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Old 05-01-2008, 09:06 PM   #41 (permalink)
 
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Re: My first question

i have to disagree with you about darque tan. i do however agree with robbie; it is a bad idea to open a salon near a darque tan.. i know of quite a few smaller tanning salons they have put out of business.
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Old 05-11-2008, 04:23 PM   #42 (permalink)
 
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Re: My first question

I know this is week late, but it is May which has turned into the biggest month of the year so weekends only.

I would not prefer to open next to Darque Tan, but I do believe you can still make money. I am in the DFW market and trying to open a location that doesn't compete with Darque Tan, Palm Beach Tan, or last, but certainly not least Planet Tan is next to impossible. The nice thing is the hornets nest has always been stirred up in DFW so if you want to make a good living you have to have good systems and create great experiences. Although it interesting to see how the battle of the two DT and PT work out both will out perform per location PBT.

Just for the record I've only met Robby once and I worked for Tony Hartle for a year when he was just getting going and I have the utmost respect for both, Thanks guys for keeping us on top of our game and good luck!
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Old 05-11-2008, 08:21 PM   #43 (permalink)
 
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Re: My first question

There are many opinions and strong ones at times in this forum.... which makes it so great. Great posts...SunSally!! Personally, when Robby talks I listen.....he is after all doing something right ,even if I am not in agreement at times. I have ran with many of his "ideas" presented in various venues. Anything worth having is worth working for and my attitude is success each day. Nothing wrong with learning and in this business when the attitude is all about sharing....how great is that?!!
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Old 05-14-2008, 11:11 AM   #44 (permalink)
 
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Re: My first question

CrystalSS...what do we disagree on?

...other than the spelling of my name?
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Old 05-14-2008, 01:59 PM   #45 (permalink)
 
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Re: My first question

This is an interesting thread, I certainly don't want to change the direction of this thread. I would like to make a comment about what a successful salon is made up of. We are selling the tanning experience not the tan. I is important to have a solid business model the creates the best possible experience. This is made up of many things but most importantly packaging, Great equipment, fresh lamps, effective easy to understand affordable pricing, well trained courteous staff and a beautiful salon. Consistent effective advertising, and constant communication with your clients. With that having been said i think wee should all agree that Darque tan has built it's success on these principals. Robbie is very successful and this success can be achieved by others as long as they understand how a successful game is played.
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Old 05-14-2008, 03:15 PM   #46 (permalink)
 
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Re: My first question

Principle are principles Steve, but there is something to be said for the skill of execution.

To continue your sports metaphor, a "successful game" requires successful players. Every one on the court knows the principles to win, but not everyone is capable of making that final shot at the buzzer.

It's skill, that I believe, makes all the difference.
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Old 05-15-2008, 10:42 AM   #47 (permalink)
 
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Re: My first question

Quote:
Originally Posted by Robbie S View Post
Principle are principles Steve, but there is something to be said for the skill of execution.

To continue your sports metaphor, a "successful game" requires successful players. Every one on the court knows the principles to win, but not everyone is capable of making that final shot at the buzzer.

It's skill, that I believe, makes all the difference.
That is where the proper and consistent training of your staff comes in. Operating a successful tanning salon is not rocket science. If you have a great business model as you do and the staff to follow through, success can be achieved.
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Old 05-15-2008, 10:59 AM   #48 (permalink)
 
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Re: My first question

I wasn't referring to the skill of the staff. I was referring to the skill of the owner.
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Old 05-15-2008, 05:15 PM   #49 (permalink)
 
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Re: My first question

Hey Steve its Darren,
Not to get off subject, but if you still talk to Mark C. tell him hello.

Steve, Robby is correct it does take an owner who can execute the shot so to speak, as he has for years. I Know no one tells you about there failures, but I know with the kind of success, Robby has had a few the difference is how you respond. Remember Robby was selling the EFT back in the early 90s when all we (old school Dallas guys) wanted everything PIF and Post dates and the only guy who was what I consider successful with that is Gary Thomas and he got out while the getting was good. Regardless of how this thread started with a claim that or an experience with a CSR thats not up to darque standards, I have to believe that Robby puts a lot into his trainning and holds a lot of value toward his staff.
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Old 05-17-2008, 05:08 AM   #50 (permalink)
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Re: My first question

Um, WTF? Oh yeah, tell Mark I said Hi, too. I would have to go back and read all of this to get the facts, but I bet it's about EFT vs. other pricing styles now. Am I right? Whether it makes a difference or not, EFT pricing has been a boon (?), and a "bust" for this industry. Bottom line, it "prostituted" the product. Salons were getting a "bigger dollar" so to speak, for the products they were selling before the ole $20/mo cover charge became popular. Robbie (that's R-o-double B-I-E), in his infinite wisdom (that's based on other things I have read from him and about him), perfected it and capitalized on it. I'm not being critical of him, or the system. For some, it pays off - for the rest, it puts 'em outa business. When it comes to sales (which is what EVERY business is truly all about), execution is what it is all about. Asking for the sale. And no organization or salon does it better in this business than Darque Tan. Kudos. But there's a lot to be said for retaing that customer, and their referals in the long run, and Darque Tan struggles in that arena. Why? Wouldn't you like to know. I'm sure Robbie could provide reams of data on that subject, but it really doesn't matter. The tanning consumer population is largely migratory and there are three significant factors for client retention, and price is only one of them - and not the top one. Food for thought. Robbie is successful, yes. The EFT program is good for cash flow, but does not guarantee longevity in this business, nor does it guarantee PROFIT. I'm not sure this fits in this thread, but I got lost in the Cash Being Left On the Table discussion. Anyway, hi Mark. -Belvy
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