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Old 01-16-2008, 02:08 PM   #1 (permalink)
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Names of your levels???

Just a quick question....What do you call your levels on your tanning packages??? Ex...level 1,2,3 or gold, silver, bronz or gems or what??? I am asking because a local salon changed his levels names to match ours but call his level 1 bed a level 3 and goes up from there. So some of our customers go there because of his ads slamming us about why go there and use a level 1 or 2 when for the same price you can have a level 3!!! most come back and say its the same bed you have here but can i use his coupon and go in you level 3??? So starting to think of changing my level names but not to fool the customers just to have something different that some other salon dosent have in the area.... Thanks for any suggestions...
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Old 01-16-2008, 03:04 PM   #2 (permalink)
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Re: Names of your levels???

Level 1: the Wave; 20 min with 3 400 high pressure facials
Level 2: Surf's Up!; 10 min standup
Level 3: Tsunami; 15 min bed
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Old 01-16-2008, 03:20 PM   #3 (permalink)
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Re: Names of your levels???

Big, bigger , too big and, "OMG, I can't believe it's so big! Freak!"
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Old 01-16-2008, 03:29 PM   #4 (permalink)
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Re: Names of your levels???

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Big, bigger , too big and, "OMG, I can't believe it's so big! Freak!"
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Old 01-16-2008, 03:37 PM   #5 (permalink)
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Re: Names of your levels???

Rare, medium, well done, and burnt to a crisp.
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Old 01-16-2008, 03:38 PM   #6 (permalink)
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Re: Names of your levels???

1. Get used to being white
2. Butt Sweat Bonanza!
3. Holy Crap Sambo!
4. Don't worry, it washes off!
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Old 01-16-2008, 03:39 PM   #7 (permalink)
 
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Re: Names of your levels???

We have seen many different variations of name's of levels.

One of the ones that have stuck out in my head was a tanning salon that had a theme of baseball so there level 1 bed's were something like "The Dodger" & Level 2 was "The Met's Bed".

Interesting marketing idea but it's the one that stuck in our mind here.
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Old 01-16-2008, 03:52 PM   #8 (permalink)
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Re: Names of your levels???

And for people, like me, who dont care about baseball? Or for that matter, the vast majority of my client base that is female? A baseball one would be odd here!

If you want the earth material theme:

L1: Gold Line
L2: Platinum
L3: White Star
etc....

Or you could do what we did. Out level 2 are where we start, since they have face tanners. Most salons dont have face tanners (high pressure ones) til you get to a level 2 or 3. SO by default we push the idea that our basic bed is a level 2.
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Old 01-16-2008, 04:49 PM   #9 (permalink)
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Re: Names of your levels???

Well then do 1st base - home run then you can say it's some sex thing if they don't get the baseball reference.
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Old 01-16-2008, 04:55 PM   #10 (permalink)
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Re: Names of your levels???

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Well then do 1st base - home run then you can say it's some sex thing if they don't get the baseball reference.
Owwwwww Thats good :)
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