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Old 08-19-2016, 01:57 PM   #21 (permalink)
 
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Re: Minutes/points vs sessions and monthly packages

Always keep in mind the whole point behind your price structure is to maximize your income potential at the end of each year. By trying to accommodate a select few with a package that makes session tanning the best value in the salon you will substantially reduce the amount of income that can be generated from the core or main group of target tanners. Have something for every tanner within a plan that does not lower potential overall income. Those few tanners you may be trying to do something special for will not be there when you close. Large session packages will lower your income potential in todays market. They also reduce your ability to run specials. There is really never a need to sell larger than a 10 session package unless associated with a promotion.
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Old 08-27-2016, 05:58 PM   #22 (permalink)
 
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Re: Minutes/points vs sessions and monthly packages

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Originally Posted by Steve Underhill View Post
Always keep in mind the whole point behind your price structure is to maximize your income potential at the end of each year. By trying to accommodate a select few with a package that makes session tanning the best value in the salon you will substantially reduce the amount of income that can be generated from the core or main group of target tanners. Have something for every tanner within a plan that does not lower potential overall income. Those few tanners you may be trying to do something special for will not be there when you close. Large session packages will lower your income potential in todays market. They also reduce your ability to run specials. There is really never a need to sell larger than a 10 session package unless associated with a promotion.

frankly with the salon challenged, bc of the po, and the lack of eft participation with no signs of it getting better ( yeah my fault) i prefer higher priced single and low count session packs.... can you imagine same loyal clientele/ and frequency ; but everyone pays singles sessions......
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Old 08-29-2016, 02:34 PM   #23 (permalink)
 
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Re: Minutes/points vs sessions and monthly packages

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frankly with the salon challenged, bc of the po, and the lack of eft participation with no signs of it getting better ( yeah my fault) i prefer higher priced single and low count session packs.... can you imagine same loyal clientele/ and frequency ; but everyone pays singles sessions......
If you are not doing well or increasing the number of EFT memberships being sold it is because of something you are or are not doing. Take a close look at your overall price structure and how you advertise and what you advertise. The number of EFT members you have should always be growing.
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Old 08-29-2016, 05:46 PM   #24 (permalink)
 
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Re: Minutes/points vs sessions and monthly packages

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If you are not doing well or increasing the number of EFT memberships being sold it is because of something you are or are not doing. Take a close look at your overall price structure and how you advertise and what you advertise. The number of EFT members you have should always be growing.

don't really want to convert a customer that re-ups month after month and get less money from them by switching them to eft

eft dis-enrollment exists, no salon is immune, unless they enforce some hardcore contract, why bother signing them up when fall off in a short time, i know this is negative thinking, but some salons squeak by without a robust EFT participation rate

maybe you can give an example of successful salon with low eft sign-up

if a salon does not have the traffic, i want that traffic to pay higher per visit, and they seem to be fine with that, those tanners are made aware of the more cost effective tanning but choose otherwise....

personally i dislike monies vanishing from my accounts for anything but utility bills, so i would prolly never be a a eft tanner, i 'll pay the premium for the freedom to quit at will

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Old 12-07-2016, 06:46 PM   #25 (permalink)
 
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Re: Minutes/points vs sessions and monthly packages

So the salon I currently work for sales minute packages/sessions and eft's... we're the only local business in the tanning industry left compared to our competition (which is a chain) so we must be doing something right...? I want to update our packages and change them into sessions and change our EFT pricing to but since where doing so well and the only ones left selling minutes should we not get rid of those minute packages and continue selling them? Was looking to change our menu after the 1st of the year...
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Old 12-07-2016, 09:41 PM   #26 (permalink)
 
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Re: Minutes/points vs sessions and monthly packages

Got away from minutes a long time ago, and should have done it even sooner.

However, we are still offering points that can be used in all of our beds....is this a thing of the past as well? Should I be offering sessions instead? What is the resistance (from a customer point of view) to points?
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Old 12-07-2016, 09:56 PM   #27 (permalink)
 
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Re: Minutes/points vs sessions and monthly packages

I don't know if our owner will eer get away from minutes unless someone buys the salon from her...she's stuck on minutes... our clients love them.. another local salon closed and transferred all her people to the competition, they got made cause the competition turned their minutes into sessions... then they came over here because we have minutes.... I guess our town is old school...
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Old 12-18-2016, 02:23 PM   #28 (permalink)
 
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Re: Minutes/points vs sessions and monthly packages

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I don't know if our owner will eer get away from minutes unless someone buys the salon from her...she's stuck on minutes... our clients love them.. another local salon closed and transferred all her people to the competition, they got made cause the competition turned their minutes into sessions... then they came over here because we have minutes.... I guess our town is old school...
A tanning salon is most like a fitness center. Can you imagine use of a fitness center being used and paid for by the minute? If your salon only gets paid by every minute the equipment is turned on you are loosing substantial income. Tanners buy what you sell based on the quality of the product.

Being the only salon in town is a great opportunity to establish the standard for what and how you sell your packages.

There is always an uncomfortable period of time when transitioning to new programs. You spend a lot of time trying to gain knowledge here, good for you. You should find a way to buy this salon and turn it into what it could be.
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Old 01-14-2017, 02:20 PM   #29 (permalink)
 
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Re: Minutes/points vs sessions and monthly packages

I finally got rid of Minute packages 6 months ago and it was one of the best things I ever did in my 17 years in this business. My PCA is way up and my customers are getting way better results. Its a win win for everyone. I am currently the only salon in town doing it so it can make explaining to some more difficult but once you make a customer understand that they should not look at what they are losing and to look at what they are getting they love the idea. It has also caused a huge increase in upgrades.
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Old 01-16-2017, 01:21 PM   #30 (permalink)
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Re: Minutes/points vs sessions and monthly packages

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Originally Posted by KaseyandTheSun View Post
I don't know if our owner will eer get away from minutes unless someone buys the salon from her...she's stuck on minutes... our clients love them.. another local salon closed and transferred all her people to the competition, they got made cause the competition turned their minutes into sessions... then they came over here because we have minutes.... I guess our town is old school...

1. Client "love minutes" because it is the LEAST PROFITABLE program for salon owners - and therefore the best "deal" for customers. But in many cases, the salon is actually offering packages that result in NEGATIVE REVENUE for the salon.

2. Just because "some" customers came to YOUR salon and SAID their "reason" was that the other salon had sessions and you have minutes..... it is not that simple. Have to look at all the OTHER reasons that may have also factored into their willingness to look elsewhere -

a. An overall BAD price structure/plan - e.g. might not have been even close to "compatible"

b. Equipment offered and compatibility for the price

c. Environment, Staff, Location and all those things compatible for the price.


You don't see/hear from the ones that did NOT leave that salon, but rather had their packages transfer and then bought new ones. So you can't assume it was "because" you offer minutes. But you may wish to let your owner know that there is virtually NOBODY in the entire industry that would agree that offering minutes as being in the best interests of the salon owner and the salon profitability
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