Slow December

DaveA · 12-09-2007, 08:45 PM

Last month, November, was great, way ahead of 2006. Then December comes along and the bottom has fallen out. Worst ever.

Is anyone else experiencing the same?

Dave

caribbeansun01 · 12-09-2007, 09:36 PM

we have the same situation here in NY!!! thank god we aren't alone!

PatParadise · 12-09-2007, 11:15 PM

Our December sales are the same as last year. Our new customers have been down this year but sales are ahead by 7%, PatParadise, (IMWW)

tanstar · 12-10-2007, 09:49 AM

We were not open at this time last year, but sales are up 21% thru 9 day's of this month compared to last month. Lotion sales are 22% of sales and we have been running 28 to 30%.

capetan · 12-10-2007, 10:06 AM

Our December has fallen down over LY. Let's hope the remaining days before Christmas make up for some of the deficit.

2tootie2 · 12-10-2007, 11:48 AM

My Dec. has been horrible. Our weather has not been that great,but that did not stop people in the past.

jkonturas · 12-10-2007, 11:54 AM

My December SUCKS as well!! Guess Im just Glad Im not alone

WendyJo · 12-10-2007, 12:02 PM

It's gonna be about 75 degrees today, which is insane for December.... so, I'm not sure if that will inspire people to come in and tan, or keep them outside...

So far, we're up 6.07% over the first 10 days in December last year. I'm hoping it continues.

megatanman · 12-10-2007, 12:50 PM

For those of you having a slow month,how are you promoting your biz?have you spent money on advertising?how are you trying to lure people back into your salon?

We have invested a lot in advertising over the past year and it has kept traffic steady.
I don't care how big of a customer base you have or how long you've been in business,you need to let them know your still there.

unity · 12-10-2007, 01:35 PM

Opposite here. Nov was ok with the tail end picking up. Now in Dec we are ahead a decent amount. We have a $5k TV ad campaign launching in Jan - that should help a lot, if not it should pay for itself.

With all the salons closing around this area there are two things I noticed. A weakening of consumer confidence and an upsurge in new clients. They are coming in, but not buy large packages. That may make for a stronger year in the end since the per customer average will be higher - larger packages have larger per tan discounts. We are expecting a more leveled month to month versus the radical ups and downs.

But boy do I miss 2004! :(

12-09-2007, 08:45 PM	#1 (permalink)
DaveA Join Date: Aug 9 2006 Location: Washington Posts: 22 Rep Power: 0	Slow December Last month, November, was great, way ahead of 2006. Then December comes along and the bottom has fallen out. Worst ever. Is anyone else experiencing the same? Dave

12-09-2007, 09:36 PM	#2 (permalink)
caribbeansun01 I love Derf!! Join Date: Dec 2 2004 Location: Depew, NY Posts: 1,679 Rep Power: 9	Re: Slow December we have the same situation here in NY!!! thank god we aren't alone! __________________

12-09-2007, 11:15 PM	#3 (permalink)
PatParadise IMWW Join Date: Jul 14 2004 Location: 9202 Lexington Ave, Circle Pines, MN 55014 Age: 60 Posts: 314 Rep Power: 5	Re: Slow December Our December sales are the same as last year. Our new customers have been down this year but sales are ahead by 7%, PatParadise, (IMWW)

12-10-2007, 09:49 AM	#4 (permalink)
tanstar Join Date: Nov 13 2007 Location: ohio Posts: 62 Rep Power: 0	Re: Slow December We were not open at this time last year, but sales are up 21% thru 9 day's of this month compared to last month. Lotion sales are 22% of sales and we have been running 28 to 30%.

12-10-2007, 10:06 AM	#5 (permalink)
capetan I love Derf!! Join Date: Mar 26 2005 Location: Trapped Under A Eurowall! Posts: 585 Rep Power: 5	Re: Slow December Our December has fallen down over LY. Let's hope the remaining days before Christmas make up for some of the deficit.

12-10-2007, 11:48 AM	#6 (permalink)
2tootie2 Join Date: Aug 17 2007 Location: somewhere Posts: 107 Rep Power: 2	Re: Slow December My Dec. has been horrible. Our weather has not been that great,but that did not stop people in the past.

12-10-2007, 11:54 AM	#7 (permalink)
jkonturas Join Date: Aug 27 2003 Location: Rhode Island Age: 31 Posts: 974 Rep Power: 6	Re: Slow December My December SUCKS as well!! Guess Im just Glad Im not alone __________________ http://www.extremetanri.com

12-10-2007, 12:02 PM	#8 (permalink)
WendyJo I love Derf!! Join Date: May 27 2005 Location: Tennessee Age: 34 Posts: 393 Rep Power: 4	Re: Slow December It's gonna be about 75 degrees today, which is insane for December.... so, I'm not sure if that will inspire people to come in and tan, or keep them outside... So far, we're up 6.07% over the first 10 days in December last year. I'm hoping it continues. __________________ "Constantly talking isn't necessarily communicating." ~ Eternal Sunshine of the Spotless Mind

12-10-2007, 12:50 PM	#9 (permalink)
megatanman I love Derf!! Join Date: Aug 17 2007 Location: Ohio Age: 33 Posts: 531 Rep Power: 2	Re: Slow December For those of you having a slow month,how are you promoting your biz?have you spent money on advertising?how are you trying to lure people back into your salon? We have invested a lot in advertising over the past year and it has kept traffic steady. I don't care how big of a customer base you have or how long you've been in business,you need to let them know your still there.

12-10-2007, 01:35 PM	#10 (permalink)
unity I vote for DERF! Join Date: Jan 6 2004 Location: Midwest-ish Posts: 3,338 Rep Power: 6	Re: Slow December Opposite here. Nov was ok with the tail end picking up. Now in Dec we are ahead a decent amount. We have a $5k TV ad campaign launching in Jan - that should help a lot, if not it should pay for itself. With all the salons closing around this area there are two things I noticed. A weakening of consumer confidence and an upsurge in new clients. They are coming in, but not buy large packages. That may make for a stronger year in the end since the per customer average will be higher - larger packages have larger per tan discounts. We are expecting a more leveled month to month versus the radical ups and downs. But boy do I miss 2004! :(

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