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Old 01-16-2017, 01:23 PM   #31 (permalink)
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Re: Minutes/points vs sessions and monthly packages

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Originally Posted by tropicalsun1171 View Post
I finally got rid of Minute packages 6 months ago and it was one of the best things I ever did in my 17 years in this business. My PCA is way up and my customers are getting way better results. Its a win win for everyone. I am currently the only salon in town doing it so it can make explaining to some more difficult but once you make a customer understand that they should not look at what they are losing and to look at what they are getting they love the idea. It has also caused a huge increase in upgrades.

BINGO!

And this is virtually the same experience that every salon that ever moved from minutes to sessions/memberships experiences (assuming they have a well structured new price plan)
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Old 01-16-2017, 04:40 PM   #32 (permalink)
 
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Re: Minutes/points vs sessions and monthly packages

I just wanted to say thank you all for the great tips in this thread and the others regarding EFT memberships. After 10 years, I've decided to change my pricing plan to include EFTs. It's scary to transition over so is there any advice that you all can give me to ease my customers into it?

We will get rid of our monthly unlimited and our 15 session package and probably our 5 session package and then add an 8 session package.

Change is good but it can be scary too.
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Old 01-20-2017, 03:26 PM   #33 (permalink)
 
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Re: Minutes/points vs sessions and monthly packages

Quote:
Originally Posted by kooltanz View Post
I just wanted to say thank you all for the great tips in this thread and the others regarding EFT memberships. After 10 years, I've decided to change my pricing plan to include EFTs. It's scary to transition over so is there any advice that you all can give me to ease my customers into it?

We will get rid of our monthly unlimited and our 15 session package and probably our 5 session package and then add an 8 session package.

Change is good but it can be scary too.
Just remember that the EFT memberships must offer the greatest value. When offering promotions never devalue the EFT membership. having a great combination of packages and memberships is important. I don't suggest eliminating the one month package.
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Old 01-28-2017, 06:29 PM   #34 (permalink)
 
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Re: Minutes/points vs sessions and monthly packages

What I should have written was we will be getting rid of our monthly unlimited and only offering a monthly unlimited under our monthly membership option.

My local competition (2 different salons) only offers a monthly membership and then a walk in 1 session option. There are no other options for tanners, just these two choices. I've gone back and forth about this and I am not sure if I should follow suit or not. I know that as a salon owner having as many memberships as possible is financially beneficial but people leaving because they only have 2 options is not good either. Any advice?
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Old 04-19-2017, 11:23 AM   #35 (permalink)
 
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Re: Minutes/points vs sessions and monthly packages

No matter how good you are at the sales game, a career in sales includes rejection. Lots of it. The key to not only surviving, but thriving, in such a difficult environment has more to do with you than the number of deals closed.
The more proactive and resourceful you are in sales, and the better your judgment calls and decision-making are when you’re dealing with an obstacle (such as remaining motivated while trying to close a deal), the greater the trust and confidence others (future clients, etc.) will have in you.
Motivation Comes From Within- Motivation is something you do for yourself rather than something that happens to you, as many have commonly believed. http://ghinsberg.com/motivational-speaker/ It is a set of mental processes, and though it may not be easy, it is within your control.
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Old 05-05-2017, 09:35 PM   #36 (permalink)
 
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Re: Minutes/points vs sessions and monthly packages

Quote:
Originally Posted by Handond View Post
No matter how good you are at the sales game, a career in sales includes rejection. Lots of it. The key to not only surviving, but thriving, in such a difficult environment has more to do with you than the number of deals closed.
The more proactive and resourceful you are in sales, and the better your judgment calls and decision-making are when you’re dealing with an obstacle (such as remaining motivated while trying to close a deal), the greater the trust and confidence others (future clients, etc.) will have in you.
Motivation Comes From Within- Motivation is something you do for yourself rather than something that happens to you, as many have commonly believed. http://ghinsberg.com/motivational-speaker/ It is a set of mental processes, and though it may not be easy, it is within your control.
Well said!
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Old 07-01-2017, 10:57 AM   #37 (permalink)
 
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Re: Minutes/points vs sessions and monthly packages

Quote:
Originally Posted by kooltanz View Post
What I should have written was we will be getting rid of our monthly unlimited and only offering a monthly unlimited under our monthly membership option.

My local competition (2 different salons) only offers a monthly membership and then a walk in 1 session option. There are no other options for tanners, just these two choices. I've gone back and forth about this and I am not sure if I should follow suit or not. I know that as a salon owner having as many memberships as possible is financially beneficial but people leaving because they only have 2 options is not good either. Any advice?
I'm curious how this turned out for you? Did you get the results you expected? I wouldn't get rid of an unlimited month because my fear is you will scare about potential tanners if they feel forced to do the membership. I have several options but to specifically speak about the monthly and memberships this is how I do it. I offer the monthly unlimited. Then I off a membership that comes with a 3-month minimum. My monthly members are offered their 2nd month at $10 off but they have to start immediately following their active month. A lesson I learned about memberships early on was that I had to have a "minimum" number of months because I had it set so they could cancel anytime after their first 30 days, people would sign up for the membership because they got 20% off their tanning products . Low and behold come the end of that month and they'd cancel. So their intentions were always to tan for only a month and doing it without minimums allowed them to take advantage a nice discount. Never again. Now I have a 3-month minimum for all memberships.
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