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Old 03-31-2005, 09:44 AM   #11 (permalink)
 
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Thanks Gary. I can always count on you for some great ideas & advice. We tried the buy one get on free for February (sorta a Valentines theme), but we didn't do overly well with it. Actually, we did ok, but we had problems with one staff person. No matter how much we drilled it home, some how it never got applied correctly (by 1 person). We made it, two people come in, one buys and other person gets same free. We just tried unlimited HP for $130/mo in March. We'll check tomorrow to see if that broke even or made money. Quite a few people signed up, but we'll need to see how many used it more than the break even point (or less).
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Old 03-31-2005, 09:58 AM   #12 (permalink)
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With the philosophy of "Always leave 'em wanting more!" I don't offer unlimited in my best beds but try and get them to start out in my entry beds or VHR so they have something to look forward to. We usually offer upgrade specials and I ask everyone when they come in "Would you like to try an up-grade today?"
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Old 03-31-2005, 10:00 AM   #13 (permalink)
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The name of the game is to make all you can in busy season and ride out the slow months. You might generate a cash flow by giving away the store, but you are not really making any money.
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Old 03-31-2005, 10:02 AM   #14 (permalink)
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try and stay away from open ended questions...I would just rephrase it...What bed are you upgrading to today?
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Old 03-31-2005, 10:06 AM   #15 (permalink)
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Gee thanks! How many did you sell yesterday?
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Old 03-31-2005, 10:12 AM   #16 (permalink)
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our employees always do really well selling upgrades. but I like the way you asked the question, it was perfect...it created a conversation instead of yes or no!
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Old 03-31-2005, 10:14 AM   #17 (permalink)
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I have done what Ultra-violet had done and worked quite well during slow season was buy a month get a month free, I didn't set it up to be consecutive months and just had another month package in their file to use whenever, trust me I was peeed when I realized it in March when a few were redeeming their free month... Oh well lesson learned.

It will be consecutive months only!
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Old 03-31-2005, 10:40 AM   #18 (permalink)
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Quote:
On 2005-03-31 09:58:00, Sherin wrote:
With the philosophy of "Always leave 'em wanting more!" I don't offer unlimited in my best beds but try and get them to start out in my entry beds or VHR so they have something to look forward to. We usually offer upgrade specials and I ask everyone when they come in "Would you like to try an up-grade today?"


I do this as well! Gotta love the upgrades!
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Old 03-31-2005, 01:07 PM   #19 (permalink)
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On 2005-03-31 10:12:00, DWhite6872 wrote:
our employees always do really well selling upgrades. but I like the way you asked the question, it was perfect...it created a conversation instead of yes or no!

Personally, from my experience, There is a vast difference in knowing how to ask an "initiating a sale question" and just asking a "closing question". I abhor when I know someone is just trying to sell me something or assuming that I am going to buy just because they said it, so they can be selling me something so they can move on to the next victim.
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Old 03-31-2005, 01:10 PM   #20 (permalink)
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It is always a fine line I agree..we do a lot of role playing and always try to soft sell, we really just implement Customer Focus Selling...which is what you do naturally from your posts Sherin.
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