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Old 08-15-2005, 10:24 PM   #1 (permalink)
 
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We just open in march....i need some ideals to get people in the salon!! We have tried everything that you can think of. We have an ad running on the register tape in the local food store. No luck so far that just started about 2 weeks ago. We have left free visit cards at a places that we eat. I have put up a flyer at the local tech. school, that got some people in. We have ran an ad in the local paper. Sent out $5 gift cards to customers that have stop coming. We have a road sign that we change..... you name it we have do it. Every new person new that has come in to our salon has said that they we driving by and have seen us but how do we get them in the salon!!!??? Any ideals? What have you done?
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Old 08-15-2005, 10:32 PM   #2 (permalink)
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You have to be open earlier and later than your competition now. Try a three free ad for new customers. Maybe a free bottle of some cheap cal tan product for everyone who buys a month unlimted for $50, or some good scmidt for everyone who signs up for tan til the end of '05 for $150. Good luck. Of course, if you're in a small market, you could end up losing your butt with these. Good luck.
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Old 08-16-2005, 10:36 AM   #3 (permalink)
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We are trying a Free Tan Week. I'll let ya know what happens, the direct mailings should be hitting the streets later this week.
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Old 08-16-2005, 11:06 AM   #4 (permalink)
 
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Maybe 4 tans, 4 levels, for free (first time customer thing).
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Old 08-16-2005, 11:07 AM   #5 (permalink)
 
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Maybe 4 tans, 4 levels, for free (first time customer thing). Or some type of Back to School offer. Get creative and see what happens.
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Old 08-16-2005, 02:02 PM   #6 (permalink)
 
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This all goes back to having a complete plan for success. Tanning is very seasonal in respect to when tanners are active. But keeping potential income at a maximum on an annual basis is done by having a 12 month advertising and marketing campaign. You must get a full 12 months of operation under your belt using seasonal strategies. What you do prior to the season will have an impact on the busy season. What you do during the busy season will have a major impact on what happens during the traditionally slower months. All advertising efforts are pieces of a destination map. You do control your own destiny when it comes to the success of your business. You must establish a solid proven plan before you open a salon. You can fix the problem after you are already open as well. Get some knowledgeable assistance with developing a 12 month program. It takes more effort but the rewards are worth the effort.
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Old 08-16-2005, 08:46 PM   #7 (permalink)
 
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We tried the one free week of tanning...only one person asked us about it!!! So people are just scared that we will not stay around...i think that is our biggest problem!! Thank you all for your input.
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Old 08-17-2005, 09:26 AM   #8 (permalink)
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How did you promote your Free week? How many households did you target? ONE, SERIOUSLY! I'm scared for that!!
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Old 08-17-2005, 09:32 AM   #9 (permalink)
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Adv. takes a while to work, or at least it did for us. Onece it starts its pretty good. I do not like the idea of a long term free tanning, makes things look desperate.
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Old 08-17-2005, 10:00 AM   #10 (permalink)
 
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Carolina girl- try contacting your distributor mine always has great business boosting ideas for me that have really worked such as a sign that says hot beds /cold rooms in red and blue offering a free cold soda( walmart brand= $0.20 ) that will help beat the heat in the carolinas!
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