Sunherald picks up ITA Ad Campaign

[eileen]

Indoor Tanning Association Launches Campaign Attacking Melanoma Hype

By Indoor Tanning Association

WASHINGTON, March 26 --

Today, the Indoor Tanning Association (ITA) launched an aggressive nationwide campaign encouraging the public to rethink sun-tanning and criticizing dermatologists and the sunscreen and cosmetics industries for scaring Americans out of the sun.

The advertising blitz begins with a full-page print ad in The New York Times and a television ad airing in major media markets throughout the country. The ITA has also launched two new websites, www.TrustTanning.com and www.SunlightScam.com.
The campaign highlights recent scientific evidence showing that exposure to ultraviolet (UV) light, whether from the sun or a tanning bed, stimulates the natural production of vitamin D -- found to protect against heart disease and many types of cancer. Unfortunately, 60% of Americans are now vitamin D deficient, due in part to the profit-motivated fear-mongering by dermatologists and the sunscreen and cosmetic industries.
Vitamin D deficiency is particularly common in cities north of the 37th parallel, where it is impossible to get the vitamin in adequate amounts from the sun during the bleak winter months. The ITA's campaign will focus on those cities, with commercials airing in New York, Boston, Washington D.C., Chicago, San Francisco, Seattle, and Pittsburgh.
Many experts are beginning to change their opinions about sun-tanning in light of the fact that there is no compelling evidence that UV exposure causes melanoma. One prominent dermatologist, Dr. A. Bernard Ackerman -- recipient of the "Master Dermatologist Award" from the American Association of Dermatology -- has published the most comprehensive report on the issue, The Sun and the Epidemic of Melanoma: Myth on Myth!
"Both the sun and tanning beds have been unnecessarily demonized by special interests using junk science and scare tactics," says Sarah Longwell, spokeswoman for the ITA. "While our campaign will be controversial, its time people learned the truth about sun exposure. Not only is moderate tanning completely safe, more and more it's becoming just what the doctor ordered."
To schedule an interview, contact Sarah Longwell at 202.420.7865.
The Indoor Tanning Association represents thousands of indoor tanning manufacturers, distributors, facility owners and members from other support industries. The ITA promotes a responsible message about moderate tanning and sunburn prevention.


SOURCE Indoor Tanning Association



Sarah Longwell, +1-202-420-7865, for the Indoor Tanning Association

SOURCE LINK: http://www.sunherald.com/447/story/452042.html

[kdhtan]

Awesome I wish I could get this information in my area paper and television!!!!

[sunsally]

Originally Posted by kdhtan

Awesome I wish I could get this information in my area paper and television!!!!

There is no reason you can't! On another chat board I challenged posters to send an email to their local news outlets with this information. One did, and within an hour she had a reply from the Detroit Free Press and they want to do a story on her!

Send me a PM or email (anoe@highlinecapital.com) and I'll send you the link of articles and her letter so you can copy/adapt!

[eileen]

Originally Posted by kdhtan

Awesome I wish I could get this information in my area paper and television!!!!

In the ITA's release they are going to supply you with information to help you address your local media. I wouldn't jump in to quickly without being armed with some material to help you unless you have been following along with the Vitamin D and understand it enough to be interviewed on any type of media about it. :)

I'll post the paragraph again from the ITA Release. You can join if you haven't already to get their package that should help you.


ITA Release
Dear ITA Members and Supporters,
The ITA media campaign will switch into high gear tomorrow with the launch of the following important]press as well as the airing of our provocative ad spot. The websites, www.TrustTanning.com and www.SunlightScam.com, will also go live in order to accompany these ads.
Please feel free to forward the press release to your customers and contacts within the industry who might be interested.
We are also mailing you a CD-Rom this week that features a number of materials that you can use to help promote this campaign to fight back, including:
·Broadcast quality versions of the commercial that you can personalize with your own tag line and use in your specific market.
·PDF versions of two print ads, in multiple sizes, that you could place in your local market, or print out for in-store use.
·PDF versions of positive news clips of and ITA stories that you can print for customer and in-store use.
·PDF version of a vitamin D poster for in-store use.
· PDF version of a public relations communication guide.

[eileen]

of course I submitted it to the Drudgereport where it would get major international coverage! :)

let's see if they pick it up.....

[aimeekat]

GREAT idea!

[eileen]

There is a current example of someone that has worked in the salon industry for 11 years quoted in an article defending tanning in an anti-tanning report from derms today. She goes on to say how DHA is the same as in the vitamins you take. She calls it Docosahexaenoic acid (commonly known as DHA; however what is in UV spray tanning is not that type of DHA as she claims.
Dihydroxyacetone (also known as DHA) is a simple carbohydrate that is primarily used as an ingredient in sunless tanning products. It is often derived from plant sources such as sugar beets and sugar cane, by the fermentation of glycerin.

Both are called DHA but they are NOT the same. Also DHA that is still not FDA approved in a spray booth setting.