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Old 03-11-2005, 11:12 AM   #1 (permalink)
 
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Yesterday's answer:
It is an International Tan Makers lamp branded as a Wolff lamp and compatible with the Cosmolux Hi Tan.
Correct answer: Neon Beach and ramcat.
Today's question:
Is radio an effective medium for advertising tanning salons?
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Old 03-11-2005, 11:13 AM   #2 (permalink)
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I hope so, I'm paying a fortune for it!! Worked well last year.
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Old 03-11-2005, 11:19 AM   #3 (permalink)
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NO. Unless everyone in your area listens to the same station, you won't reach all age groups. You would have to advertise with every station on the dial.
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Old 03-11-2005, 11:24 AM   #4 (permalink)
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Got it covered.
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Old 03-11-2005, 11:53 AM   #5 (permalink)
 
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You have to select your station carefully. The stations with the most listeners in the demographics you want will be more expensive, but probaply worth the cost.

If you use the station to promote a sale, I don't think so.

I believe that "Word-of-mouth" is the best advertising, but because almost everybody listens to the redio while in their car, it is a viable method.
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Old 03-11-2005, 12:01 PM   #6 (permalink)
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Frequency of ads is needed, a two day blurb for a special event is useless.
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Old 03-11-2005, 12:12 PM   #7 (permalink)
 
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That is why you have no money. Too much advertising and not enough customers.
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Old 03-11-2005, 12:52 PM   #8 (permalink)
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But it worked so well last year!?! By the way:

Yesterday's answer:
It is an International Tan Makers lamp branded as a Wolff lamp and compatible with the Cosmolux Hi Tan.
Correct answer: Neon Beach (most right) and ramcat.
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Old 03-11-2005, 01:00 PM   #9 (permalink)
 
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He just put your name first because you answered first. DORK!!!!!!:D
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Old 03-11-2005, 01:07 PM   #10 (permalink)
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Dork? Dork? ............. Dork? Me thinks they removed the "warning" feature too soon.
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