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New To The Tanning Business Interested or Future Salon Business Owners discuss Topics Here and Ask Questions To The Pros. |
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09-09-2012, 06:35 AM | #21 (permalink) |
Team TanTalk Join Date: Nov 23 2004 Location: ITA Member & Berman Supporter!
Posts: 3,136
Rep Power: 25 | Re: New To The Business. Need Advice The key to this membership - to ANY membership - is it "ties" them to your salon. If a competitor comes along with a great price for a week or a month - why should they change? They already pre-paid their "membership" with you - and they are getting half off and can use any bed!! To make it work - you should be STRONGLY encourage them to use upgrade equipment ANY time any are open! Convince them that the only time they should "only" use a level 1 bed is when nothing else is open in the salon! If you TRAIN them to be upgrade customers, then hopefully you will see that your NEXT bed purchase should be another/more upgrade units -- maybe even trading OUT some of your level 1 to get in more higher level units! Can also tie in lotion discounts to this. For example, if month SuperSaver members get 5% off lotion, Quarter members get 10% off and yearly get 20-25% off. Something like this rather than a "student discount". Again - push them to doing the YEARLY as their 'best value' - because of the tanning AND the lotion discounts. You get $50 upfront, before they ever take a tan. And then EVERY time they come in, you remind them -- "with your Membership, you get 25% off any products -- let me tell you about our....." and you can not only sell tanning lotion, but specialty products for the face, sunless products for "between" sessions, tan extenders,..... And maybe other retail, if you decide to bring it in. |
09-09-2012, 11:40 AM | #23 (permalink) |
Team TanTalk Join Date: Nov 23 2004 Location: ITA Member & Berman Supporter!
Posts: 3,136
Rep Power: 25 | Re: New To The Business. Need Advice Well - we DO sell it for that. But -- part of the key to your pricing is that it "directs" customers to what you REALLY want to sell. So if a single session is $16-18 ----- it makes packages of any form more attractive. And if a month is $125 -- it makes the EFT membership of $59.88 CLEARLY the best option. If your pricing structure isn't aligned properly - you won't maximize your sales. Whether on tanning, memberships, product or anything else. |
09-11-2012, 07:25 AM | #24 (permalink) | |
Join Date: Mar 8 2012 Location: Monroe, LA
Posts: 17
Rep Power: 0 | Re: New To The Business. Need Advice Quote:
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11-29-2012, 10:00 PM | #26 (permalink) |
Join Date: Nov 29 2012 Location: Arkansas
Posts: 3
Rep Power: 0 | Re: New To The Business. Need Advice New to the business, looking for a level 3 and level 4 bed. Would an Ergoline Ambition 250 be a level 3 and what would be a good price to pay for one? And what about the Ergoline Evolution 500, would it be a level 3 or 4 and what would be a good price for a used one? Thanks for any help. |
11-30-2012, 10:09 AM | #27 (permalink) |
Join Date: Mar 8 2012 Location: Monroe, LA
Posts: 17
Rep Power: 0 | Re: New To The Business. Need Advice Sunchief, We have Ergoline Ambition 200 beds as our level one, a couple of Ergoline 450 beds as level 2 and an Ergoline Avantgarde 600 as our level 3. We have giveaways and specials to give Level 1 customers are chance to lay in a Level 2 or 3 beds and most end up upgrading. Just my $.02 |
11-30-2012, 06:15 PM | #28 (permalink) | |
Join Date: Nov 19 2010 Location: GA
Posts: 933
Rep Power: 14 | Re: New To The Business. Need Advice Quote:
But to answer part of your question, an Ambition 250 would be a level 2...but then 'levels' are like figments of an imagination..what one salon has as 'levels', could be totally different from someone else...too many factors....I use to have Orbits (46lamps 140/160w) for my level 1.. | |
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