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New To The Tanning Business Interested or Future Salon Business Owners discuss Topics Here and Ask Questions To The Pros. |
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09-22-2013, 07:45 PM | #1 (permalink) |
Join Date: Jun 1 2013
Posts: 120
Rep Power: 11 | Salon Location for a new salon Hey I need some advice! I went and looked at a location the other day for a Tanning salon I want to open, location is in a strip mall, stores include in the mall an Applebee's, Office Depot, Big 5, Ace Hardware, Micheals, Ross, Starbucks Pet Co and a couple little teriakyi places and a Winco. Across the street is a High School and a Community College... what do you think should we take this location? It has 16 rooms already from a previous salon... there is room for a spray room and booth what do u guys think? |
09-24-2013, 10:54 AM | #2 (permalink) |
Join Date: Mar 18 2005 Location: GA
Posts: 1,153
Rep Power: 20 | Re: Salon Location for a new salon I think that it is more about overhead costs than location or even buildout. You have to ask yourself why the previous business person did not make it there. Could be the costs of doing business there made it impossible to be profitable. |
09-26-2013, 02:27 PM | #3 (permalink) | |
Join Date: Apr 21 2004 Location: Frisco, TX
Posts: 1,502
Rep Power: 20 | Re: Salon Location for a new salon Quote:
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09-26-2013, 02:33 PM | #4 (permalink) | |
Join Date: Apr 21 2004 Location: Frisco, TX
Posts: 1,502
Rep Power: 20 | Re: Salon Location for a new salon Quote:
Underfunding Poorly structured business model Lack of marketing/advertising Wrong location The size of the salon may be more than needed, we can determine that by looking closer at this particular market. | |
09-27-2013, 03:51 PM | #5 (permalink) |
Join Date: Mar 18 2005 Location: GA
Posts: 1,153
Rep Power: 20 | Re: Salon Location for a new salon Every situation is different. I do not believe there is magic formula to be successful. I have minimal funds, but find a way to be successful, but that is because of my other factors; location, competition, pricing etc. I guess you can always prevail if you have enough financing and patience, but most people have little of these. That is why you have to be creative, and sometimes challenge to accepted norms for the industry. |
09-29-2013, 04:35 AM | #6 (permalink) |
Join Date: Nov 19 2010 Location: GA
Posts: 933
Rep Power: 14 | Re: Salon Location for a new salon I would be more concerned as to why the previous salon failed. It may be the business is not there to support it...could it be lack of business savvy of previous owners, lack of property management support from property owner (no parking, no lighting, signage etc), ..no utilities to support (not enough AC/electrical and costly to add)...host of reasons...also, in this day of anti-tanning from a media, govt, and public perspective, I believe a 16 bed salon is overkill. You could decrease that by 50% and be more successful. The industry/business is no longer viable to support 'BIG' salons |
09-29-2013, 07:43 AM | #7 (permalink) |
Team TanTalk Join Date: Jul 13 2004 Location: Menomonie, Wi. Age: 82
Posts: 3,145
Rep Power: 22 | Re: Salon Location for a new salon ^^^^^^Exactly. I started in 2005, with 10 tanning units, now have 20. I spent a lot of money to upgrade in order to run 20 units, and now find that I could do just fine with 10 units. The times, they have changed, and continue to get worse, as the future of tanning is on the ropes. |
09-30-2013, 10:18 AM | #8 (permalink) | |
Join Date: Apr 21 2004 Location: Frisco, TX
Posts: 1,502
Rep Power: 20 | Re: Salon Location for a new salon Quote:
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09-30-2013, 01:56 PM | #9 (permalink) |
Join Date: Mar 18 2005 Location: GA
Posts: 1,153
Rep Power: 20 | Re: Salon Location for a new salon It is easy to stick with your own "Status Quo" situation. It takes courage and some gambling to stick your neck out there and make some changes. The easiest thing to do is nothing, and blame your poor sales on the economy, competition, location etc. However, it is a lot easier to "change" your salon when you are successful than when you are sliding down hill. Don't be afraid to knock down a wall or two, and add something even if your salon is doing well. Even going from a 32 bulb unit to a 36 or 38 bulb unit will be exciting to your customers. Perception is everything, and if your customers perceive that you are constantly improving the place, they are more likely to stick around. I buy new beds and set them up in my lobby and let people look at them for 3 or 4 weeks, before I install them. It gets everyone's attention and creates excitement. |
09-30-2013, 02:04 PM | #10 (permalink) | |
Join Date: Mar 18 2005 Location: GA
Posts: 1,153
Rep Power: 20 | Re: Salon Location for a new salon Quote:
You can always justify a smaller salon in October. But just wait until March rolls around. I have an 18 bed salon and many customers come to us because they can get in and out quickly. I drive by many of my competitors and see people standing around outside, sitting on the sidewalks, floors etc. That gets old really quick. (another reason, I believe in appointments) | |
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