What makes tanning products sell?

Soakinuptherays · 08-03-2002, 09:13 AM

What makes tanning products sell?

National name reconition by tanners?

Or can anything sell with the right combination of Packaging, Fragrance and Belief?

Among indoor tanning products what makes a product line a national brand?

None of the do much if any in the way of direct advertising to tanners, so how would a non-tanner know they exist before visiting a tanning salon?

* Normally a brand name means consumers know about the product before they walk into your store.

Some National brands have said they are a major name brand becuase they are stocked in so many locations that "their market presence" builds their brand name?

* If so then are EuroTan and Bannana Boat Indoor among the biggest brands in the industry because they are sold in more so many retail locations, How amny Walmarts, grocery stores, speciality shop stock those "brands"?

When an established indoor tanning product manufacturer with other successful "national brands" like Supre spins off a new line like Smoke last year. Is Smoke instantly a national brand?

* Just becuase a "major national manufacturer" creates a new line do tanners know anything about it? Is it widely distributed enough to be a "name brand".

I think salon owners in their own minds create "national name brands" not manufacturers. I just finished rereading:

BRAND WARFARE:
10 rules for building the killer brand
written by David F. D'Alessandro, the CEO of John Hancock.

A great read with lots of good information about building and protecting your "brand".

The funny thing is my conclusion is that the major lines of indoor tanning products do not past the basic tests of what makes a brand.

National name brands in our industry are an illusion. I have come to the understanding that:

What sells tanning products in order of importance is:

* Packaging
* Fragrance
* A salon owner and employees belief in that product.
* Formulizations that work
* Marketing material hyping the product displayed in the salon.

What do you think?

That is why sampling is so important to review any indoor product no matter what the brand before you stock them to ensure that the products you are going to buy meet these test for sales results for your salon and your staff.

Golden Key · 08-03-2002, 09:45 AM

I have to say greg as long as the product is of good quality and works very well, and most important of all the salon has to belive in the product, then it will sell.

Of course packaging is very important, eye appeal always help, fragrance, etc.

Name recognition plays a very important factor though, some clients are loyal to a certain brand and there is no changing their minds..
I do have to say John Abate has the highest quality lotion out on the market and that appeals to a large number of my clients.

fungirlz · 08-04-2002, 08:01 AM

Performance...... Getting the Best Tan in the shortest period of time..and be good for the skin in the long run...
packaging is important.. and to know the company stands behind their product..
C

pam · 07-16-2005, 09:31 AM

What makes tanning products sell is us! My clients ask what my favorite lotion is. After I tell them what it is and why it is my current favorite, they will buy it because:
#1.I explain the benefits and why I like that particular product
2.They admire my tan
3.They trust me

capetan · 07-16-2005, 09:49 AM

Pam
# 3 is the most important of all!

DWhite6872 · 07-16-2005, 09:51 AM

Whatever we tell them...providing you have their trust.

Tommy · 07-17-2005, 12:21 PM

Performance/Price. If your customers don't get results or if they feel ripped off, you won't have their trust for long. I've never thought packaging was too important, when giving the choice of a factory packaged single (at a higher price) or a sample we package in a plain cup and lid (for a lower price) customer always go for price.

When customers come in before work, fragrance is an issue because they (and the people around them) have to live with it for the rest of the day, otherwise (assuming we not talking essence of wet dog) they are just going to go home and shower it off after a time.

Tom

mr belvedere · 07-17-2005, 04:33 PM

A customer takes a leap of faith every time they buy a lotion, whether they liked the "fragrance", the way the bottle looked, the way the lotion feels, or the price. It's up to the operators to try the stuff they're selling and make sure it at least produces good results. If the product doesn't do at least that, then you will never have that customer's confidence on anything, whether you suggested it or not. The first lotion sale to a customer is a little like trying to sell them a new car, they can never be 100% sure of what they're getting until they try it. If they get a good one the first time, they'll be back for other things.

sbtan · 07-18-2005, 08:40 PM

the 18 yo cutie who has a great tan!

Soakinuptherays · 07-20-2005, 12:27 PM

That is very true:

Why?

Every 25-35 year old female that is tanning at your salon wants to look like her and is willing to buy the product she is using.

Further proof that you do have the power to make any product your top seller. What do you have her using as the owner of the salon?

_________________
[ This Message was edited by: Soakinuptherays on 2005-07-20 12:29 ]

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Top 10 reasons to use lotions	love2betan	Salon Management	80	03-06-2008 09:06 AM
How can you people do this to yourself??	Pale and Proud	Skin Care	44	08-01-2007 05:15 PM
Lotion Confusion	kkbird	Lotion Buzz	9	01-10-2007 03:52 PM
Selling more tanning products!	Soakinuptherays	Lotion Buzz	1	04-20-2002 09:59 PM

