Advertising on Plasma TV\'s

[sunset1234]

I just wanted to hear peoples oponion on this new advertising I am trying. I am advertising my salon on Plasma TV's that are located right at the end of the checkout lines at the supermarket located at the next town. I am paying 250.00 a month. Plese let me know what form of advertising has helped you out

[dcjjp2]

We did the same in elevators in our area office/hotels and didn't bring one client into our business...It was by far the worst form of advertising for us.

[gripmarketing]

The few salon owners who have tried them that have reported to us, have all failed. Don't waste your money on them. $250 here, $250 there, and it adds up to you could have done some real marketing with the money. You're better off to use proven tested mediums and then test offers. Test offers, not mediums - especially with a limited budget of only $250. After failing this way with many $250-$500 ad expenditures, you might become risk adverse and not want to risk promoting with PROVEN media. Be aware this could happen to you. But you got into business for yourself to take risks. And get the rewards. Remember?

Grocery stores and drug stores work on the thinnest margins and resultantly charge "slotting fees" for product placement to make a profit. This means that the mfg pays the store fees to be at eye level rather than above or below eye level (higher fees than bottom of shelf), on the end cap (even higher fees) and at the checkout line (highest fees). Think about this for a minute: if advertisers such as yourself could be effective for only $250 at the checkout counter do you think the biggest fee paying mfg's would continue to pay fees for the checkout? Of course not.

This is just another way for the grocery store to make some additional money but not produce results. Remember: eye level sells.

At the checkout line, only inexpensive, cash-and-carry items sell (impulse purchases) - you won't be able to sell something that the customer has to leave the store, go elsewhere, purchase elsewhere, and have their purchase fulfilled elsewhere. Of course, the grocery stores know this.