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Old 09-28-2006, 11:00 AM   #1 (permalink)
 
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First few months revenue?

September was my first month open - I'm curious if anyone would be willing share what their first few month's revenue was? Just curious if I'm even in the ballpark, doing well, etc.

Thanks!
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Old 09-28-2006, 03:02 PM   #2 (permalink)
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Re: First few months revenue?

We ran $5,300.00 in Nov. 2005.
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Old 09-28-2006, 03:02 PM   #3 (permalink)
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Re: First few months revenue?

That was our first full month.
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Old 09-28-2006, 03:03 PM   #4 (permalink)
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Re: First few months revenue?

How have you done so far?
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Old 09-28-2006, 03:13 PM   #5 (permalink)
 
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Re: First few months revenue?

Did you do any new customer specials? We ran a 3 for $3 so that cut our potential revenue. We will end September at about $2k.

Another contributing factor is that our building sign was 2 weeks late. The first 2 weeks were VERY slow and then as soon as our sign was up, our revenue quadrupled compared to previous weeks.
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Old 09-28-2006, 03:14 PM   #6 (permalink)
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Re: First few months revenue?

its doing to depend on alot of things, location, beds, prices, competition,weather lol so for you to compare yourselves to others might not be overly accurate. 3 years ago our first full month was June, so um yeah we didn' tmake much lol But now 3 years later and two locations with 10 beds and such we are doing well. September is a hard month to open, hang in there, it'll start to pick up before you know it.
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Old 09-28-2006, 03:15 PM   #7 (permalink)
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Re: First few months revenue?

market market market yourself. Splurge on some advertising if you can, search this site and you'll come up with all kinds of ideas.
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Old 09-28-2006, 03:18 PM   #8 (permalink)
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Re: First few months revenue?

pc hit it on the head! dont compare what you make to another salon. everyones bills are different.

keep cost down as low as possible without sacraficing quality is the key
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Old 09-28-2006, 03:19 PM   #9 (permalink)
 
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Re: First few months revenue?

Yes, I agree on marketing. We've got some 'yard signs' out by the main highway that gets a lot of traffic. 4 signs spread out with Now Open, our logo/name, our special, etc.

Then what has worked well, too, is printing off my own flyer cards and handing them out at the local football and soccer games. Friday night football is big in this town so I was able to give out a lot of flyers. I have also put these same flyers in people's mailboxes (not the USPS ones everyone here has an extra box for that stuff) and that has generated some response.

Those are my cheap advertisements! Not a big budget this month for advertising.

Local newspaper will run an article on us opening (free!) and I'm in touch with the school newspaper as well.

The biggest way that people have been finding out about me so far is through referrals - can't say enough how huge that is! Thinking of running a referral program next month.
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Old 09-28-2006, 03:21 PM   #10 (permalink)
 
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Re: First few months revenue?

I agree that there are so many variables - it's one of those curiosity things :)

And this is just revenue - not net less expenses (since I know those vary a lot as well).

We are the only upscale salon around - 2 other close competitors but they are old.
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