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Old 06-28-2012, 03:50 AM   #11 (permalink)
 
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Re: Post card mail out

I have never had much success with direct mail. Have you tried social media marketing?
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Old 06-28-2012, 09:18 AM   #12 (permalink)
 
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Re: Post card mail out

I am on facebook, and that is doing well. I also place 1 ad/mth in the Sunday news paper in a special "Celebrations" issue.
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Old 07-01-2012, 04:21 AM   #13 (permalink)
 
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Re: Post card mail out

Who receives mail now a-days?
I have not seen my postal person in 6 months...and I love it..
Besides, when I get some ad, it is considered junk, and immediately trashed..
with 6,000 post offices closing, why trust a failing system to get out your message...

Social media...the new way to do biz..

IMO/ the PO is going the way of yellow pages and newspapers..
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Old 07-01-2012, 07:15 AM   #14 (permalink)
 
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Re: Post card mail out

With all marketing its saturation using many methods. Fb et al continue to dilute. Its not like a even a year ago fb continues to lose traction as folks get bored with it or find better ways to connect. This is a bottomless pit as today there is plus and fb both huge plus tumbler and pinterest list will be dozens long in two years and imo there will no longer be a reliable place to capture like fb has been last 4 years.
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Old 07-01-2012, 11:43 AM   #15 (permalink)
 
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Re: Post card mail out

fb has been a blessing for me..ads are cheap to run, reaction to ads/page etc are beyond any YP ad/mailouts / print ads and anything from the 'stone age'.

Is fb boring? Totally, but like a business website, you need to keep it active/updated and grab/maintain attention...when fb does fizzle out, there no doubt will be the 'next gen' to replace it...in fact, Google and Yahoo are rumored to be planning on it
Until then, I am ON IT.
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Old 07-03-2012, 10:41 AM   #16 (permalink)
 
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Re: Post card mail out

Quote:
Originally Posted by gravesmc View Post
I am going to try a direct mail post card mail out and was wondering if anyone has had much luck with this. Also, what do you suggest I put on it? Free tan, any level? What has worked best for any one that has done this?
Post cards do still work well, however timing and message is important. Now is the wrong time to send out a post card.

Advertising or the lack of is one of the main reasons a salon may be struggling.

There are three distinct advertising seasons. We are now in the time of year that you should be reaching out to your data base by way of text, email, and social networks. Mining for new tanners by way of post card should be done just prior to the busy season to the first or second month of the busy season.

If you have properly promoted your salon during the active season, you should now be taking advantage of the affordable means of reaching your data base in an effort to keep the tanners active,

At this time of year you should be promoting heavily, spray tanning that will thrive during the sumer months as well as short term value packages for UV tanning. Lotion promotions and the type of contact that rewards your tanners and keeps them on a tanning routine.

The most important task for you and your staff is maintaining an updated data base with cell phone, email and physical address.

Through rewards it is important to enlist your clients to look forward to your promotions and contact.

After salon structure, a marketing strategy that is religiously followed will keep your salon active year round.

Many salon operators, because they feel there is no business available during the sumer and fall, stop marketing. The fact is that your advertising efforts should be greater during the slower season. What you believe to be true can be reality based on your effort or lack of effort.
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Old 07-25-2012, 04:07 PM   #17 (permalink)
 
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Re: Post card mail out

"One free tan" is never a good offer (need a multiple visit offer to try to give you time to get them committed) and especially now as the "season" is ending and people are less interested in tanning.

@sunsally What is a good example of multiple visit intro or offer that has worked well for you?
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