I wish I had Hollywood Tans Money! - Page 2

excusemesir · 12-21-2007, 09:46 AM

FYI...I work in radio advertising in addition to being a salon owner. The HT ads you're hearing right now are what we call "network" spots. They aren't buying individual stations, they're buying from a single source that has numerous stations they do business with. We don't have a HT within 125 miles of us (as far as I know) and they're running on about 10 stations in my market. Upside to network buys is you get them a lot cheaper than buying the stations individually. Downside is the fact that there's a lot of waste unless you're a McDonalds, Coke, GM, or someone like that. I'm happy to hear them as it increases awareness for indoor tanning, and I don't have to compete with them:lol:.

engfant · 12-21-2007, 12:49 PM

FYI #2

ANYONE can have Hollywood Tans money. Just keep spending like you are fighting a holy war and then file Chapter 11 when it doesn't work and walk away.

You think they really care? Their PERSONAL monies are already tucked away and it's just another business to buy and sell out of existence.

unity · 12-21-2007, 01:35 PM

Hmmm, we are doing a $20 certificate with purchase of a $50.

Radio does not work for all. The demographics of my salon is 16 to 27. We spike again at 38 to 50 with the female clients.

But there are VERY FEW clients that listen to radio in out target demographics. We tried radio, never recovered the cost. We often ask clients if they listen to radio, TV, etc. Most have iPods and car CD players (or cars with iPod kits). I cant even remember the last time I listened to radio.

We find that TV has a STRONG return, at worst we break even. Not to mention TV time is A LOT cheaper here. We get prime spots on shows like Beauty and the Geek, Top Model, Gossip Girl, etc....

What it comes down to though is not so much the method, but the repetitiveness of your name. Get it out there as often as you can. This thread is a FINE example of that. HT, for all we know, could be hurting for cash big time. But since we see/hear ads we assume success. Clients then get curious and want to check it out. "They must be doing well, they are always advertising".

sierra · 12-28-2007, 08:50 AM

Advertising sux! You rarely get back what you put into it...

tropicaltan07 · 12-30-2007, 10:42 PM

This tread reminded me that i have heard their commercial on the radio a few times in last few weeks. I checked out the website and the closest location to me is, are you ready!!! 678 miles away!!

JIMJEN · 12-31-2007, 01:38 AM

you're in TX - depending on location and the strength of the camel - it might be days before civilization is reached.

sbt501 · 12-31-2007, 04:03 PM

Yeah they were playing the **** out of their gift card sale for christmas. The funny thing is they don't have salons in our whole state. I do agree it may get people thinking about tanning.

BigTans · 01-01-2008, 12:23 PM

which state?

Ezliving_Jim · 01-01-2008, 03:09 PM

If one's tanning clientele lives within a 3-4 mile radius of your location, how does radio advertising do much more than stroke your ego?

12-21-2007, 09:46 AM	#11 (permalink)
excusemesir Join Date: Sep 3 2006 Location: Tennessee Posts: 158 Rep Power: 2	Re: I wish I had Hollywood Tans Money! FYI...I work in radio advertising in addition to being a salon owner. The HT ads you're hearing right now are what we call "network" spots. They aren't buying individual stations, they're buying from a single source that has numerous stations they do business with. We don't have a HT within 125 miles of us (as far as I know) and they're running on about 10 stations in my market. Upside to network buys is you get them a lot cheaper than buying the stations individually. Downside is the fact that there's a lot of waste unless you're a McDonalds, Coke, GM, or someone like that. I'm happy to hear them as it increases awareness for indoor tanning, and I don't have to compete with them:lol:.

