Radio Spot?

Bronze Star · 04-11-2002, 08:57 AM

Mitzi,

How did your customer appreciation day go? Did you get a lot of response from your radio advertisement? Do you feel it was worth the investment? Did you get any NEW tanners? How often and for what period of time did it play before that Friday?

tangirl · 04-11-2002, 09:41 AM

Mitzi - Please give me the scoop. I'm pricing radio ads right now and am trying to do a comparison. I know the area is completely different, but I am curious as to what times you ran the ad, how often, and turnout. Thanks.

Bronze Star · 04-13-2002, 12:43 PM

bump for Mitzi

ReneeInc · 04-15-2002, 03:27 PM

Just thought you might want to know. A lot of local radio stations will give you free advertising for product. So you may be able to give away a tanning package for 2 spots. Small stations will often work with you. I did not realize the amount of people who tune in to our local AM station to find out local news, school info. etc.

When I open I am going to give away packages for air time. I can't imagine it not working out for me.

Good luck!

BooBop · 04-15-2002, 03:35 PM

Sorry I am just now catching up on tantalk. I took a couple dayz off to re-group. hehehe

My radio spots did very well for my customer appreciation day.

They ran 4-6 times per day from Tues - Fri.
Morning and evening drive time and lunch time. I also think there were couple really late at night. I had 22 sixty seconds spots. Cost was $500. This is somthing I will do again. I really wanted to do a live remote, but that was more $$$ than I could justify shelling out. 3 hour remote with spots all week costs $1400.

Possibly in May the Motorcycle shop next door wants to do something and I am going to look at it. We can do a block party and share the expense.

Now I am going to ask my rep. about those free spots for products.. Thanks for the tip.

Malibu_Stacey · 04-21-2002, 06:56 PM

Another great idea for your radio spots is to go in and record them yourself. I do this all the time and customers love it. New clients always remark that they heard "Stacey" on the radio and they wanted to come in and see what it was all about. It's a great way to get your salon name and your name out there...invite clients in to your "home" and they will appreciate it.

Stacey

BooBop · 04-21-2002, 07:05 PM

great idea Stacey, BUT, no way would I get on the radio. I am country and really sound it on anything recorded. Man, you should hear my answering machine, NO WAY ON RADIO!!!

Tamar · 04-21-2002, 09:55 PM

I was on a radio spot many years ago (boss took me and another employee to lunch and told us what we were doing on the way to station - whooaaa). We cut up and laughed so much from nervousness, it took an hour to do a 60 second spot. Don't know if I could do it again. It was fun, though.

BooBop · 04-24-2002, 09:42 AM

OH Tamar! That was mean of your boss. Hope you had a very very expensive lunch for him to pay for! hehehe

Malibu_Stacey · 04-24-2002, 03:19 PM

Wow Tamar, that was mean of your boss not to warn you!
Mitzi, I sound "Newfie" but I don't care...you are fabulous as you are, accent or no.
Wish me luck, I am going to record tomorrow for our big anniversay sale!

Stacey

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04-11-2002, 08:57 AM	#1 (permalink)
Bronze Star Join Date: Apr 11 2001 Posts: 2,732 Rep Power: 8	Mitzi, How did your customer appreciation day go? Did you get a lot of response from your radio advertisement? Do you feel it was worth the investment? Did you get any NEW tanners? How often and for what period of time did it play before that Friday?

04-11-2002, 09:41 AM	#2 (permalink)
tangirl Join Date: Jul 6 2001 Posts: 2,184 Rep Power: 8	Mitzi - Please give me the scoop. I'm pricing radio ads right now and am trying to do a comparison. I know the area is completely different, but I am curious as to what times you ran the ad, how often, and turnout. Thanks.

04-13-2002, 12:43 PM	#3 (permalink)
Bronze Star Join Date: Apr 11 2001 Posts: 2,732 Rep Power: 8	bump for Mitzi

04-15-2002, 03:27 PM	#4 (permalink)
ReneeInc Join Date: Sep 25 2001 Posts: 6 Rep Power: 0	Just thought you might want to know. A lot of local radio stations will give you free advertising for product. So you may be able to give away a tanning package for 2 spots. Small stations will often work with you. I did not realize the amount of people who tune in to our local AM station to find out local news, school info. etc. When I open I am going to give away packages for air time. I can't imagine it not working out for me. Good luck!

04-15-2002, 03:35 PM	#5 (permalink)
BooBop I love Derf!! Join Date: Apr 5 2001 Posts: 9,496 Rep Power: 13	Sorry I am just now catching up on tantalk. I took a couple dayz off to re-group. hehehe My radio spots did very well for my customer appreciation day. They ran 4-6 times per day from Tues - Fri. Morning and evening drive time and lunch time. I also think there were couple really late at night. I had 22 sixty seconds spots. Cost was $500. This is somthing I will do again. I really wanted to do a live remote, but that was more $$$ than I could justify shelling out. 3 hour remote with spots all week costs $1400. Possibly in May the Motorcycle shop next door wants to do something and I am going to look at it. We can do a block party and share the expense. Now I am going to ask my rep. about those free spots for products.. Thanks for the tip.

04-21-2002, 06:56 PM	#6 (permalink)
Malibu_Stacey Join Date: Jun 18 2001 Posts: 832 Rep Power: 8	Another great idea for your radio spots is to go in and record them yourself. I do this all the time and customers love it. New clients always remark that they heard "Stacey" on the radio and they wanted to come in and see what it was all about. It's a great way to get your salon name and your name out there...invite clients in to your "home" and they will appreciate it. Stacey

04-21-2002, 07:05 PM	#7 (permalink)
BooBop I love Derf!! Join Date: Apr 5 2001 Posts: 9,496 Rep Power: 13	great idea Stacey, BUT, no way would I get on the radio. I am country and really sound it on anything recorded. Man, you should hear my answering machine, NO WAY ON RADIO!!!

04-21-2002, 09:55 PM	#8 (permalink)
Tamar Join Date: Aug 15 2001 Posts: 2,240 Rep Power: 8	I was on a radio spot many years ago (boss took me and another employee to lunch and told us what we were doing on the way to station - whooaaa). We cut up and laughed so much from nervousness, it took an hour to do a 60 second spot. Don't know if I could do it again. It was fun, though.

04-24-2002, 09:42 AM	#9 (permalink)
BooBop I love Derf!! Join Date: Apr 5 2001 Posts: 9,496 Rep Power: 13	OH Tamar! That was mean of your boss. Hope you had a very very expensive lunch for him to pay for! hehehe

04-24-2002, 03:19 PM	#10 (permalink)
Malibu_Stacey Join Date: Jun 18 2001 Posts: 832 Rep Power: 8	Wow Tamar, that was mean of your boss not to warn you! Mitzi, I sound "Newfie" but I don't care...you are fabulous as you are, accent or no. Wish me luck, I am going to record tomorrow for our big anniversay sale! Stacey

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