How to compete against a franchise? - tanTALK

LouAnna k · 01-27-2009, 01:13 PM

In our pursute to purchase an existing tanning salon I am curious how others compete against the franchise salons. We do have a Planet Beach and a Tranquility in our town. Let me know what you have done that works and what does not work.

DB Hottie · 01-27-2009, 03:32 PM

Know your competition. Use their services, ask questions to see how knowledgable they are, inspect for cleanliness, obtain pricing structure, etc...

unity · 01-27-2009, 03:42 PM

If you are cleaner, friendlier and have beds that TAN then odds are you can put yourself out ahead.

They are only competition if they are as good as you are. You need to be better and advertise that fact you are.

UltimateTanSJ · 01-27-2009, 06:47 PM

Customer Service!!! PB has none!

bronzecafe · 01-29-2009, 08:19 AM

Find a used Leonardo HP (you can probably get one real cheap now!)and have it delivered to them as a gift from their corporate. Then give it 3 or 4 months and ......POOF.... no more franchise salon.

neubie · 01-29-2009, 11:08 AM

I think because they are a franchise customers have convenience in tanning. They can tan in any of their locations. That is what the chain in our area offers. You can't compete against that if you have only 1 location. They have 5 salons in our area. But, you can compete with everything else, your staff, cleanliness, beds and prices.
Make sure your lamps are changed.

Tan Talker · 01-29-2009, 08:33 PM

You don't pay 7% of your gross to the home office. You are not limited to what you can sell and not sell. Do something they can't do. Offer skincare services, teeth whitening.

Concentrate on your business and your business will take care of you. Don't waste too much time worrying about the competition, worry about your business plan.

Go, Fight, Win, Kill

Steve Underhill · 02-03-2009, 10:31 AM

If you have a proven business model, the difference between you and a franchise is that you keep your profits instead of giving them to the franchiser. You don't have to be a franchise to look like a franchise.

caribbean tan man · 02-03-2009, 10:39 AM

i say dont. you be you and let them be the franchise. Not everybody likes a franchise. Promote how your a family owned local salon. People like that!

LYNARD · 02-04-2009, 11:47 PM

Planet beach only lasted 3 years here.Its easy..cut their eft prices in half,and do no cancel fee.Use better equipment,and keep your lamps changed,along with motivated aggressive employees that strive for sales,and excellent customer service.Educate your staff to the fullest!Be sure they know what they are talking about in confidence with every customer that comes in!Knowledge is power,and power is money:) We had fun smashing them!

01-27-2009, 01:13 PM	#1 (permalink)
LouAnna k Join Date: Jan 18 2009 Posts: 7 Rep Power: 0	How to compete against a franchise? In our pursute to purchase an existing tanning salon I am curious how others compete against the franchise salons. We do have a Planet Beach and a Tranquility in our town. Let me know what you have done that works and what does not work.

01-27-2009, 03:32 PM	#2 (permalink)
DB Hottie Join Date: Jul 8 2008 Location: Midwest Posts: 1,085 Rep Power: 16	Re: How to compete against a franchise? Know your competition. Use their services, ask questions to see how knowledgable they are, inspect for cleanliness, obtain pricing structure, etc...

01-27-2009, 03:42 PM	#3 (permalink)
unity I vote for DERF! Join Date: Jan 6 2004 Location: Midwest-ish Posts: 4,400 Rep Power: 22	Re: How to compete against a franchise? If you are cleaner, friendlier and have beds that TAN then odds are you can put yourself out ahead. They are only competition if they are as good as you are. You need to be better and advertise that fact you are. __________________ OMG! I made a post! :)

01-27-2009, 06:47 PM	#4 (permalink)
UltimateTanSJ I love Derf!! Join Date: Nov 8 2005 Location: California Age: 42 Posts: 532 Rep Power: 21	Re: How to compete against a franchise? Customer Service!!! PB has none!

01-29-2009, 08:19 AM	#5 (permalink)
bronzecafe Join Date: Nov 10 2007 Location: Florida Posts: 196 Rep Power: 17	Re: How to compete against a franchise? Find a used Leonardo HP (you can probably get one real cheap now!)and have it delivered to them as a gift from their corporate. Then give it 3 or 4 months and ......POOF.... no more franchise salon.

01-29-2009, 11:08 AM	#6 (permalink)
neubie I love Derf!! Join Date: Sep 14 2006 Location: southeast Posts: 394 Rep Power: 18	Re: How to compete against a franchise? I think because they are a franchise customers have convenience in tanning. They can tan in any of their locations. That is what the chain in our area offers. You can't compete against that if you have only 1 location. They have 5 salons in our area. But, you can compete with everything else, your staff, cleanliness, beds and prices. Make sure your lamps are changed.

01-29-2009, 08:33 PM	#7 (permalink)
Tan Talker Join Date: Jan 18 2002 Location: Lake Mary, Florida Posts: 1,274 Rep Power: 23	Re: How to compete against a franchise? You don't pay 7% of your gross to the home office. You are not limited to what you can sell and not sell. Do something they can't do. Offer skincare services, teeth whitening. Concentrate on your business and your business will take care of you. Don't waste too much time worrying about the competition, worry about your business plan. Go, Fight, Win, Kill __________________ http://tantalk.com/image.php?u=1297&dateline=1133700730

02-03-2009, 10:31 AM	#8 (permalink)
Steve Underhill Join Date: Apr 21 2004 Location: Frisco, TX Posts: 1,502 Rep Power: 21	Re: How to compete against a franchise? If you have a proven business model, the difference between you and a franchise is that you keep your profits instead of giving them to the franchiser. You don't have to be a franchise to look like a franchise. __________________ Stephen Underhill Consultant steve@smuconsulting.com

02-03-2009, 10:39 AM	#9 (permalink)
caribbean tan man DERFTALK FBI AGENT Join Date: Jul 29 2003 Location: northeast Age: 48 Posts: 3,632 Rep Power: 46	Re: How to compete against a franchise? i say dont. you be you and let them be the franchise. Not everybody likes a franchise. Promote how your a family owned local salon. People like that! __________________ someone PM me when a good tanning topic is posted. :lol:

02-04-2009, 11:47 PM	#10 (permalink)
LYNARD Join Date: Dec 11 2004 Location: LAKE CITY FL. Age: 45 Posts: 80 Rep Power: 0	Re: How to compete against a franchise? Planet beach only lasted 3 years here.Its easy..cut their eft prices in half,and do no cancel fee.Use better equipment,and keep your lamps changed,along with motivated aggressive employees that strive for sales,and excellent customer service.Educate your staff to the fullest!Be sure they know what they are talking about in confidence with every customer that comes in!Knowledge is power,and power is money:) We had fun smashing them!

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