Best way to sell lotions

[Soakinuptherays]

The key to selling more tanning products is training!

Train your staff to understand:

* Why tanners need to use tanning products
* Why tanners need to use between 1/2 to 3/4 an ounce of their tanning product for complete moisturization, magnification and skin conditioning effectiveness.
* What indoor tanning product that tanner should use for their best results.
* Why tanners need to use a pro-tanning moisturizer between tanning sessions.

Call for our Lotion University Training booklets @ 800-654-1209, PM me or go to GSKResources.com

[tandiva2]

I would also recommend looking at Smart Tan News Volume 6, Number 11 as a possible hand-out. It is titled "Indoor Lotions Work Wonders" and is simple and to the point for clients.

[A Salon Near You]

-Another great way to sell lotion is to ask questions. I know you guys are talking more about educating the consumer on the benefits of using lotion but I guess I could turn this a little. I believe the best way to start is to ask your customer right after they walk in the door "What kind of lotion are you using today?" It is a question that requires an answer other than "yes" or "no". It opens the lines of communication and you've started a conversation with your customer. Take it from there, make suggestions, give praise, inform the customer of upcoming or current sales on their fav. lotion, etc. If all else fails you may be able to sell a tube of lip gloss if you mention that 9 out of 10 times when someone lyes down in a tanning bed the first thing they do is lick their lips. Of course they will do so and their lips will get dry and chapped. I don't even know if people lick their lips in a tanning bed but hey, it could work!

[Lusheeta]

Sometimes I give customers samples from my own personal bottle to try to seal a sale. Works most the time.

[COCONUT]

agree!!!Lushetta!

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"Only those who will risk going too far can possibly find out how far one can go" T.S. Eliot[ This Message was edited by: COCONUT on 2005-09-11 21:08 ]

[surfcity]

Smart tan has the knoledge but makesure you no the lotions up and down and you ask they will buy

[Soakinuptherays]

I agree product knowledge is critical to be able to explain each product you stock in detail.

I think before an employee can earn sales commissions they must be able to pass a quiz on knowing every product and why tanners should use tanning products.

I think earning a sales commission is based on having the ability to help the sales proceess.

If they do not know what they are talking about how can they help the process?
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Greg Klesius
GSKresources.com
800-654-1209[ This Message was edited by: Soakinuptherays on 2005-09-19 08:34 ]

[Pallan]

You must educate your employees on the lotion and also let them use it. Every bottle of lotion that I sell I have a bottle that the employees use to tan. So every employee can give each customer who asks about the lotion their opinion. Not just saying, "I've never used that lotion before, but I heard that its good." Every year that the new lotions come out, I put a new bottle out. Now once it is gone, they have to buy it for themselves if they want to use it. I also sell my lotion to my employees for what I paid for it. Keep your employees happy and they will sell for you.

[Deputy Dan]

The darker attendants seem to have the most influence by stating what they use. I've seen attendants sell 5x as many lotions than other less tan attendants.

The other big factor seems to be enthusiasm of the attendant. Enthusiasm is contagious!

[Soakinuptherays]

I agree with Dan:

If your staff know that Lotions work and have the results to proven it on their bodies. Customers will buy more lotion.