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Old 09-14-2007, 02:40 PM   #1 (permalink)
 
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new salon, not much business

does anyone have any suggestions for a salon that was forced to open , just AFTER the end of tanning season, and is barely making it keeping the lights on right now??
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Old 09-14-2007, 02:43 PM   #2 (permalink)
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Re: new salon, not much business

Do you have access to a client e-mail list? Do you have a salon MYSpace page?
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Old 09-14-2007, 02:49 PM   #3 (permalink)
 
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Re: new salon, not much business

yes i have email client base, and no to myspace, not sure how that works..but I did email out a special for the month of september to my clients via email, but never got any response
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Old 09-14-2007, 02:57 PM   #4 (permalink)
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Re: new salon, not much business

Wow pick up some books...GUERILLA MARKETING. They have one with I think 100 free ways to market your business. Great Ideas and some useful tips. Flyers, Postcards, hit the pavement running...opening in this economy and the end of the busy season is horrible....when established salons of 5 years + are having problems right now.
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Old 09-14-2007, 03:01 PM   #5 (permalink)
 
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Re: new salon, not much business

thanks river rat, our intentions were to be open by the BEGINNING of the season, but thanks to the city and their outrageous code enforcement, we missed the whole thing!
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Old 09-14-2007, 03:01 PM   #6 (permalink)
 
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Re: new salon, not much business

Quote:
Originally Posted by angelin606 View Post
does anyone have any suggestions for a salon that was forced to open , just AFTER the end of tanning season, and is barely making it keeping the lights on right now??

What does this even mean?
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Old 09-14-2007, 03:05 PM   #7 (permalink)
 
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Re: new salon, not much business

it means, that the city wouldn't allow me to open until the building was compliant with all their codes, so they pretty much forced me into having to wait until after the tanning season to even get to open
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Old 09-14-2007, 03:11 PM   #8 (permalink)
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Re: new salon, not much business

You need to check out MySpace -- it's not difficult -- several of us here can help you with a page if you need help-- The best marketing I can offer on the cheap: Put together a black and white postcard sized flyer on the cheapest paper Kinkos has with some kind of offer and start papering your parking lot -- your nearest campus, the mall, anywhere there are parked cars. Good Luck.
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Old 09-14-2007, 03:22 PM   #9 (permalink)
 
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Re: new salon, not much business

I know how to set up the myspace page and all of that, i'm just not sure how to do the "blogs"
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Old 09-14-2007, 03:34 PM   #10 (permalink)
 
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Re: new salon, not much business

Nevermind that ****. You need to be leaning your equipment inside and out. NOONE is making bank right now. Don't feel bad. Just lean your stuff so there's no issues when fools start coming in 10 ata time.
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