on_the_move

hello~

i'm interested in finding out what the average annual spend is for indoor tanning customers. someone trying to sell me equipment stated somewhere between $65-$75.

What are your thoughts? Where can I find reliable info like this?

thanks in advance!

Brian Oshman

Do you work for the Government?

parrot head

It would figure that someone trying to sell you equipment would give you those inflated numbers. Would that company be ETS?

sunsally

I believe Looking Fit magazine or Island Sun Times publish those industry statistic.

It is self-report so who knows how valid it really is.

But yes, the number that has been thrown around as long as I've been in the industry is what you said.

That means, if you had 1000 active customers in your database, in theory, you would be grossing $65-75K/yr. Not profit of course - just gross.

From there you can do the math to see how many active clients you would need to pay all your bills and then make profit.

Assuming they spent the average suggested.

In reality, all salons will be different depending on their pricing strategies, sales skills, equipment mix, saturation of competition, marketing efforts, etc.

Hope that helps -

on_the_move

thanks sunsally for your thoughful response. i appreciate the help.



and no,brian, i don't work for the government. i'm not sure why you would respond if you didn't want to be helpful.