photons to more like LP. Get it?