Sun Tan City newest "deal" - tanTALK

gravesmc · 11-02-2012, 02:02 PM

Unbeleivable!!! Sun Tan City is running a special now for the "tour". Get 1 tan in all beds, PLUS a spray tan for $4.95. I can't even begin to take that kind of a loss. Last week was $1.00 tans. Are they that desparate or what?

Matthew24 · 11-02-2012, 02:24 PM

What does the new cust. need to do to get the special?

gravesmc · 11-02-2012, 02:27 PM

Nothing...just use in 14 days

Matthew24 · 11-02-2012, 02:34 PM

The retention % must be very high or STC would not offer this.

MalibuBeachPa · 11-02-2012, 02:45 PM

Is it for everyone, or just new customers?

parrot head · 11-02-2012, 03:28 PM

They call that a loss leader and totally assinine.

House of Tan · 11-02-2012, 03:30 PM

Sun Tan City averages $650,000 average gross revenue per store and nets $250,000 (EBITDA) a year.

Instead of calling them "Desperate" perhaps you should take some time and think about why they do the type of promotions that they do and how do they make them work? Is your current way of thinking making you $250k a year in income?

Matthew24 · 11-02-2012, 03:34 PM

Quote:

Originally Posted by parrot head

They call that a loss leader and totally assinine.

Every wonder how Rick averages 250k profit for his stores. I don't think it's from being "assinine".

Matthew24 · 11-02-2012, 03:36 PM

Quote:

Originally Posted by House of Tan

Sun Tan City averages $650,000 average gross revenue per store and nets $250,000 (EBITDA) a year.

Instead of calling them "Desperate" perhaps you should take some time and think about why they do the type of promotions that they do and how do they make them work? Is your current way of thinking making you $250k a year in income?

Like ^^ Was typing at the same time.

House of Tan · 11-02-2012, 03:44 PM

All they are doing is build market share right now.

Simple question: If you did not own a salon and you are a tanner; would you pass that deal up?

Next question: Once you have tanned for 14 days in top of the line equipment in a beautiful & clean facility with professional staff and have tried all the levels, do you think you might stay if the proper EFT price point is presented to you in a top-down approach?

11-02-2012, 02:24 PM	#2 (permalink)
Matthew24 Join Date: Jun 16 2001 Posts: 143 Rep Power: 23	Re: Sun Tan City newest "deal" What does the new cust. need to do to get the special?

11-02-2012, 02:27 PM	#3 (permalink)
gravesmc Join Date: Aug 29 2010 Location: iowa Posts: 218 Rep Power: 0	Re: Sun Tan City newest "deal" Nothing...just use in 14 days

11-02-2012, 02:34 PM	#4 (permalink)
Matthew24 Join Date: Jun 16 2001 Posts: 143 Rep Power: 23	Re: Sun Tan City newest "deal" The retention % must be very high or STC would not offer this.

11-02-2012, 02:45 PM	#5 (permalink)
MalibuBeachPa Join Date: Dec 3 2008 Location: Philadelphia Posts: 86 Rep Power: 0	Re: Sun Tan City newest "deal" Is it for everyone, or just new customers? __________________ Gail

11-02-2012, 03:28 PM	#6 (permalink)
parrot head Team TanTalk Join Date: Jul 13 2004 Location: Menomonie, Wi. Age: 82 Posts: 3,145 Rep Power: 22	Re: Sun Tan City newest "deal" They call that a loss leader and totally assinine.

11-02-2012, 03:30 PM	#7 (permalink)
House of Tan Team TanTalk Join Date: Oct 21 2003 Location: The Fort Posts: 942 Rep Power: 21	Re: Sun Tan City newest "deal" Sun Tan City averages $650,000 average gross revenue per store and nets $250,000 (EBITDA) a year. Instead of calling them "Desperate" perhaps you should take some time and think about why they do the type of promotions that they do and how do they make them work? Is your current way of thinking making you $250k a year in income? __________________ Startbucks

11-02-2012, 03:44 PM	#10 (permalink)
House of Tan Team TanTalk Join Date: Oct 21 2003 Location: The Fort Posts: 942 Rep Power: 21	Re: Sun Tan City newest "deal" All they are doing is build market share right now. Simple question: If you did not own a salon and you are a tanner; would you pass that deal up? Next question: Once you have tanned for 14 days in top of the line equipment in a beautiful & clean facility with professional staff and have tried all the levels, do you think you might stay if the proper EFT price point is presented to you in a top-down approach? __________________ Startbucks

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