12-21-2007, 12:49 PM	#12 (permalink)
engfant FREE ENGFANTUCATION Join Date: May 20 2003 Posts: 8,701 Rep Power: 12	Re: I wish I had Hollywood Tans Money! FYI #2 ANYONE can have Hollywood Tans money. Just keep spending like you are fighting a holy war and then file Chapter 11 when it doesn't work and walk away. You think they really care? Their PERSONAL monies are already tucked away and it's just another business to buy and sell out of existence. __________________ "And shut your mouth pussycat e fammi un macchiato, pronto!" http://www.youtube.com/watch?v=UhHhXukovMU

12-21-2007, 01:35 PM	#13 (permalink)
unity I vote for DERF! Join Date: Jan 6 2004 Location: Midwest-ish Posts: 2,288 Rep Power: 5	Re: I wish I had Hollywood Tans Money! Hmmm, we are doing a $20 certificate with purchase of a $50. Radio does not work for all. The demographics of my salon is 16 to 27. We spike again at 38 to 50 with the female clients. But there are VERY FEW clients that listen to radio in out target demographics. We tried radio, never recovered the cost. We often ask clients if they listen to radio, TV, etc. Most have iPods and car CD players (or cars with iPod kits). I cant even remember the last time I listened to radio. We find that TV has a STRONG return, at worst we break even. Not to mention TV time is A LOT cheaper here. We get prime spots on shows like Beauty and the Geek, Top Model, Gossip Girl, etc.... What it comes down to though is not so much the method, but the repetitiveness of your name. Get it out there as often as you can. This thread is a FINE example of that. HT, for all we know, could be hurting for cash big time. But since we see/hear ads we assume success. Clients then get curious and want to check it out. "They must be doing well, they are always advertising".

12-28-2007, 08:50 AM	#14 (permalink)
sierra I love Derf!! Join Date: Jan 8 2007 Location: North Eastern US Posts: 142 Rep Power: 2	Re: I wish I had Hollywood Tans Money! Advertising sux! You rarely get back what you put into it...

12-30-2007, 10:42 PM	#15 (permalink)
tropicaltan07 Join Date: Mar 6 2007 Location: Portland, TX Posts: 19 Rep Power: 0	Re: I wish I had Hollywood Tans Money! This tread reminded me that i have heard their commercial on the radio a few times in last few weeks. I checked out the website and the closest location to me is, are you ready!!! 678 miles away!!

12-31-2007, 01:38 AM	#16 (permalink)
JIMJEN I love Derf!! Join Date: Dec 6 2003 Posts: 852 Rep Power: 5	Re: I wish I had Hollywood Tans Money! you're in TX - depending on location and the strength of the camel - it might be days before civilization is reached. __________________ Wanna change my pad?

12-31-2007, 04:03 PM	#17 (permalink)
sbt501 Join Date: Jan 15 2005 Posts: 40 Rep Power: 0	Re: I wish I had Hollywood Tans Money! Yeah they were playing the **** out of their gift card sale for christmas. The funny thing is they don't have salons in our whole state. I do agree it may get people thinking about tanning.

01-01-2008, 12:23 PM	#18 (permalink)
BigTans Join Date: Mar 13 2007 Location: North Carolina Posts: 10 Rep Power: 0	Re: I wish I had Hollywood Tans Money! which state?

01-01-2008, 03:09 PM	#19 (permalink)
Ezliving_Jim I love Derf!! Join Date: Mar 12 2002 Location: Virtual Reality Posts: 2,136 Rep Power: 10	Re: I wish I had Hollywood Tans Money! If one's tanning clientele lives within a 3-4 mile radius of your location, how does radio advertising do much more than stroke your ego? __________________ *sui generis.* *si vis pacem, para bellum* "Even if we win, we will have just eked out a victory, and we can't govern." - Barack Obama. "In my view, there simply is no untouchable constitutional right guaranteed by the Second Amendment to keep loaded handguns in the house in crime-ridden urban areas." - Supreme Court Justice Stephen Breyer.

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Hollywood Tans Slashes prices.....	Mr Derf	Open Forum	19	09-10-2006 09:16 PM
Hollywood tans $20 unlimited pkgs.:(	Louis13	Open Forum	15	09-06-2006 06:00 AM
Planet Beach or Hollywood Tans?	Vernon..SC	Tanning Biz Newbies	59	10-06-2005 08:31 AM
Hollywood Tans : NJ Based Solar-tailer : Opinions?	ussolar2002	Open Forum	2	09-05-2001 10:37 AM