01-23-2007, 09:16 AM | #1 (permalink) |
Join Date: Dec 31 2006
Posts: 19
Rep Power: 0 | Ideas for a new management market letter I going to be taking over an existing salon in a month or so. It needs alot of marketing. The first thing I thought to do is target the existing database of 1100 or so with a new management letter of some sorts. Does anyone have any ideas of what I should say or offer to let the clients know of change and get back any that are not active? All your ideas would be a great help. |
01-23-2007, 09:27 AM | #2 (permalink) |
I'm Banned Join Date: Jun 27 2004 Location: Indiana Age: 44
Posts: 4,962
Rep Power: 0 | Re: Ideas for a new management market letter Just maybe a mailer stating that the salon is under new managment, introduce yourself, tell a little bit about yourself, maybe have an "open house" meet and greet type of thing. Do a free tan day with it, or run a "management special" on packages. Search the site, might find something |
04-12-2007, 11:50 AM | #5 (permalink) |
Join Date: Jan 27 2005
Posts: 251
Rep Power: 20 | Re: Ideas for a new management market letter nucc1, I recommend Googling. They have alot of free marketing information there. Check it out when you get a chance. Leo Last edited by Neon Beach; 04-12-2007 at 11:54 AM. |
04-16-2007, 08:55 AM | #7 (permalink) |
Join Date: Apr 21 2004 Location: Frisco, TX
Posts: 1,502
Rep Power: 21 | Re: Ideas for a new management market letter Don't waste a mailer just telling people there is a new manager, A mailer should bring tanners to your store. You can mention a new owner however that is a negative message. Right away people think it will effect the tanning packages they have. A mailer should list a few specials designed to bring them in. Work that data base. |
07-19-2007, 03:17 AM | #8 (permalink) |
Mr. b Join Date: May 10 2005 Age: 54
Posts: 7,247
Rep Power: 68 | Re: Ideas for a new management market letter Steve is RIGHT, as usual. And a letter that conveys the message that you "value the recipient", and not just their "business" will help too. Hope this helps. Good luck to all of you. -Belvy
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