08-03-2002, 09:13 AM	#1 (permalink)
Soakinuptherays I love Derf!! Join Date: Oct 19 2000 Location: Tampa, Florida Posts: 1,440 Rep Power: 8	What makes tanning products sell? National name reconition by tanners? Or can anything sell with the right combination of Packaging, Fragrance and Belief? Among indoor tanning products what makes a product line a national brand? None of the do much if any in the way of direct advertising to tanners, so how would a non-tanner know they exist before visiting a tanning salon? * Normally a brand name means consumers know about the product before they walk into your store. Some National brands have said they are a major name brand becuase they are stocked in so many locations that "their market presence" builds their brand name? * If so then are EuroTan and Bannana Boat Indoor among the biggest brands in the industry because they are sold in more so many retail locations, How amny Walmarts, grocery stores, speciality shop stock those "brands"? When an established indoor tanning product manufacturer with other successful "national brands" like Supre spins off a new line like Smoke last year. Is Smoke instantly a national brand? * Just becuase a "major national manufacturer" creates a new line do tanners know anything about it? Is it widely distributed enough to be a "name brand". I think salon owners in their own minds create "national name brands" not manufacturers. I just finished rereading: BRAND WARFARE: 10 rules for building the killer brand written by David F. D'Alessandro, the CEO of John Hancock. A great read with lots of good information about building and protecting your "brand". The funny thing is my conclusion is that the major lines of indoor tanning products do not past the basic tests of what makes a brand. National name brands in our industry are an illusion. I have come to the understanding that: What sells tanning products in order of importance is: * Packaging * Fragrance * A salon owner and employees belief in that product. * Formulizations that work * Marketing material hyping the product displayed in the salon. What do you think? That is why sampling is so important to review any indoor product no matter what the brand before you stock them to ensure that the products you are going to buy meet these test for sales results for your salon and your staff.

08-03-2002, 09:45 AM	#2 (permalink)
Golden Key Join Date: Feb 21 2002 Posts: 636 Rep Power: 7	I have to say greg as long as the product is of good quality and works very well, and most important of all the salon has to belive in the product, then it will sell. Of course packaging is very important, eye appeal always help, fragrance, etc. Name recognition plays a very important factor though, some clients are loyal to a certain brand and there is no changing their minds.. I do have to say John Abate has the highest quality lotion out on the market and that appeals to a large number of my clients.

08-04-2002, 08:01 AM	#3 (permalink)
fungirlz Join Date: Jan 17 2002 Posts: 4,753 Rep Power: 8	Performance...... Getting the Best Tan in the shortest period of time..and be good for the skin in the long run... packaging is important.. and to know the company stands behind their product.. C

07-16-2005, 09:31 AM	#4 (permalink)
pam Police Department Join Date: Oct 29 2001 Location: USA Posts: 5,036 Rep Power: 9	What makes tanning products sell is us! My clients ask what my favorite lotion is. After I tell them what it is and why it is my current favorite, they will buy it because: #1.I explain the benefits and why I like that particular product 2.They admire my tan 3.They trust me

07-16-2005, 09:49 AM	#5 (permalink)
capetan I love Derf!! Join Date: Mar 26 2005 Location: Trapped Under A Eurowall! Posts: 584 Rep Power: 5	Pam # 3 is the most important of all!

07-16-2005, 09:51 AM	#6 (permalink)
DWhite6872 Waiting Confirmation Join Date: Apr 22 2004 Posts: 5,189 Rep Power: 0	Whatever we tell them...providing you have their trust.

07-17-2005, 12:21 PM	#7 (permalink)
Tommy Join Date: Jul 16 2005 Posts: 283 Rep Power: 4	Performance/Price. If your customers don't get results or if they feel ripped off, you won't have their trust for long. I've never thought packaging was too important, when giving the choice of a factory packaged single (at a higher price) or a sample we package in a plain cup and lid (for a lower price) customer always go for price. When customers come in before work, fragrance is an issue because they (and the people around them) have to live with it for the rest of the day, otherwise (assuming we not talking essence of wet dog) they are just going to go home and shower it off after a time. Tom

07-17-2005, 04:33 PM	#8 (permalink)
mr belvedere DERFERATOR Join Date: May 10 2005 Age: 38 Posts: 8,475 Rep Power: 52	A customer takes a leap of faith every time they buy a lotion, whether they liked the "fragrance", the way the bottle looked, the way the lotion feels, or the price. It's up to the operators to try the stuff they're selling and make sure it at least produces good results. If the product doesn't do at least that, then you will never have that customer's confidence on anything, whether you suggested it or not. The first lotion sale to a customer is a little like trying to sell them a new car, they can never be 100% sure of what they're getting until they try it. If they get a good one the first time, they'll be back for other things.

07-18-2005, 08:40 PM	#9 (permalink)
sbtan Join Date: Dec 2 2003 Location: East Amherst, NY Posts: 648 Rep Power: 5	the 18 yo cutie who has a great tan!

07-20-2005, 12:27 PM	#10 (permalink)
Soakinuptherays I love Derf!! Join Date: Oct 19 2000 Location: Tampa, Florida Posts: 1,440 Rep Power: 8	That is very true: Why? Every 25-35 year old female that is tanning at your salon wants to look like her and is willing to buy the product she is using. Further proof that you do have the power to make any product your top seller. What do you have her using as the owner of the salon? _________________ [ This Message was edited by: Soakinuptherays on 2005-07-20 12:29 ]

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)